本文選題：汽車經(jīng)銷商 + 融資策略�。� 參考：《西北大學(xué)》2014年碩士論文

【摘要】：我國(guó)的經(jīng)濟(jì)在改革開放后得到了長(zhǎng)足的發(fā)展,隨著不斷升級(jí)的消費(fèi)結(jié)構(gòu)和日益提高的國(guó)民購(gòu)買力,我國(guó)的汽車市場(chǎng)已經(jīng)成長(zhǎng)為世界上最有潛力和最有吸引力的市場(chǎng)。從2009年開始,中國(guó)己經(jīng)連續(xù)實(shí)現(xiàn)新車銷售世界第一,國(guó)內(nèi)龐大的汽車銷售市場(chǎng),使得國(guó)內(nèi)外的汽車生產(chǎn)廠家對(duì)我國(guó)汽車市場(chǎng)的關(guān)注和投入在不斷的提高。與之而來的,就是市場(chǎng)競(jìng)爭(zhēng)在不斷加劇。消費(fèi)者可選擇的范圍擴(kuò)大了,消費(fèi)者的態(tài)度也越來越理性,因此各個(gè)汽車品牌針對(duì)目前的市場(chǎng),大都采取了降價(jià)等方式侵占市場(chǎng)份額。致使新車的售價(jià)和毛利率都出現(xiàn)了下滑的趨勢(shì)。而作為資金密集型行業(yè)的汽車流通行業(yè),汽車經(jīng)銷商從建設(shè)新店起就需要投入大量的資金,大量的整車庫(kù)存和零配件的庫(kù)存也是沉淀資金的一個(gè)重要部分,與此同時(shí),還需要流動(dòng)資金來應(yīng)對(duì)平時(shí)的營(yíng)運(yùn)。目前來說,國(guó)內(nèi)汽車經(jīng)銷商一般都是自有資金比較少,主要通過銀行借款等方式來進(jìn)行負(fù)債經(jīng)營(yíng)。在這個(gè)時(shí)候,如何定制適合自己的,并行之有效的融資策略已經(jīng)成為擺在經(jīng)銷商面前的一個(gè)重要課題。 本文針對(duì)GF公司,這一單個(gè)汽車經(jīng)銷商進(jìn)行調(diào)查和研究,再根據(jù)一系列相關(guān)國(guó)內(nèi)外文獻(xiàn)研究,對(duì)GF公司的融資現(xiàn)狀進(jìn)行分析。首先,由于汽車經(jīng)銷商行業(yè)是高資金占有行業(yè),使大部分像GF公司這樣的汽車經(jīng)銷商的營(yíng)運(yùn)資金均以融資方式獲得,特別是從銀行渠道融資獲得。因此,適合GF公司并能行之有效的融資策略就成了經(jīng)營(yíng)管理上勝出的一個(gè)重要指標(biāo)。但是,目前國(guó)內(nèi)的汽車經(jīng)銷商,包括GF公司,都只是關(guān)注新車銷售和售后服務(wù)所帶來的直接受益和如何更多的籌措資金,對(duì)融資策略的制定和管理沒有深刻的認(rèn)識(shí),基本不去進(jìn)行融資策略的研究和制定,更沒能系統(tǒng)的在整個(gè)業(yè)務(wù)流程中進(jìn)行分析整合。因而經(jīng)常有經(jīng)銷商出現(xiàn)資金短缺、周轉(zhuǎn)困難等問題,甚至有的經(jīng)銷商由于融資不當(dāng)出現(xiàn)資金鏈斷裂,導(dǎo)致公司破產(chǎn)。因此,本文從GF公司出發(fā),用SWOT分析法分析,得出適合GF公司的融資策略,進(jìn)而探討出適合某一類型汽車經(jīng)銷商的,能夠制定出適合這一類經(jīng)銷商發(fā)展的融資策略的方法,以促進(jìn)整個(gè)汽車流通行業(yè)的可持續(xù)發(fā)展。而GF公司這樣的汽車經(jīng)銷商作為汽車產(chǎn)業(yè)鏈中的零售窗口,在整個(gè)產(chǎn)業(yè)鏈中起著承上啟下的關(guān)鍵作用,需要在防范經(jīng)營(yíng)風(fēng)險(xiǎn)的前提下,進(jìn)行企業(yè)經(jīng)營(yíng)狀況的深入分析,根據(jù)自身的資源和運(yùn)營(yíng)現(xiàn)狀,制定出合理的融資策略,科學(xué)的安排資產(chǎn)負(fù)債率,選擇資金成本相對(duì)較低的籌融資渠道,加快資金周轉(zhuǎn)速度,保持較高的穩(wěn)定的利潤(rùn)率,才能在市場(chǎng)中處于優(yōu)勢(shì)地位。
[Abstract]:The economy of our country has developed rapidly after the reform and opening up. With the increasing consumption structure and the increasing purchasing power of the people, the automobile market of our country has grown into the most potential and attractive market in the world. Since 2009, China has continuously realized the first new car sales in the world, and the huge domestic auto sales market, which makes the domestic and foreign automobile manufacturers pay more attention and investment to our automobile market. What comes with it, is the market competition is continuously intensifying. The range of choices for consumers has been expanded and consumers' attitudes are becoming more and more rational. Therefore, for the current market, most of the automobile brands have taken measures such as price reduction to encroach on market share. As a result, new car prices and gross profit margins have declined. As a capital-intensive automobile circulation industry, car dealers need to invest a lot of money from the beginning of the construction of new stores. A large amount of vehicle inventory and spare parts inventory is also an important part of the precipitation of funds, at the same time, Liquidity is also needed to cope with normal operations. At present, domestic auto dealers generally have less own funds, mainly through bank loans and other ways to debt management. At this time, how to customize their own, and effective financing strategy has become an important issue in front of dealers. This paper investigates and studies GF Company, a single automobile dealer, and then analyzes the financing status of GF Company according to a series of domestic and foreign literature. First, because the auto dealer industry is a high-capitalization industry, most auto dealers like GF obtain working capital through financing, especially from banks. Therefore, a suitable and effective financing strategy for GF has become an important indicator of success in management. However, at present, domestic auto dealers, including GF Company, are only concerned about the direct benefits of new car sales and after-sales service and how to raise more funds. They do not have a profound understanding of the formulation and management of financing strategies. Basically do not carry on the financing strategy research and the formulation, does not have the system in the entire business process carries on the analysis integration. As a result, some dealers often have problems such as shortage of funds, difficulty in turnover, and even some dealers break the chain of funds due to improper financing, which leads to the bankruptcy of the company. Therefore, based on GF Company and SWOT analysis method, the financing strategy suitable for GF Company is obtained, and the method of financing strategy suitable for the development of this kind of dealer is discussed, which is suitable for a certain type of automobile dealer. In order to promote the whole automobile circulation industry sustainable development. As the retail window in the automobile industry chain, the automobile dealers such as GF Company play a key role in the whole industry chain, so we need to carry out the in-depth analysis of the enterprise management situation on the premise of guarding against the operating risks. According to its own resources and operation status, it makes reasonable financing strategy, scientifically arranges the ratio of assets and liabilities, selects the financing channel with relatively low capital cost, speeds up the speed of capital turnover, and maintains a high and stable profit margin. In order to be in a dominant position in the market.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.471;F406.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李子欣;;汽車經(jīng)銷商企業(yè)成本控制的探討[J];汽車工業(yè)研究;2012年11期

2 胥俊華;;淺談汽車經(jīng)銷商集團(tuán)資金管理策略[J];財(cái)經(jīng)界(學(xué)術(shù)版);2013年19期

3 陸岷峰;;發(fā)展中小企業(yè)專業(yè)商業(yè)銀行的必要性與策略[J];華北金融;2009年08期

4 鄭，

本文編號(hào)：1856920