本文選題：招標(biāo)代理 + 競爭�。� 參考：《北京交通大學(xué)》2013年碩士論文

【摘要】：A招標(biāo)代理企業(yè)(以下簡稱為目標(biāo)企業(yè))作為我國最早從事民航設(shè)備國際招標(biāo)業(yè)務(wù)的企業(yè)之一,在以前的歷程中一直能夠穩(wěn)步發(fā)展,尤其在民航招標(biāo)采購領(lǐng)域業(yè)績顯著,始終處于領(lǐng)先地位。 隨著經(jīng)濟(jì)的快速發(fā)展,招標(biāo)代理企業(yè)日益增多,目標(biāo)企業(yè)也面臨著生存與發(fā)展的壓力,既要考慮鞏固既有地位,又需要努力拓展新領(lǐng)域,希望進(jìn)行多元化發(fā)展。面對這種情況,本論文通過分析為目標(biāo)企業(yè)制定發(fā)展戰(zhàn)略。本論文通過對目標(biāo)企業(yè)的外部環(huán)境、內(nèi)部環(huán)境進(jìn)行分析,應(yīng)用波特五力分析方法、SWOT分析方法和實(shí)際案例分析總結(jié)出目標(biāo)企業(yè)的綜合狀況,研究目標(biāo)企業(yè)面對的優(yōu)勢、劣勢、機(jī)會和威脅,明確目標(biāo)企業(yè)自身的競爭能力。以此為基礎(chǔ),進(jìn)一步制定適宜目標(biāo)企業(yè)的發(fā)展戰(zhàn)略,并對目標(biāo)企業(yè)發(fā)展戰(zhàn)略的可行性進(jìn)行了論證,希望通過一系列研究分析得出的發(fā)展戰(zhàn)略對于目標(biāo)企業(yè)的當(dāng)前及未來的發(fā)展具有參考價(jià)值。 論文提出目標(biāo)企業(yè)的發(fā)展必須從傳統(tǒng)強(qiáng)項(xiàng)做起,將保持強(qiáng)項(xiàng)作為發(fā)展的重心,同時(shí)爭取在盡可能短的時(shí)間內(nèi)補(bǔ)齊企業(yè)的短板。目標(biāo)企業(yè)在制度管理方面需要做出調(diào)整,制度的落后會直接影響企業(yè)的發(fā)展,目標(biāo)企業(yè)的制度一定要圍繞其發(fā)展戰(zhàn)略制定,論文從目標(biāo)企業(yè)的四個(gè)方面對實(shí)施措施進(jìn)行分析——經(jīng)營理念制定、管理結(jié)構(gòu)調(diào)整、風(fēng)險(xiǎn)防范體系建立和人力資源管理,希望通過各項(xiàng)實(shí)施措施進(jìn)行管理和調(diào)控,使得目標(biāo)企業(yè)在未來的發(fā)展中朝向擬定的方向前進(jìn)。
[Abstract]:As one of the earliest enterprises in China engaged in the international bidding business of civil aviation equipment, A bidding agency enterprise (hereinafter referred to as the target enterprise) has been able to develop steadily in the past, especially in the field of civil aviation bidding procurement. Always in the leading position. With the rapid development of economy and the increasing number of bidding agency enterprises, the target enterprises are also facing the pressure of survival and development. Facing this kind of situation, this paper makes the development strategy for the target enterprise through the analysis. Through the analysis of the external environment and internal environment of the target enterprise, this paper summarizes the comprehensive situation of the target enterprise by using the Porter's five-force analysis method and the actual case analysis, and studies the advantages and disadvantages faced by the target enterprise. Opportunities and threats, identify the target enterprise's own competitiveness. On this basis, the development strategy of the target enterprise is further formulated, and the feasibility of the development strategy of the target enterprise is demonstrated. It is hoped that the development strategy obtained through a series of research and analysis will have reference value for the current and future development of the target enterprises. The paper puts forward that the development of the target enterprise must start from the traditional strong point, keep the strong item as the center of development, and try to make up the short board of the enterprise in the shortest possible time at the same time. The target enterprise needs to adjust in the aspect of system management. The backward system will directly affect the development of the enterprise. The system of the target enterprise must be formulated around its development strategy. The paper analyzes the implementation measures from four aspects of the target enterprise: the establishment of management concept, the adjustment of management structure, the establishment of risk prevention system and the management of human resources. So that the target enterprise in the future development towards the proposed direction forward.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F562.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 ;Risk pre-warning of tender evaluation for civil projects:an outlier detection model[J];Journal of Southeast University(English Edition);2008年S1期

2 趙會平;;圖書采購招標(biāo)評分要項(xiàng)的探析[J];大學(xué)圖書館學(xué)報(bào);2007年02期

3 龔加錦;;風(fēng)險(xiǎn)社會視域下案件招標(biāo)研究[J];江蘇警官學(xué)院學(xué)報(bào);2012年02期

4 朱明周;;淺析如何規(guī)避材料招標(biāo)過程的財(cái)務(wù)風(fēng)險(xiǎn)[J];財(cái)經(jīng)界(學(xué)術(shù)版);2011年08期

5 呂俊峰;劉桃;;招標(biāo)代理行業(yè)的現(xiàn)狀分析和持續(xù)發(fā)展的對策探討[J];中國工程咨詢;2012年06期

6 姚云霞;;招標(biāo)代理行業(yè)良性發(fā)展的問題剖析及對策探討[J];資源與人居環(huán)境;2012年07期

7 郝建新 ,尹貽林;美國政府投資工程管理研究[J];技術(shù)經(jīng)濟(jì)與管理研究;2003年03期

8 吳成訓(xùn);;基于公開招標(biāo)方式下企業(yè)投標(biāo)風(fēng)險(xiǎn)控制[J];山西建筑;2012年03期

9 邱錦;;淺議我國招投標(biāo)現(xiàn)狀與對策[J];科協(xié)論壇(下半月);2012年06期

10 姚曉寧;;招標(biāo)代理機(jī)構(gòu)的風(fēng)險(xiǎn)管理探討[J];經(jīng)濟(jì)研究導(dǎo)刊;2011年07期

，

本文編號：2018610