本文選題：旅游 + 公路旅游�。� 參考：《北京交通大學(xué)》2012年碩士論文

【摘要】：公路旅游是指充分發(fā)揮公路資源優(yōu)勢(shì),借助公路網(wǎng)絡(luò)便利條件,整合旅行社、交通服務(wù)、旅游景區(qū)等綜合資源,以旅游車(chē)輛為載體的一種新型旅游方式。公路旅游在歐美等旅游發(fā)達(dá)國(guó)家已經(jīng)非常普及,但在我國(guó)還處于剛剛起步的階段,近兩年,國(guó)內(nèi)一些有實(shí)力的旅行社開(kāi)始摸索適合中國(guó)國(guó)情的公路旅游方式,推出了一些公路旅游產(chǎn)品。在具體的實(shí)踐過(guò)程中,有很多收獲,也遇到了很多困難。綜合分析目前最大的瓶頸就是公路旅游產(chǎn)業(yè)鏈還沒(méi)有健全,還不能滿足公路旅游的發(fā)展需要。公路旅游產(chǎn)業(yè)鏈?zhǔn)且怨仿糜萎a(chǎn)品為核心,旅行社、交通服務(wù)商及景區(qū)相關(guān)產(chǎn)業(yè),在為公路旅游參與者提供服務(wù)過(guò)程中相互結(jié)成的具有價(jià)值增值功能的戰(zhàn)略關(guān)系鏈。公路旅游產(chǎn)業(yè)鏈的各個(gè)環(huán)節(jié)應(yīng)符合公路旅游產(chǎn)品的特性要求,保證公路旅游產(chǎn)品的順利實(shí)施,目前還有許多需要建立和完善的方面。 公路旅游產(chǎn)業(yè)鏈?zhǔn)锹糜萎a(chǎn)業(yè)鏈的一種,但與普通的旅游產(chǎn)業(yè)鏈相比,有很多不同的特性和要求。本文以中青旅籌備運(yùn)作公路旅游項(xiàng)目的實(shí)際情況為案例,首先介紹論文選題背景,國(guó)內(nèi)外公路旅游發(fā)展的現(xiàn)狀以及研究的思路與方法。其次介紹產(chǎn)業(yè)鏈的基本理論,分析產(chǎn)業(yè)鏈的組成與特點(diǎn)。然后分析中青旅公路旅游項(xiàng)目的的實(shí)際運(yùn)作現(xiàn)狀,初步提出問(wèn)題,闡述中青旅公路旅游項(xiàng)目遇到的各個(gè)問(wèn)題。之后根據(jù)產(chǎn)業(yè)鏈理論角度分析中青旅公路旅游產(chǎn)業(yè)鏈的要素和組成,解決分析方法與分析工具,從產(chǎn)業(yè)鏈角度找出解決公路旅游問(wèn)題的重點(diǎn)環(huán)節(jié),分析出解決辦法。最后,對(duì)論文的主題思路進(jìn)行總結(jié),再次申明本文的論點(diǎn)。為公路旅游發(fā)展提供相應(yīng)建議。 本文重點(diǎn)在于結(jié)合實(shí)際案例對(duì)公路旅游產(chǎn)業(yè)鏈發(fā)展進(jìn)行分析,結(jié)合公路旅游的產(chǎn)品特性,對(duì)公路旅游產(chǎn)業(yè)鏈的建設(shè)提出可行性的參考意見(jiàn),希望能有助于各旅游相關(guān)企業(yè)完善公路旅游產(chǎn)品及服務(wù)。
[Abstract]:Highway tourism refers to a new type of tourism mode, which takes tourist vehicles as the carrier, fully exerts the advantages of highway resources, integrates the comprehensive resources of travel agencies, transportation services, tourist attractions, and so on with the help of the convenient conditions of the highway network. Road tourism has been very popular in developed countries such as Europe and the United States, but it is still in its infancy in China. In the last two years, some powerful domestic travel agencies have begun to explore ways of road tourism suitable for China's national conditions. Some road tourism products have been introduced. In the specific practice process, there are a lot of harvest, but also encountered a lot of difficulties. Comprehensive analysis of the biggest bottleneck is that the road tourism industry chain is not sound, can not meet the development needs of road tourism. Highway tourism industry chain is a strategic chain with value added function formed in the process of providing service for highway tourism participants, which is based on highway tourism products, travel agencies, transportation service providers and scenic spot related industries. Every link of the highway tourism industry chain should meet the requirements of the characteristics of the highway tourism products and guarantee the smooth implementation of the highway tourism products. There are still many aspects to be established and perfected. Highway tourism industry chain is a kind of tourism industry chain, but compared with the common tourism industry chain, it has many different characteristics and requirements. This paper takes the actual situation of the preparation and operation of the highway tourism project as an example, firstly introduces the background of the thesis, the present situation of the development of the road tourism at home and abroad, and the research ideas and methods. Secondly, the basic theory of industrial chain is introduced, and the composition and characteristics of industrial chain are analyzed. Then it analyzes the actual operation of the JTTS road tourism project, puts forward the problems, and expounds the problems encountered by the JITT highway tourism project. Then, according to the theory of industrial chain, this paper analyzes the elements and components of the tourism industry chain of ZhongjingTong Road, and analyzes the methods and tools to solve the problem of road tourism from the angle of industrial chain. The key link of solving the problem of road tourism is found out from the angle of industrial chain, and the solution is analyzed. Finally, the thesis summarizes the main ideas and restates the arguments of this paper. To provide corresponding suggestions for the development of highway tourism. This paper focuses on the analysis of the development of the road tourism industry chain combined with the actual cases, combined with the product characteristics of the road tourism, and puts forward some feasible suggestions for the construction of the road tourism industry chain. Hope to help all tourism related enterprises to improve road tourism products and services.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7;F542

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