本文選題：鐵路 + 門到門　； 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：我國產(chǎn)業(yè)結(jié)構(gòu)的不斷調(diào)整、社會經(jīng)濟(jì)的快速發(fā)展,對運輸與物流提出了更高的要求�，F(xiàn)代物流已逐步成為增強(qiáng)企業(yè)競爭力、提高經(jīng)濟(jì)運行效率、轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式的重要支撐力量。鐵路作為主要運輸方式之一,承擔(dān)著物資流通的重要職能,素有國民經(jīng)濟(jì)大動脈之稱。隨著社會物流企業(yè)及其他運輸方式不斷主動貼近市場、拓展業(yè)務(wù)范圍、提升服務(wù)質(zhì)量,鐵路的市場占有率與競爭力均有所下降。為此鐵路總公司正在加緊實施貨運組織改革、延伸貨運服務(wù)鏈條,加快實現(xiàn)由“站到站”向“門到門”運輸?shù)霓D(zhuǎn)變,提升鐵路市場競爭力。昆明鐵路局積極落實總公司的戰(zhàn)略部署并取得了顯著成績,但在拓展“門到門”運輸?shù)倪^程中尚存在物流業(yè)務(wù)范圍有待拓展、信息服務(wù)能力有待提升、資源配置尚需優(yōu)化、貨運定價不夠靈活等問題,阻滯了貨運物流一體化的步伐。究其原因,主要是因為各經(jīng)營主體在拓展“門到門”運輸?shù)倪^程中,缺乏結(jié)合內(nèi)外部條件選擇適合自身運營模式的相關(guān)研究與實踐。因此,開展鐵路局拓展“門到門”運輸?shù)倪\營模式研究具有重要的理論意義和現(xiàn)實意義。 本論文通過實地調(diào)研和總結(jié)分析,從如下幾方面對鐵路貨運拓展門到門運輸?shù)膯栴}進(jìn)行了研究。 (1)總結(jié)了國內(nèi)外貨運與物流的發(fā)展?fàn)顩r,分析了昆明局貨運與物流發(fā)展中取得的成績及存在的問題；探討了昆明鐵路局管內(nèi)的主要貨源結(jié)構(gòu),并從大宗貨物、高附加值貨物兩個角度分析了昆明鐵路局的貨運市場需求特征；從經(jīng)濟(jì)發(fā)展、市場競爭、資源、政策、自身條件等方面,分析了昆明鐵路局拓展“門到門”運輸?shù)膬?nèi)外部環(huán)境,并提出了昆明鐵路局拓展“門到門”運輸?shù)谋匾浴?(2)從貨物品類、客戶結(jié)構(gòu)以及業(yè)務(wù)范圍三個角度,分析并確定了昆明鐵路局拓展“門到門”運輸?shù)氖袌龆ㄎ�；從協(xié)作能力、資源供給、外部環(huán)境三方面,設(shè)計了3大類10項的昆明局拓展“門到門”運輸?shù)倪\營模式選擇指標(biāo)體系。 (3)根據(jù)市場需求狀況、服務(wù)功能設(shè)置以及運營基礎(chǔ)條件等,將昆明局拓展“門到門”運輸?shù)倪\營模式劃分為自營、聯(lián)盟與外包運營模式。在對評價方法進(jìn)行對比分析的基礎(chǔ)上,確定運用模糊綜合評判方法進(jìn)行模式選擇,并給出了昆明局“門到門”運輸模式選擇流程。結(jié)合實際調(diào)研情況,對昆明鐵路樞紐內(nèi)的6個貨運站進(jìn)行了實例分析。 (4)為加快推進(jìn)昆明局拓展“門到門”運輸進(jìn)程,本文給出了加強(qiáng)實施信息化建設(shè)策略、價格靈活制定策略、建立市場反饋機(jī)制、健全安全監(jiān)控機(jī)制以及加強(qiáng)客戶關(guān)系管理等措施建議。
[Abstract]:With the constant adjustment of industrial structure and the rapid development of social economy, higher requirements are put forward for transportation and logistics. Modern logistics has gradually become an important supporting force to enhance the competitiveness of enterprises, improve the efficiency of economic operation and change the mode of economic development. As one of the main modes of transportation, railway bears the important function of material circulation and is known as the artery of national economy. With the social logistics enterprises and other modes of transportation continue to actively close to the market, expand the scope of business, improve service quality, railway market share and competitiveness have declined. Therefore, the Railway Corporation is stepping up the reform of freight transport organization, extending the chain of freight transport service, speeding up the transformation from "standing to station" to "door-to-door" transportation, and enhancing the competitiveness of railway market. Kunming Railway Administration has actively implemented the strategic deployment of the head office and achieved remarkable results. However, in the process of expanding door-to-door transportation, there are still logistics business areas to be expanded, information service capacity to be improved, and resource allocation still to be optimized. Freight pricing is not flexible enough to block the pace of freight logistics integration. The main reason is that in the process of expanding "door-to-door" transportation, the main business bodies lack the relevant research and practice to choose their own operation mode in combination with internal and external conditions. Therefore, it is of great theoretical and practical significance to develop the operation mode of door-to-door transportation. Through field investigation and summary analysis, this paper studies the problem of door-to-door transportation of railway freight from the following aspects. This paper summarizes the development situation of freight transport and logistics at home and abroad, analyzes the achievements and problems in the development of freight and logistics of Kunming Bureau, probes into the main source structure in the management of Kunming Railway Administration, and discusses the major goods. This paper analyzes the characteristics of freight transport market demand of Kunming Railway Administration from two angles of high value-added goods, analyzes the internal and external environment of "door-to-door" transportation by Kunming Railway Administration from the aspects of economic development, market competition, resources, policies, self-conditions, etc. The necessity of developing door-to-door transportation by Kunming Railway Administration is also put forward. From three angles of goods category, customer structure and business scope, this paper analyzes and determines the market orientation of "door-to-door" transportation by Kunming Railway Administration, from three aspects: cooperation ability, resource supply and external environment. This paper designs a selection index system of "door-to-door" transportation mode for Kunming Bureau. According to the situation of market demand, service function setup and operation basic condition, Kunming Bureau divides the operation mode of "door to door" transportation into self-support, alliance and outsourcing operation mode. Based on the comparative analysis of the evaluation methods, the fuzzy comprehensive evaluation method is used to select the mode, and the selection flow of the "door-to-door" transportation mode of Kunming Bureau is given. Combined with the actual investigation, six freight stations in Kunming Railway Hub are analyzed. In order to speed up the development of "door-to-door" transportation in Kunming Bureau, this paper puts forward the strategy of strengthening the implementation of information construction, the flexible formulation of price and the establishment of market feedback mechanism. Improve the security monitoring mechanism and strengthen customer relationship management and other measures.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F532;U294

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本文編號：1783451