本文選題：平臺(tái)粘性　切入點(diǎn)：貨運(yùn)平臺(tái)　出處：《北京交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近幾年來(lái),我國(guó)公路貨運(yùn)平臺(tái)飛速發(fā)展。它們?cè)诟纳乒坟涍\(yùn)市場(chǎng)“小、散、亂、差”的市場(chǎng)格局方面,起到了積極的作用。然而,隨著經(jīng)濟(jì)下行壓力增加、貨運(yùn)量增速放緩,公路貨運(yùn)平臺(tái)的發(fā)展面臨著挑戰(zhàn)。眾所周知,公路貨運(yùn)平臺(tái)是通過(guò)整合眾多小型的貨運(yùn)服務(wù)提供方,并制定統(tǒng)一的服務(wù)標(biāo)準(zhǔn),從而為貨運(yùn)服務(wù)需求方提供優(yōu)質(zhì)貨運(yùn)服務(wù)的平臺(tái)企業(yè)。而提供優(yōu)質(zhì)貨運(yùn)服務(wù)的關(guān)鍵是訂單分配問(wèn)題。在此背景下,本文從吸引貨源的角度研究公路貨運(yùn)平臺(tái)如何進(jìn)行有效的訂單分配。本文首先闡述了公路貨運(yùn)平臺(tái)的發(fā)展現(xiàn)狀;其次通過(guò)分析公路貨運(yùn)平臺(tái)的結(jié)構(gòu)特征指出專線公司的粘性是公路貨運(yùn)平臺(tái)發(fā)展的重要因素;在此基礎(chǔ)上,提出了考慮粘性因素的訂單分配機(jī)制,包括訂單分配規(guī)則和訂單支付規(guī)則;同時(shí),由于投標(biāo)是訂單分配的前提,因此,本文還研究了專線公司的投標(biāo)決策模型;最后,論文通過(guò)算例對(duì)比了考慮粘性因素和未考慮粘性因素的訂單分配方案。論文研究可以為相關(guān)企業(yè)提供借鑒和參考。
[Abstract]:In recent years, China's highway freight transport platforms have developed rapidly. They have played a positive role in improving the market pattern of "small, scattered, chaotic and poor" road freight markets. However, with the increasing downward pressure on the economy, the growth rate of freight volume has slowed down. The development of tir platforms faces challenges. As we all know, tir platforms integrate a large number of small freight service providers and develop uniform service standards. Therefore, the platform enterprises that provide high quality freight service for the demand side of freight service, and the key to provide quality freight service is the issue of order distribution. In this context, From the angle of attracting goods, this paper studies how to carry out the effective order distribution on the highway freight platform. Firstly, this paper expounds the development status of the highway freight platform. Secondly, by analyzing the structural characteristics of the highway freight platform, it is pointed out that the viscosity of the special line company is an important factor in the development of the highway freight platform, and on this basis, the order distribution mechanism considering the viscous factor is put forward. It includes order allocation rules and order payment rules. At the same time, because bidding is the premise of order allocation, this paper also studies the bidding decision model of private line companies. This paper compares the order allocation schemes with and without viscosity factors through a numerical example, which can be used as a reference for related enterprises.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F542;F274

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本文編號(hào)：1573165