本文關(guān)鍵詞： 低成本航空 高速鐵路 經(jīng)營(yíng)戰(zhàn)略　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：低成本航空模式在世界范圍內(nèi)已經(jīng)有40余年的發(fā)展歷史,已經(jīng)逐漸形成一套成功有效地運(yùn)營(yíng)模式,這套模式隨著時(shí)代的發(fā)展也在不斷演變。在中國(guó)低成本航空起步較晚,我國(guó)低成本航空的市場(chǎng)份額與發(fā)達(dá)國(guó)家相比仍處于較低水平,隨著我國(guó)空域政策的不斷開(kāi)放,航空管制的不斷解綁,中國(guó)的航空公司競(jìng)爭(zhēng)格局也正在漸漸形成,低成本航空在未來(lái)還會(huì)有很大的發(fā)展空間。 近些年來(lái),隨著我國(guó)高鐵網(wǎng)絡(luò)的不斷建設(shè),航空公司不但要面對(duì)同行業(yè)競(jìng)爭(zhēng)對(duì)手的威脅,還需要應(yīng)對(duì)來(lái)自高鐵方面的競(jìng)爭(zhēng)。在高鐵沿線的航班運(yùn)營(yíng)方面,各個(gè)航空公司都受到了不同程度的影響,一些航空公司選擇通過(guò)減少運(yùn)力投放或退出航線運(yùn)營(yíng)等方式避面與高鐵發(fā)生正面交鋒。但隨著高鐵網(wǎng)絡(luò)覆蓋面積的快速增加,很多曾經(jīng)的黃金航線市場(chǎng)都會(huì)被高鐵線路搶占,我國(guó)航空公司必須尋找行之有效的突破口。根據(jù)國(guó)外發(fā)達(dá)國(guó)家的經(jīng)驗(yàn),低成本航空公司可以在高鐵競(jìng)爭(zhēng)下仍然保持較高的盈利水平,發(fā)展低成本航空也成為我國(guó)民航領(lǐng)域的一種新的選擇。 本文首先通過(guò)時(shí)間價(jià)值經(jīng)濟(jì)模型,對(duì)旅客選擇出行工具的各個(gè)因素進(jìn)行了詳細(xì)分析。然后通過(guò)對(duì)低成本航空的發(fā)展歷程以及美國(guó)西南航空的發(fā)展模式進(jìn)行了分析,總結(jié)了發(fā)達(dá)國(guó)家低成本航空的一些發(fā)展經(jīng)驗(yàn)。之后又分析了國(guó)際上一些高鐵建設(shè)較為發(fā)達(dá)地區(qū)的航空高鐵競(jìng)爭(zhēng)情況,借鑒國(guó)外發(fā)展經(jīng)驗(yàn)總結(jié)方法。最后通過(guò)SWOT分析法,對(duì)我國(guó)低成本航空的發(fā)展戰(zhàn)略做出了規(guī)劃。本論文對(duì)于我國(guó)低成本航空公司和同行業(yè)其他航空公司都有著借鑒意義。
[Abstract]:Low-cost aviation model in the world has more than 40 years of development history, has gradually formed a set of successful and effective operation model. This model is evolving with the development of the times. In China, low-cost aviation started late, the market share of low-cost aviation in China is still at a low level compared with developed countries. With the continuous opening of the airspace policy and the untying of the air traffic control, the competition pattern of Chinese airlines is gradually formed, and there will be a lot of space for the development of low-cost airlines in the future. In recent years, with the continuous construction of high-speed rail network in China, airlines have to face not only the threat from competitors in the same industry, but also the competition from high-speed rail. The airlines have been affected to varying degrees. Some airlines choose to avoid direct confrontation with high-speed rail by reducing capacity delivery or withdrawing from airline operations. But with the rapid increase of high-speed rail network coverage. Many of the gold routes will be preempted by high-speed rail lines, Chinese airlines must find an effective breakthrough. According to the experience of foreign developed countries. Low-cost airlines can still maintain a high profit level under the competition of high-speed rail, and the development of low-cost airlines has become a new choice in the field of civil aviation in China. First of all, this paper uses the time value economic model. The factors of passengers choosing travel tools are analyzed in detail. Then the development process of low-cost aviation and the development model of Southwest Airlines are analyzed. This paper summarizes some development experiences of low-cost aviation in developed countries, and then analyzes the competition of some international high-speed railway construction areas in more developed areas. To learn from the experience of foreign development methods. Finally, through the SWOT analysis. The development strategy of our country's low-cost aviation is planned. This paper has reference significance for our country's low-cost airlines and other airlines of the same industry.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F562.1

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