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移動(dòng)的受眾商品:無(wú)線世界的數(shù)字勞動(dòng)

發(fā)布時(shí)間:2018-04-19 02:36

  本文選題:受眾商品 + 數(shù)字勞動(dòng) ; 參考:《開(kāi)放時(shí)代》2017年03期


【摘要】:在互聯(lián)網(wǎng)驅(qū)動(dòng)的移動(dòng)設(shè)備(Internet-enabled mobile devices,IMDs)普及的今天,本文重新審視了達(dá)拉斯·斯麥茲的理論成果。在一個(gè)連接無(wú)處不在的時(shí)代,斯麥茲對(duì)于受眾"工作"開(kāi)創(chuàng)性的分析提供了一個(gè)歷史連續(xù)體,使我們得以在日常生活中理解IMDs的大量出現(xiàn)。沿著斯麥茲的分析路徑,本文認(rèn)為,IMDs所保證和支持的有償?shù)呐c無(wú)酬的數(shù)字勞動(dòng)的擴(kuò)張,促成了傳播的總體動(dòng)員、認(rèn)知與協(xié)作能力——這些能力處于"信息資本主義"積累策略的核心。因此,全球范圍內(nèi)對(duì)IMDs快速的接納和使用成了這種動(dòng)員和吸納的有機(jī)組成部分。斯麥茲強(qiáng)調(diào)傳播及其相關(guān)技術(shù)在對(duì)當(dāng)代政治經(jīng)濟(jì)學(xué)批判分析中的核心作用,本文與這一立場(chǎng)相一致,并通過(guò)反思斯麥茲的受眾商品理論來(lái)詳述數(shù)字勞動(dòng)的理念,而受眾商品理論是IMDs技術(shù)和社會(huì)變遷的中心原則。
[Abstract]:With the popularity of Internet-enabled mobile devices (IMDs), this paper reexamines the theoretical results of Dallas Spitz.In an age of ubiquitous connectivity, Spitz's groundbreaking analysis of the audience's "work" provides a historical continuum that allows us to understand the proliferation of IMDs in our daily lives.Along the path of Smez's analysis, this paper argues that the expansion of paid and unpaid digital labour guaranteed and supported by IMDs has contributed to the overall mobilization of communication.Cognitive and cooperative abilities-these abilities are at the core of the accumulation strategy of information capitalism.Therefore, the rapid acceptance and use of IMDs around the world has become an integral part of this mobilization and absorption.Spitz emphasizes the central role of communication and related technologies in the critical analysis of contemporary political economy. This paper is consistent with this position and elaborates on the concept of digital labor by reflecting on Smaze's theory of audience commodities.The audience commodity theory is the central principle of IMDs technology and social change.
【作者單位】: 加拿大溫莎大學(xué);
【基金】:國(guó)家社科基金中華學(xué)術(shù)外譯項(xiàng)目“當(dāng)代中國(guó)出版改革中的知識(shí)勞工”(14WXW001)理論成果之一
【分類號(hào)】:F091.3;F416.6;G206
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本文編號(hào):1771226

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