本文選題：消費(fèi)主義 + 符號(hào)象征意義　； 參考：《北京林業(yè)大學(xué)》2014年碩士論文

【摘要】：本文重點(diǎn)引用鮑德里亞對(duì)消費(fèi)社會(huì)的批判理論,將符號(hào)學(xué)引入消費(fèi),進(jìn)一步對(duì)消費(fèi)主義進(jìn)行剖析。本文在研究消費(fèi)主義的過(guò)程中發(fā)現(xiàn)消費(fèi)主義有其存在的合理性及某些積極意義,并借鑒中西方對(duì)消費(fèi)主義理論的研究基礎(chǔ),發(fā)現(xiàn)消費(fèi)主義是西方資本主義的產(chǎn)物——工業(yè)革命促進(jìn)資本主義經(jīng)濟(jì)的飛速發(fā)展,資本的積累以及資本擴(kuò)張都刺激了經(jīng)濟(jì)的發(fā)展。然而,隨著人們生活水平的提高,物質(zhì)生產(chǎn)、生活的需求已無(wú)法滿足人日益增長(zhǎng)的精神欲望的滿足,人們開(kāi)始將注意力轉(zhuǎn)移到對(duì)“物”的符號(hào)意義追求上來(lái),更加強(qiáng)調(diào)商品給人們帶來(lái)的精神價(jià)值需求。通過(guò)商品的符號(hào)意義彰顯個(gè)人的身份地位、社會(huì)財(cái)富等。那些擁有大量財(cái)富、具有消費(fèi)能力的人為了獲得欲望的滿足而進(jìn)行炫耀性、奢侈性、浪費(fèi)性消費(fèi),在一定程度上獲得了虛榮心的滿足,促進(jìn)了社會(huì)經(jīng)濟(jì)的發(fā)展。然而,從本質(zhì)上講消費(fèi)主義是一種與享樂(lè)主義、物質(zhì)主義、利己主義相關(guān)的。它將人們對(duì)消費(fèi)欲望的追求當(dāng)作幸福的實(shí)現(xiàn),以資源的浪費(fèi)以及對(duì)自然環(huán)境的破壞作為代價(jià),片面夸大消費(fèi)對(duì)生產(chǎn)的反作用。這種錯(cuò)誤的、歪曲的消費(fèi)價(jià)值觀最終將會(huì)對(duì)我們賴以生存的家園造成不可逆的負(fù)作用,同時(shí)也將對(duì)人類的精神價(jià)值造成缺失。 本文結(jié)合對(duì)中西方國(guó)家擺脫消費(fèi)主義誤區(qū)進(jìn)行的理論與探索實(shí)踐,提出建立良好的符號(hào)消費(fèi)價(jià)值觀是走出消費(fèi)主義誤區(qū)的正確路徑。良好符號(hào)消費(fèi)價(jià)值觀的建立需要我們重新賦予消費(fèi)新的符號(hào)意義,以最少的物質(zhì)資源消耗,獲得最強(qiáng)的精神價(jià)值、最為豐富的符號(hào)意義。良好的符號(hào)消費(fèi)價(jià)值觀是以真正的幸福作為人生的至高目標(biāo),是真實(shí)的、正當(dāng)?shù)�、真誠(chéng)的,要求我們走適度消費(fèi)、綠色消費(fèi)道路。良好的符號(hào)消費(fèi)價(jià)值觀需要我們正確處理好人與自然、人與人、人自身物質(zhì)與精神之間的關(guān)系,通過(guò)建立一系列良好的消費(fèi)價(jià)值觀引導(dǎo)人們進(jìn)行正確消費(fèi),走可持續(xù)發(fā)展的道路。
[Abstract]:Based on Baudrillard's critical theory of consumer society, this paper introduces semiotics into consumption and further analyzes consumerism.In the course of studying consumerism, this paper finds that consumerism has its rationality and some positive meanings, and draws lessons from the research foundation of consumerism theory in China and the West.It is found that consumerism is the product of western capitalism-the industrial revolution promotes the rapid development of capitalist economy, and the accumulation and expansion of capital stimulate the economic development.However, with the improvement of people's living standard, the demand of material production and life can no longer satisfy the increasing spiritual desire, people begin to turn their attention to the pursuit of the symbolic meaning of "thing".More emphasis on the value of goods to people's spiritual needs.Through the symbolic significance of commodities, the status of the individual, social wealth and so on.Those who have a lot of wealth and consumption ability to obtain the gratification of desire, luxury, wasteful consumption, to a certain extent, to obtain the satisfaction of vanity, to promote the development of social economy.However, consumerism is essentially associated with hedonism, materialism and egoism.It regards people's pursuit of consumption desire as the realization of happiness and exaggerates the reaction of consumption to production at the cost of waste of resources and destruction of natural environment.This wrong and distorted consumption value will ultimately have an irreversible negative effect on the homeland on which we live and will also cause the loss of the spiritual value of mankind.Based on the theory and practice of getting rid of the misunderstandings of consumerism in China and western countries, this paper puts forward that establishing good symbolic consumption values is the correct way to get out of the misunderstandings of consumerism.The establishment of good symbolic consumption values requires us to re-endow consumption with new symbolic meaning, to consume the least material resources, to obtain the strongest spiritual value and the most abundant symbolic meaning.Good symbolic consumption values take true happiness as the highest goal of life, is true, just, sincere, requires us to take the road of moderate consumption, green consumption.Good symbolic consumption values require us to correctly handle the relationship between man and nature, between man and nature, between man and man, between man's own material and spirit, and to guide people to consume correctly by establishing a series of good consumption values.Follow the path of sustainable development.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F014.5;F091.3

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本文編號(hào)：1768217