【摘要】：協(xié)同消費(Collaborative Consumption)是用于描述基于分享、交易、商業(yè)貿(mào)易或租賃產(chǎn)品使用權(quán)來代替購買的經(jīng)濟模式。近年來,協(xié)同消費概念越來越多的進入我們的生活中,學(xué)術(shù)界關(guān)于協(xié)同消費的案例研究也成增長趨勢。本研究基于前人相關(guān)研究成果和理論評述,進一步闡釋了協(xié)同消費的理念和涉及范圍。此外,本研究依據(jù)創(chuàng)新擴散理論、技術(shù)接受模型(TAM)及其演化模型等相關(guān)理論模型建立關(guān)于消費者參與協(xié)同消費的影響因素模型；主要通過問卷回收的方式收集數(shù)據(jù),并將回收數(shù)據(jù)進行分析研究。研究結(jié)果表明： 1.協(xié)同消費的工作相關(guān)性、產(chǎn)出質(zhì)量和社會影響對消費者關(guān)于協(xié)同消費的感知有用有顯著的正向影響； 2.協(xié)同消費的社會影響對消費者關(guān)于協(xié)同消費的感知易用有顯著的正向影響； 3.消費者關(guān)于協(xié)同消費的感知有用和感知易用對于消費者的參與意向有顯著的正向影響,而消費者對協(xié)同消費的風(fēng)險感知和成本感知則對其參與意向有顯著的負向影響； 4.消費者的參與意向及相關(guān)促成因素對消費者實際參與協(xié)同消費有顯著的正向影響。 ‘最后,根據(jù)以上研究成果,本研究又提出關(guān)于如何促進消費者參與協(xié)同消費的具體舉措和辦法。
[Abstract]:Collaborative consumption (Collaborative Consumption) is used to describe an economic model based on sharing, trading, commercial trade, or leasing the right to use a product instead of buying it. In recent years, the concept of cooperative consumption has come into our life more and more, and the case study of collaborative consumption has also become an increasing trend. Based on the previous research results and theoretical comments, this study further explains the concept and scope of collaborative consumption. In addition, based on the innovation diffusion theory, technology acceptance model (TAM) and its evolution model, this study establishes the influencing factors model of consumer participation in collaborative consumption. The recovery data are analyzed and studied. The results show that: 1. The work relevance, output quality and social impact of collaborative consumption have significant positive effects on consumers' perceived usefulness; 2. The social impact of collaborative consumption has a significant positive impact on consumers' perceived ease of use of collaborative consumption; 3. Consumers' perceived usefulness and ease of use of collaborative consumption have a significant positive impact on consumers' intention to participate, while consumers' perception of risk and cost of collaborative consumption has a significant negative impact on their intention to participate. 4. Consumer participation intention and related contributing factors have a significant positive impact on consumers' actual participation in collaborative consumption. Finally, according to the above research results, this study also puts forward the specific measures and methods of how to promote consumer participation in collaborative consumption.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F224;F713.5

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