【摘要】：聲譽(yù)是行業(yè)協(xié)會(huì)整體性的無形資產(chǎn),綜合反映組織各項(xiàng)行為能力,維系組織生存和發(fā)展。加強(qiáng)行業(yè)協(xié)會(huì)聲譽(yù)建設(shè),能有效傳遞信息,改善利益相關(guān)者對(duì)行業(yè)協(xié)會(huì)的認(rèn)知,從而建立和鞏固行業(yè)協(xié)會(huì)的合法性。而行業(yè)協(xié)會(huì)一旦出現(xiàn)聲譽(yù)危機(jī),在行業(yè)內(nèi)也就失去了號(hào)召力,無法團(tuán)結(jié)企業(yè)建立良好的市場(chǎng)秩序,從而影響整個(gè)行業(yè)的發(fā)展。在我國(guó)社會(huì)轉(zhuǎn)型期,行業(yè)協(xié)會(huì)快速發(fā)展的同時(shí)卻面臨著日趨嚴(yán)重的聲譽(yù)危機(jī),不僅導(dǎo)致了我國(guó)行業(yè)協(xié)會(huì)行業(yè)管理效能不能充分發(fā)揮,而且也影響到了我國(guó)市場(chǎng)經(jīng)濟(jì)的進(jìn)一步完善和非營(yíng)利組織的整體發(fā)展。因此,客觀地分析行業(yè)協(xié)會(huì)聲譽(yù),并提出重塑我國(guó)行業(yè)協(xié)會(huì)聲譽(yù)的基本方案,使行業(yè)協(xié)會(huì)健康發(fā)展,成為本研究的初衷,同時(shí),這對(duì)我國(guó)行業(yè)協(xié)會(huì)理論研究也具有重要意義。 本研究嘗試在產(chǎn)權(quán)理論、委托-代理理論和利益相關(guān)者理論的框架下,綜合運(yùn)用多種方法,回答了行業(yè)協(xié)會(huì)聲譽(yù)的內(nèi)涵、何種因素影響行業(yè)協(xié)會(huì)的聲譽(yù)、應(yīng)該如何選擇行業(yè)協(xié)會(huì)聲譽(yù)重塑路徑等問題。 以理論分析法分析了行業(yè)協(xié)會(huì)的產(chǎn)權(quán)結(jié)構(gòu)、委托-代理關(guān)系及其利益相關(guān)者,并指出行業(yè)協(xié)會(huì)聲譽(yù)的特點(diǎn)和功用。以相關(guān)理論為指引,結(jié)合我國(guó)社會(huì)轉(zhuǎn)型期的實(shí)際情況分析了影響行業(yè)協(xié)會(huì)聲譽(yù)的主體性因素和客體性因素,主體性因素包括治理結(jié)構(gòu)、產(chǎn)權(quán)制度、組織信息質(zhì)量與員工從業(yè)動(dòng)機(jī),客體性因素包括國(guó)家法團(tuán)主義管理體制、法律法規(guī)、轉(zhuǎn)型期社會(huì)心理。結(jié)合利益相關(guān)者對(duì)行業(yè)協(xié)會(huì)的評(píng)價(jià)和態(tài)度,客觀地分析了在主客體因素影響下我國(guó)行業(yè)協(xié)會(huì)聲譽(yù)的現(xiàn)狀和問題。論文選取了上海市室內(nèi)環(huán)境凈化行業(yè)協(xié)會(huì)進(jìn)行案例研究,以實(shí)地調(diào)查法展開系統(tǒng)分析,為后文的對(duì)策研究奠定基礎(chǔ)。以文獻(xiàn)研究法、比較分析法剖析了美國(guó)和日本兩國(guó)行業(yè)協(xié)會(huì)聲譽(yù)建設(shè)實(shí)踐,通過提煉共同特征,為我國(guó)的路徑重塑提供借鑒。 最后,結(jié)合國(guó)外實(shí)踐經(jīng)驗(yàn)及我國(guó)的發(fā)展實(shí)際,論文提出了分別基于主體性實(shí)施和客體性實(shí)施的我國(guó)行業(yè)協(xié)會(huì)聲譽(yù)重塑路徑。其中,基于主體性實(shí)施的路徑重塑,應(yīng)從個(gè)體治理和組織治理兩個(gè)層面展開；基于客體性實(shí)施的路徑重塑,則應(yīng)從社會(huì)治理與政府治理兩個(gè)不同的層面展開。
[Abstract]:Reputation is an integral intangible asset of trade associations, which comprehensively reflects the organizational capacity to maintain the survival and development of the organization. Strengthening the reputation construction of trade association can effectively transmit information and improve the cognition of stakeholders to trade association, so as to establish and consolidate the legitimacy of trade association. Once the trade association has a reputation crisis, it will lose its appeal in the industry, and can not unite the enterprise to establish a good market order, thus affecting the development of the whole industry. In the transition period of our society, the trade association is facing the increasingly serious reputation crisis while the rapid development of the trade association, which not only leads to the industry management efficiency of the trade association of our country can not give full play. It also affects the further improvement of our market economy and the overall development of non-profit organizations. Therefore, it is the original intention of this study to objectively analyze the reputation of the trade association and put forward the basic plan to rebuild the reputation of the trade association in our country, so as to make the trade association develop healthily. At the same time, it is of great significance to the theoretical study of the trade association in our country. Under the framework of property right theory, principal-agent theory and stakeholder theory, this study attempts to answer the connotation of trade association reputation and what factors affect the reputation of trade association. How to choose the trade association reputation reconstruction path and so on. This paper analyzes the property right structure, principal-agent relationship and stakeholders of the trade association by theoretical analysis, and points out the characteristics and functions of the reputation of the trade association. Under the guidance of relevant theories, this paper analyzes the subjective and objective factors affecting the reputation of trade associations, including governance structure, property rights system, combined with the actual situation in China's social transition period. The quality of organizational information and the motivation of employees' employment, the objective factors include the management system of state corporation, laws and regulations, social psychology in the period of transition. Combined with the evaluation and attitude of the stakeholders to the trade association, this paper objectively analyzes the status quo and problems of the reputation of the trade association in China under the influence of the subjective and objective factors. The paper selects Shanghai Indoor Environment purification Industry Association to carry on the case study, carries on the systematic analysis with the field investigation method, establishes the foundation for the later article countermeasure research. This paper analyzes the practice of reputation construction of trade associations in the United States and Japan by the method of literature research and comparative analysis. By refining the common characteristics, this paper provides a reference for the reconstruction of the path of our country. Finally, based on the experience of foreign countries and the development of our country, this paper puts forward a new way to rebuild the reputation of China's trade associations based on subjective and objective implementation, respectively. Among them, the path remodeling based on subjective implementation should be carried out from the two aspects of individual governance and organizational governance, and the path remodeling based on object implementation should be carried out from two different levels: social governance and government governance.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F203

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