【摘要】：近幾年我國進出口貿(mào)易的快速增長使貨運代理這樣一個古老的行業(yè)時至今日仍保持旺盛生命力。天津在明朝被稱為“天子渡口”。回首中國加入WTO的十余年,貨代行業(yè)市場準入的限制遲早將不復存在,國際大型貨代公司早已瞄準中國廣大的貨代市場,競爭日漸激烈。然而,回望國內(nèi)貨運代理企業(yè),業(yè)務保守,缺乏創(chuàng)新,服務單一,質(zhì)量不高,還沒有涉及附加價值較高的新型物流業(yè)務等都是限制自身發(fā)展的束縛,如果不謀求發(fā)展,原有競爭優(yōu)勢逐漸喪失,必然遲早不能適應大型企業(yè)對物流服務的需求。究竟如何做出有效的轉(zhuǎn)變,本文援引大量管理學理論,結(jié)合天津港物流發(fā)展有限公司貨代業(yè)務實例,嘗試得出公司相應的發(fā)展對策。 本文中,以天津港物流發(fā)展有限公司為樣本,綜合中國貨代行業(yè)的運營現(xiàn)狀,采用SWOT分析法、波特五力分析法PEST分析法等,闡述了天津港物流發(fā)展有限公司在產(chǎn)業(yè)發(fā)展、經(jīng)營模式、管理技術(shù)、經(jīng)營策略等多方面的實踐,綜合運用了經(jīng)濟學、統(tǒng)計學等學科理論,分析了天津港物流發(fā)展有限公司貨代業(yè)務發(fā)展所處的外部環(huán)境與內(nèi)部環(huán)境；利用波士頓矩陣模型對天津港物流發(fā)展有限公司目前的貨運代理業(yè)務進行分析,為企業(yè)制定發(fā)展措施,力求探索一條符合社會主義市場經(jīng)濟條件、滿足中國貨代業(yè)發(fā)展需求的運行機制。
[Abstract]:The rapid growth of China's import and export trade in recent years makes freight forwarder, an ancient industry, still has a vigorous vitality today. Tianjin was called "the ferry of the son of Heaven" in the Ming Dynasty. Looking back on China's entry into the WTO for more than a decade, the restrictions on market access of freight forwarding industry will sooner or later disappear, and international large freight forwarding companies have already aimed at the broad freight forwarding market in China, and the competition is becoming increasingly fierce. However, looking back at domestic freight forwarders, the business is conservative, the lack of innovation, the single service, the low quality, and the new logistics business, which has not yet involved high added value, are all the constraints of restricting their own development, if they do not seek to develop. The original competitive advantage gradually loses, must sooner or later cannot adapt to the large enterprise logistics service demand. How to make an effective change, this paper cites a large number of management theory, combined with Tianjin Port Logistics Development Co., Ltd. freight forwarding business examples, try to get the company's corresponding development countermeasures. In this paper, taking Tianjin Port Logistics Development Co., Ltd as a sample, synthesizing the operation status of freight forwarding industry in China, adopting SWOT analysis method, PEST analysis method and so on, this paper expounds the industrial development of Tianjin Port Logistics Development Co., Ltd. This paper analyzes the external and internal environment of Tianjin Port Logistics Development Co., Ltd. for the development of freight forwarding business by using the theories of economics, statistics and many other fields such as management mode, management technology, management strategy and so on. Using Boston matrix model to analyze the freight forwarder business of Tianjin Port Logistics Development Co., Ltd., in order to draw up the development measures for enterprises, and to explore a market economic condition that conforms to the socialist market economy. The operational mechanism to meet the development needs of China's freight forwarding industry.
【學位授予單位】：大連海事大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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