本文選題：民營快遞 + 競爭力��； 參考：《長春工業(yè)大學》2014年碩士論文

【摘要】：隨著經(jīng)濟全球化的不斷加深,市場競爭也在時刻發(fā)生著改變,企業(yè)在商業(yè)運營中對于商務文件、包裹及高精用品的快速、準確及安全交付的要求越來越高；消費者則希望不用出門就能購買到日常生活所需要的物品,市場的強烈需求使傳統(tǒng)的物流服務產(chǎn)生了一種可以快速實現(xiàn)門到門的快速服務方式一快遞服務。我國自從加入世貿(mào)組織以來,作為現(xiàn)代第三方服務業(yè)的快遞行業(yè)成為了外資企業(yè)拓展在國內(nèi)市場投資的重要手段,形成了新的投資熱潮。由于經(jīng)營模式、服務水平、信息化程度、品牌效應等各方面的差距,國有快遞企業(yè)和民營快遞企業(yè)都面臨著外資快遞巨頭的嚴峻挑戰(zhàn)。因此,如何在激烈的市場競爭中培育并提高自身的競爭力是我國各個快遞企業(yè)當前面臨的重要課題。 本文在參考大量文獻的基礎之上,對經(jīng)典的競爭優(yōu)勢、SWOT分析理論與競爭力理論做出了詳細的闡述和分析,描述了我國快遞行業(yè)的發(fā)展現(xiàn)狀和市場前景,并且以此為基礎構建了民營快遞物流企業(yè)競爭力影響因素的評價指標體系,通過對快遞物流企業(yè)競爭力影響因素的各個指標進行評價,從而得出權重較大影響因素,并通過對數(shù)據(jù)分析結果的討論,提出了合理性的建議,在指標權重的設定中,綜合運用了定量和定性的方法,最終通過具體數(shù)據(jù)表現(xiàn)出來。
[Abstract]:With the deepening of economic globalization, the market competition is changing at all times. In the business operation, the demand for the rapid, accurate and safe delivery of business documents, parcels and high precision supplies is getting higher and higher; the consumer wants to buy the goods needed in the daily life without going out. The strong demand of the market makes it pass on. Since China joined the WTO, the express industry of the modern third party service industry has become an important means for foreign enterprises to expand their investment in the domestic market, and has formed a new investment upsurge. Level, information level, brand effect and other aspects, state-owned express enterprises and private express enterprises are faced with the severe challenge of foreign express giants. Therefore, how to cultivate and improve their competitiveness in the fierce market competition is an important issue facing every express enterprise in China.
On the basis of a large number of documents, this paper makes a detailed exposition and analysis of the classic competitive advantage, SWOT analysis theory and competitiveness theory, describes the development status and market prospects of the express industry in China, and builds the evaluation index system of the factors affecting the competitiveness of the private express logistics enterprises. Each index of the factors affecting the competitiveness of the express logistics enterprise is evaluated, and the influential factors of the weight are obtained, and the reasonable suggestions are put forward through the discussion of the results of the data analysis. In the setting of the index weight, the quantitative and qualitative methods are used synthetically, and finally the concrete data is shown.

【學位授予單位】：長春工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F271;F259.23;F276.5

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