發(fā)布時(shí)間：2018-04-27 20:41

  本文選題：房地產(chǎn)項(xiàng)目 + 可行性研究��； 參考：《湘潭大學(xué)》2014年碩士論文

【摘要】：經(jīng)過二十多年的發(fā)展，房地產(chǎn)行業(yè)已經(jīng)成為經(jīng)濟(jì)繁榮、國家民生的支柱產(chǎn)業(yè)之一，房地產(chǎn)市場和住房制度改革也逐步完善和規(guī)范，由于房地產(chǎn)投資項(xiàng)目有資金需求大、建設(shè)周期長、牽涉面廣及易受國家政策法規(guī)、經(jīng)濟(jì)形勢(shì)、市場需求等諸多因素影響的特點(diǎn)，導(dǎo)致房地產(chǎn)項(xiàng)目經(jīng)營開發(fā)面臨諸多風(fēng)險(xiǎn)，靠盲目投資、投機(jī)行為是不可能達(dá)到預(yù)期經(jīng)濟(jì)效益的，特別是近幾年，國家對(duì)房地產(chǎn)行業(yè)的宏觀調(diào)控政策頻出，深圳又作為一線城市，是國家宏觀調(diào)控的重點(diǎn)區(qū)域，要保證項(xiàng)目的成功開發(fā)和經(jīng)濟(jì)效益，就必須進(jìn)行項(xiàng)目可行性研究，采用科學(xué)有效的投資決策方法，，對(duì)其經(jīng)濟(jì)、環(huán)境等相關(guān)測(cè)算指標(biāo)有效控制，提高項(xiàng)目操作的成功率。 MD住宅項(xiàng)目（以下簡稱本項(xiàng)目）是深圳市寶安區(qū)政府重點(diǎn)規(guī)劃建設(shè)的房地產(chǎn)開發(fā)項(xiàng)目，面對(duì)市場競爭愈加激烈的環(huán)境，要實(shí)現(xiàn)項(xiàng)目的成功開發(fā)，科學(xué)準(zhǔn)確的項(xiàng)目可行性分析起著決定性的作用。本文首先闡述論文選題的背景與意義，進(jìn)行房地產(chǎn)項(xiàng)目可行性研究國內(nèi)外綜述，提煉本文的研究思路、方法、創(chuàng)新點(diǎn)；其次重點(diǎn)介紹房地產(chǎn)項(xiàng)目可行性研究理論基礎(chǔ)，包括概念、原則、內(nèi)容、步驟及風(fēng)險(xiǎn)管理理論；第三是運(yùn)用房地產(chǎn)項(xiàng)目可行性研究理論基礎(chǔ)，通過對(duì)本項(xiàng)目進(jìn)行SWOT市場分析，得出項(xiàng)目定位結(jié)論；第四是根據(jù)對(duì)本項(xiàng)目SWOT市場分析結(jié)論，提出開發(fā)建設(shè)方案建議，包括項(xiàng)目總體規(guī)劃、景觀規(guī)劃、配套設(shè)施、開發(fā)經(jīng)營及建設(shè)進(jìn)度等方面；最后根據(jù)房地產(chǎn)項(xiàng)目方案階段“高估成本、低估收益”的成本估算原則，對(duì)項(xiàng)目總投資、銷售收入進(jìn)行估算，得出本項(xiàng)目可行性研究相關(guān)結(jié)論，為項(xiàng)目投資決策提供依據(jù)。 本文運(yùn)用SWOT市場分析方法，從宏觀和微觀相結(jié)合的視角，分析該區(qū)域的房地產(chǎn)市場供應(yīng)狀況，提出本項(xiàng)目的市場定位、客戶定位、價(jià)格定位以及潛在市場風(fēng)險(xiǎn)因素。同時(shí)重點(diǎn)引用房地產(chǎn)項(xiàng)目前期成本測(cè)算與收入預(yù)測(cè)方法，結(jié)合深圳市政府相關(guān)部門下發(fā)的最新法律法規(guī)、稅費(fèi)條例進(jìn)行詳細(xì)分析計(jì)算，對(duì)本項(xiàng)目進(jìn)行系統(tǒng)性研究與分析，計(jì)算得出相應(yīng)測(cè)算數(shù)據(jù)與經(jīng)濟(jì)指標(biāo)，為房地產(chǎn)開發(fā)商提供決策支持。
[Abstract]:After more than 20 years of development , the real estate industry has become one of the pillar industries of economic prosperity and the nation ' s livelihood .

The MD residential project ( hereinafter referred to as the Project ) is the real estate development project of the key planning and construction of the government in Baoan District of Shenzhen . In the face of the increasingly competitive environment of the market competition , it plays a decisive role in the successful development of the project and the feasibility analysis of the scientific and accurate project .
Secondly , it focuses on the theoretical foundation of the feasibility study of real estate project , including concept , principle , content , step and risk management theory .
Thirdly , based on the feasibility study theory of real estate project , the SWOT analysis of the project is carried out to get the conclusion of project positioning ;
Fourthly , according to the conclusion of SWOT analysis of the project , the paper puts forward the suggestions for the development and construction scheme , including the overall planning , landscape planning , supporting facilities , development and operation and construction progress .
Finally , according to the appraisal principle of the cost estimation of the real estate project , the estimation of the total investment and sales income of the project is carried out , and the conclusion of the feasibility study of the project is drawn , which provides the basis for the project investment decision - making .

Based on the combination of macro and micro , this paper analyzes the situation of real estate market supply in the region from the perspective of macro and micro combination , and puts forward the market positioning , customer positioning , price positioning and potential market risk factors .

【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23

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本文編號(hào)：1812257