本文選題：貨運代理　切入點：物流戰(zhàn)略　出處：《湘潭大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著中國物流業(yè)日益增長，貨運代理行業(yè)發(fā)展方興未艾，已經(jīng)成為一個新興物流產(chǎn)業(yè)。國外實力雄厚大型物流業(yè)巨頭也紛紛進入我國貨運代理市場。同時中遠等國有大型物流企業(yè)也紛紛建立自己貨運代理公司，使得我國貨運代理市場競爭日益激烈。針對上述經(jīng)營環(huán)境變化、行業(yè)發(fā)展現(xiàn)狀及其背景，瑞燁國際貨運代理有限公司如何確定其物流發(fā)展戰(zhàn)略目標(biāo)，獲取競爭優(yōu)勢，，這無疑是一個值得研究的重要課題。 本文對瑞燁國際貨運代理有限公司發(fā)展戰(zhàn)略進行了系統(tǒng)的分析和研究。本文在主要從以下方面：公司主要物流業(yè)務(wù)；公司物流運作環(huán)節(jié)；公司物流服務(wù)態(tài)度；物流信息化程度；公司物流管理水平等五個方面進行分析瑞燁國際貨運代理有限公司物流發(fā)展現(xiàn)狀。通過較詳盡分析瑞燁國際貨運代理有限公司物流現(xiàn)狀及其發(fā)展趨勢，以及瑞燁國際貨運代理有限公司戰(zhàn)略環(huán)境進行了具體深入分析，并結(jié)合瑞燁國際貨運代理有限公司的具體情況，提出了瑞燁國際貨運代理有限公司在新形勢下發(fā)展的物流發(fā)展戰(zhàn)略目標(biāo)；制定具體公司物流發(fā)展戰(zhàn)略：現(xiàn)代物流企業(yè)一體化戰(zhàn)略；第三方物流服務(wù)模式戰(zhàn)略；物流專業(yè)化經(jīng)營發(fā)展戰(zhàn)略；電子商務(wù)的物流發(fā)展戰(zhàn)略；物流服務(wù)差異化發(fā)展戰(zhàn)略。最后，結(jié)合瑞燁國際貨運代理有限公司的實際情況，為實現(xiàn)公司發(fā)展戰(zhàn)略，提出了相應(yīng)物流發(fā)展戰(zhàn)略實施的有效保障措施：發(fā)展公司貨運業(yè)務(wù)多元化；大力發(fā)展公司物流多式聯(lián)運；提高公司物流信息化水平建設(shè)；努力構(gòu)建公司協(xié)同物流平臺體系。同時提出相應(yīng)以下幾個方面的管理建議：公司物流人力資源管理；公司現(xiàn)代物流企業(yè)文化；公司物流服務(wù)水平管理；公司物流品牌效應(yīng)管理。 本文通過對瑞燁國際貨運代理有限公司發(fā)展戰(zhàn)略進行詳細(xì)、深入分析和研究，以期為實現(xiàn)瑞燁國際貨運代理有限公司大發(fā)展提供理論和技術(shù)支持。本研究結(jié)論對其他同行業(yè)企業(yè)具體一定實際意義以及借鑒價值。
[Abstract]:With the growing logistics industry in China, the development of freight forwarding industry is in the ascendant. It has become a new logistics industry. Foreign giants of the large logistics industry have also entered the freight forwarding market in China one after another. At the same time, large state-owned logistics enterprises such as Cosco have also set up their own freight forwarders. The market competition of freight forwarding agent in our country is becoming more and more fierce. In view of the above changes in the operating environment, the present situation of the industry development and its background, how does Ruiye International Freight Agency Co., Ltd. Determine its logistics development strategic goal and obtain the competitive advantage? This is undoubtedly an important subject worth studying. This paper makes a systematic analysis and research on the development strategy of Ruiye International Freight Agency Co., Ltd. The main aspects of this paper are as follows: main logistics business of the company, logistics operation of the company, logistics service attitude of the company; Logistics information level, logistics management level and other five aspects of the analysis of Ruiye International Freight Agency Co., Ltd. Logistics development. Through a more detailed analysis of Ruiye International Freight forwarding Co., Ltd. Logistics status and development trend, As well as the strategic environment of Ruiye International Freight forwarding Co., Ltd., which is analyzed in detail, and combined with the specific situation of Ruiye International Freight forwarding Co., Ltd. This paper puts forward the strategic target of logistics development of Ruiye International Freight Agency Co., Ltd under the new situation, formulates the logistics development strategy of specific company: the integration strategy of modern logistics enterprise, the strategy of service mode of third party logistics; Logistics specialized management development strategy; e-commerce logistics development strategy; logistics service differentiation development strategy. Finally, combined with the actual situation of Ruiye International Freight Agency Co., Ltd., in order to achieve the company development strategy, The effective guarantee measures for the implementation of the corresponding logistics development strategy are put forward: to develop the diversification of the company's freight business, to vigorously develop the company's logistics multimodal transport, to improve the level of logistics informatization of the company; At the same time, the author puts forward the following management suggestions: company logistics human resources management, corporate modern logistics corporate culture, corporate logistics service level management, corporate logistics brand effect management. Through the detailed analysis and research on the development strategy of Ruiye International Freight forwarding Co., Ltd. In order to provide theoretical and technical support for the great development of Ruiye International Freight forwarding Co., Ltd. The conclusion of this study is of practical significance and reference value to other enterprises in the same industry.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F259.23;F272

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