本文關(guān)鍵詞： 瀝青銷(xiāo)售 供應(yīng)鏈 物流優(yōu)化　出處：《武漢工程大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：近年來(lái)，國(guó)內(nèi)油品市場(chǎng)格局發(fā)生顯著的變化，各大石油銷(xiāo)售企業(yè)的競(jìng)爭(zhēng)壓力隨著國(guó)內(nèi)油品市場(chǎng)的逐步放開(kāi)也顯著增加，作為傳統(tǒng)石油制品的瀝青銷(xiāo)售利潤(rùn)不斷下降，同時(shí)受?chē)?guó)內(nèi)瀝青價(jià)格傳導(dǎo)機(jī)制不完善的不利影響，瀝青銷(xiāo)售企業(yè)迫切需要增加產(chǎn)品附加值，進(jìn)而提升銷(xiāo)售利潤(rùn)。因此從物流供應(yīng)鏈的角度出發(fā)，，對(duì)瀝青供應(yīng)鏈上的各物流要素進(jìn)行優(yōu)化已成為挖掘?yàn)r青銷(xiāo)售企業(yè)利潤(rùn)空間的重要手段之一。本文試圖通過(guò)中國(guó)石油華中瀝青銷(xiāo)售公司物流系統(tǒng)的優(yōu)化，來(lái)進(jìn)一步提高瀝青產(chǎn)品的銷(xiāo)量和市場(chǎng)占有率，從而增加企業(yè)利潤(rùn)。 本文以瀝青物流理論為依據(jù)，應(yīng)用比較、分析、SWOT等方法，針對(duì)中國(guó)石油華中瀝青銷(xiāo)售公司物流中所存在的問(wèn)題，提出了改進(jìn)、優(yōu)化公司瀝青物流的思路與方案。文章首先從理論上對(duì)瀝青物流的基本概念進(jìn)行了分析，探討了華中銷(xiāo)售公司瀝青銷(xiāo)售的物流發(fā)展現(xiàn)狀及其所處的背景，分析了其瀝青物流管理現(xiàn)狀和所存在的物流問(wèn)題，并進(jìn)一步探討了產(chǎn)生這些問(wèn)題的原因。在此基礎(chǔ)上，針對(duì)在其瀝青物流運(yùn)作中存在的問(wèn)題，提出了對(duì)瀝青物流全面優(yōu)化的方案，重點(diǎn)對(duì)中國(guó)石油華中瀝青銷(xiāo)售公司的物流配送方案、倉(cāng)儲(chǔ)布局方案及庫(kù)存決策方案等物流供應(yīng)鏈環(huán)節(jié)進(jìn)行了優(yōu)化策略分析，致力于通過(guò)管理方式、倉(cāng)儲(chǔ)管理、配送系統(tǒng)、庫(kù)存決策和空間布局方案的有效優(yōu)化，降低其瀝青供應(yīng)鏈上的物流總成本。這些優(yōu)化方案嘗試對(duì)公司的瀝青物流管理模式加以改善，借鑒現(xiàn)代物流管理的運(yùn)行模式來(lái)改造華中瀝青銷(xiāo)售公司的物流管理模式，提高物流配送效率，降低物流運(yùn)輸及倉(cāng)儲(chǔ)成本，改善物流服務(wù)水平。最后，本文還測(cè)算了經(jīng)過(guò)物流優(yōu)化后瀝青供應(yīng)鏈所增加的經(jīng)濟(jì)效益、管理效益和社會(huì)效益，嘗試從效益的角度對(duì)優(yōu)化方案進(jìn)行驗(yàn)證。 中國(guó)石油華中瀝青銷(xiāo)售公司在瀝青行業(yè)的產(chǎn)品銷(xiāo)售及其物流運(yùn)作中具有一定的典型性，因此，基于華中瀝青銷(xiāo)售公司物流供應(yīng)鏈所設(shè)計(jì)的優(yōu)化方案也具備一定的適用性和廣泛性，可為國(guó)內(nèi)瀝青同行業(yè)的物流優(yōu)化提供一定程度的借鑒。
[Abstract]:In recent years, the market pattern of domestic oil products has changed significantly, and the competitive pressure of the major oil sales enterprises has increased significantly with the gradual liberalization of the domestic oil products market, and the profits of asphalt sales as traditional petroleum products have been declining. At the same time, due to the imperfect price transmission mechanism of domestic asphalt, asphalt sales enterprises urgently need to increase the added value of their products and thus increase their sales profits. Therefore, from the point of view of logistics supply chain, The optimization of various logistics elements in asphalt supply chain has become one of the important means to excavate the profit space of asphalt sales enterprises. This paper attempts to optimize the logistics system of China Petroleum Huazhong Asphalt Marketing Company. To further increase the sales of asphalt products and market share, thereby increasing corporate profits. Based on the theory of asphalt logistics, this paper analyzes the methods of SWOT, based on the theory of asphalt logistics, and puts forward some improvements to the problems existing in the logistics of Huazhong Asphalt Marketing Company of PetroChina. Firstly, the basic concept of asphalt logistics is analyzed theoretically, and the present situation and background of asphalt logistics in Huazhong marketing company are discussed. This paper analyzes the present situation of asphalt logistics management and the existing logistics problems, and further discusses the causes of these problems. On this basis, the problems existing in the operation of asphalt logistics are discussed. The overall optimization of asphalt logistics is put forward, and the optimization strategy of logistics distribution, warehousing layout and inventory decision-making of Huazhong Asphalt Marketing Company of PetroChina is analyzed. Committed to the effective optimization of management methods, warehousing management, distribution systems, inventory decisions and spatial layout schemes, These optimization schemes try to improve the asphalt logistics management mode of the company, and use the modern logistics management mode for reference to transform the logistics management mode of Huazhong Asphalt sales Company. Improve the efficiency of logistics distribution, reduce the cost of logistics transportation and warehousing, improve the level of logistics services. Finally, this paper calculates the economic, management and social benefits of asphalt supply chain after logistics optimization. This paper attempts to verify the optimization scheme from the point of view of benefit. CNPC Huazhong Asphalt Marketing Company has a certain typicality in the product sales and logistics operation of the asphalt industry. The optimization scheme of logistics supply chain based on Huazhong Asphalt Marketing Company also has certain applicability and extensiveness, which can be used for reference to some extent for domestic asphalt industry logistics optimization.
【學(xué)位授予單位】：武漢工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.72;F252

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