【摘要】：現(xiàn)代生活消費(fèi)中已缺少不了體育消費(fèi)這一重要因素,即便是在體育經(jīng)濟(jì)學(xué)領(lǐng)域中體育消費(fèi)也是一項(xiàng)重要的研究?jī)?nèi)容。我國(guó)目前的經(jīng)濟(jì)特征可以說(shuō)是突飛猛進(jìn),人們的生活質(zhì)量必然會(huì)跟著經(jīng)濟(jì)水平的提高也逐步提高,在這種環(huán)境下人們的消費(fèi)意識(shí)同消費(fèi)結(jié)構(gòu)也必將發(fā)生改變。具有較高文化底蘊(yùn)的大學(xué)生勢(shì)必會(huì)成為社會(huì)發(fā)展的重要力量之一,城市的發(fā)展離不開(kāi)大學(xué)生的推動(dòng)作用,而開(kāi)展體育活動(dòng)的主要群體之一也是大學(xué)生,在未來(lái)城市發(fā)展中,大學(xué)生的消費(fèi)行為走向顯得極為重要。所以,通過(guò)分析社會(huì)因素、經(jīng)濟(jì)因素后對(duì)大學(xué)生目前就體育消費(fèi)行為的狀況進(jìn)行研究,能夠?qū)ξ覈?guó)西北中心城市西安市大學(xué)生的體育消費(fèi)以及對(duì)我國(guó)大學(xué)生在體育消費(fèi)的發(fā)展上起到積極、推動(dòng)的作用。本文以西安市高校大學(xué)生作為調(diào)查對(duì)象,采用了文獻(xiàn)資料法、訪談法、問(wèn)卷調(diào)查法、數(shù)理統(tǒng)計(jì)法,對(duì)西安市大學(xué)生體育消費(fèi)行為及影響因素進(jìn)行分析研究,得出以下結(jié)論:1.西安市大學(xué)生對(duì)體育的健身功能了解的較為透徹,認(rèn)為適當(dāng)?shù)倪M(jìn)行體育運(yùn)動(dòng)能使身體健康、心態(tài)積極健康,并且就對(duì)體育消費(fèi)而言大多是持肯定的態(tài)度,與此同時(shí)兼具展現(xiàn)美的價(jià)值,將體育消費(fèi)納為生活的必要組成部分。2.西安高校大學(xué)生體育消費(fèi)的動(dòng)機(jī)呈多樣性,排在前2位的主要?jiǎng)訖C(jī)是實(shí)物需要(78.40%)、娛樂(lè)休閑(69.87%),最后1位是從眾攀比(17.71%)。另外,西安市男女大學(xué)生分別在社會(huì)交往、體育成就,呈現(xiàn)出顯著性差異,且男生高于女生;而在審美追求動(dòng)機(jī)中卻是女生比男生更強(qiáng)烈。3.西安市大學(xué)生的體育消費(fèi)水平為401-600元/學(xué)年,并且不同性別、不同年級(jí)在體育消費(fèi)水平上存在顯著性差異。體育消費(fèi)結(jié)構(gòu)上,男、女大學(xué)生均以實(shí)物類(lèi)和觀賞類(lèi)為主,參與類(lèi)消費(fèi)并不是目前大學(xué)生體育消費(fèi)的主要方式。4.運(yùn)用R-型因子對(duì)大學(xué)生體育消費(fèi)的影響因素進(jìn)行分析,最終確定7個(gè)主成分因子。依次為消費(fèi)者因子、企業(yè)因子、環(huán)境因子、價(jià)格因子、場(chǎng)地與項(xiàng)目因子、市場(chǎng)因子和宣傳因子,其中內(nèi)部因素(主觀因子)為消費(fèi)者因子,外部因素(客觀因子)包括企業(yè)因子、環(huán)境因子、價(jià)格因子、場(chǎng)地與項(xiàng)目因子、市場(chǎng)因子和宣傳因子。
[Abstract]:Sports consumption is an important factor in modern life consumption, even in the field of sports economics, sports consumption is also an important research content. At present, the economic characteristics of our country can be said to be advancing by leaps and bounds, and the quality of life of people will inevitably improve gradually with the improvement of economic level. In this environment, people's consumption consciousness and consumption structure will also change. College students with high cultural background are bound to become one of the important forces of social development, the development of the city can not be separated from the role of college students, and one of the main groups to carry out sports activities is also college students, in the future urban development. The trend of college students' consumption behavior is very important. Therefore, through the analysis of social and economic factors, this paper studies the current situation of sports consumption behavior of college students. It can play a positive and promoting role in the sports consumption of college students in Xi'an, a central city in northwest China, and on the development of sports consumption in China. This paper takes Xi'an college students as the object of investigation, adopts the methods of literature, interview, questionnaire and mathematical statistics to analyze and study the sports consumption behavior and influencing factors of Xi'an college students, and draws the following conclusions: 1. Xi'an college students have a thorough understanding of the fitness function of physical education, and think that proper sports can make the body healthy, the state of mind is positive and healthy, and most of them hold a positive attitude towards sports consumption. At the same time, it has the value of showing beauty and taking sports consumption as an essential part of life. 2. The motivation of sports consumption of college students in Xi'an is diverse. The main motivation of the top two is physical needs (78.40%), entertainment and leisure (6987%), and the last one is crowd comparison (17.71%). In addition, there are significant differences in social communication and sports achievements between male and female students in Xi'an, and boys are higher than girls, but in aesthetic pursuit motivation, girls are stronger than boys. The sports consumption level of Xi'an college students is 401 鈮，

本文編號(hào)：2493179