【摘要】：馬丁·雅克在他那本頗具爭(zhēng)議的書《當(dāng)中國(guó)統(tǒng)治世界》中預(yù)言,21世紀(jì)將見(jiàn)證中國(guó)的崛起與西方的衰落,世界將日漸“中國(guó)化”。這一預(yù)言顯然不適用于國(guó)際傳播場(chǎng)域,這個(gè)場(chǎng)域內(nèi)的主導(dǎo)規(guī)則仍然是來(lái)自西方各國(guó)的聲音。在全球傳播的背景下,人們最為關(guān)注的一個(gè)問(wèn)題表現(xiàn)為國(guó)與國(guó)之間信息傳播的不平衡、不對(duì)等狀態(tài)。之前的研究表明,在中國(guó)與西方各國(guó)之間,涉及信息流通方面,也同樣存在著信息傳播的不合理結(jié)構(gòu),常常歪曲事實(shí)真相。西方媒體如何描畫中國(guó),不僅關(guān)涉西方民眾對(duì)中國(guó)的認(rèn)知,也在影響其他國(guó)家對(duì)中國(guó)議題的報(bào)道。隨著中國(guó)經(jīng)濟(jì)的迅速崛起,在國(guó)際性事務(wù)中的話語(yǔ)地位和功能作用顯得越來(lái)越重要。但由于政治、文化和思想意識(shí)形態(tài)的差異,中國(guó)國(guó)際關(guān)系的發(fā)展總是不那么順暢。自習(xí)近平主席為代表的新一屆領(lǐng)導(dǎo)人上臺(tái)后,中國(guó)外交開(kāi)始變得不太在意國(guó)際社會(huì)的批評(píng),但仍存在一些歷史遺留問(wèn)題,特別是海洋問(wèn)題、臺(tái)灣問(wèn)題等,半個(gè)多世紀(jì)來(lái)一直左右著中國(guó)與外界的關(guān)系,成為引發(fā)國(guó)際矛盾的最敏感的問(wèn)題。本文以《經(jīng)濟(jì)學(xué)人》中國(guó)專欄的新聞報(bào)道為研究對(duì)象,因?yàn)椤督?jīng)濟(jì)學(xué)人》作為英國(guó)最權(quán)威的嚴(yán)肅報(bào)刊之一,特意在2012年增設(shè)了“China”專欄,它可以代表西方社會(huì)主流意識(shí)形態(tài)對(duì)中國(guó)的態(tài)度。本文以內(nèi)容分析法為基本研究方法,以2012年到2016年《經(jīng)濟(jì)學(xué)人》中國(guó)專欄的報(bào)道為研究樣本,對(duì)消息報(bào)道中的相關(guān)議題和相關(guān)文本完成數(shù)據(jù)編碼、研究設(shè)計(jì)以及統(tǒng)計(jì)分析,重點(diǎn)分析了相關(guān)報(bào)道的文章題目、文章內(nèi)容、報(bào)道態(tài)度、情感傾向等。通過(guò)對(duì)《經(jīng)濟(jì)學(xué)人》涉華議題的研究和分析,特別是通過(guò)對(duì)十八大以后中國(guó)政治報(bào)道的內(nèi)容研究與分析,以西方主流媒體對(duì)新一屆領(lǐng)導(dǎo)人執(zhí)政時(shí)期中國(guó)國(guó)家形象的塑造為聚焦點(diǎn),填補(bǔ)了目前研究中的空白。較為真實(shí)和客觀地探討了西方主流媒體對(duì)于新時(shí)期中國(guó)國(guó)家形象的報(bào)道傾向。同時(shí)對(duì)現(xiàn)實(shí)進(jìn)行了關(guān)照,提出了國(guó)際傳播中適宜采取的具體策略,從而有助于有針對(duì)性地提高中國(guó)媒體對(duì)外跨文化傳播水平,促進(jìn)我國(guó)良好國(guó)際形象的塑造。中國(guó)經(jīng)濟(jì)地位的不斷攀升,帶動(dòng)了其在國(guó)際傳播場(chǎng)域內(nèi)話語(yǔ)權(quán)的訴求,這一現(xiàn)實(shí)需求也推動(dòng)著學(xué)者深挖厚栽,為相關(guān)議題提供更富理論化的闡釋。
[Abstract]:In his controversial book, when China rules the World, Martin Jacques predicts that the 21st century will witness the rise of China and the decline of the West. This prediction clearly does not apply to the international field, where the dominant rules remain the voices of the West. In the context of global communication, one of the most concerned issues is the unbalanced and unequal state of information dissemination between countries. Previous studies have shown that there is also an irrational structure of information dissemination between China and Western countries, often distorting the truth. How Western media portray China not only concerns Western perceptions of China, but also influences other countries' coverage of China issues. With the rapid rise of Chinese economy, the position and function of discourse in international affairs are becoming more and more important. But due to political, cultural and ideological differences, the development of China's international relations is not always smooth. Since the new leadership represented by President Xi Jinping came to power, China's diplomacy has become less sensitive to criticism from the international community, but there are still some issues left over from history, especially the maritime issue, the Taiwan issue, etc. For more than half a century, China's relations with the outside world have been the most sensitive issue that has caused international conflicts. This paper focuses on the news reports in the China column of the Economist, because the Economist, as one of the most authoritative and serious newspapers in Britain, specially added the "China" column in 2012. It can represent the attitude of the mainstream ideology of western society to China. This paper takes the content analysis method as the basic research method, takes the China column report from 2012 to 2016 as the research sample, completes the data coding, the research design and the statistical analysis to the related topic and the related text in the news report. The article title, content, reporting attitude, emotional tendency and so on are analyzed. Through the research and analysis of the issues concerning China in the Economist, especially through the research and analysis of the contents of the political reports after the 18th National Congress of China, The focus of the western mainstream media on the Chinese national image during the new leadership period is to fill the gaps in the current research. This paper discusses the tendency of the western mainstream media to report the national image of China in the new period. At the same time, the author takes care of the reality and puts forward some suitable strategies in international communication, which will help to improve the level of cross-cultural communication of Chinese media and promote the shaping of China's good international image. The rising economic status of China has led to its demand for the right to speak in the field of international communication. This realistic demand has also pushed scholars to dig deeply and provide a more theoretical explanation for related issues.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G212

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