本文選題：涉農(nóng)報(bào)道 + 農(nóng)民幸福　； 參考：《南京師范大學(xué)》2017年博士論文

【摘要】：《人民畫報(bào)》創(chuàng)刊于1950年7月,是新中國第一本用圖片來報(bào)道新聞的刊物,創(chuàng)刊以來發(fā)行面廣量大,至今從未間斷。本文以《人民畫報(bào)》創(chuàng)刊以來的涉農(nóng)報(bào)道為研究對(duì)象,以畫報(bào)中的農(nóng)民幸福為主題,對(duì)畫報(bào)中不同歷史時(shí)期的涉農(nóng)報(bào)道進(jìn)行分類統(tǒng)計(jì),并進(jìn)行定量和定性的文本分析和媒介話語分析,分析報(bào)道中農(nóng)民幸福的敘事與表意,以及畫報(bào)對(duì)農(nóng)民幸福的媒介話語建構(gòu),探究畫報(bào)涉農(nóng)報(bào)道中農(nóng)民幸福的話語內(nèi)容、話語立場、話語傾向,從而發(fā)現(xiàn)畫報(bào)在涉農(nóng)報(bào)道敘事表意中承擔(dān)的角色,發(fā)現(xiàn)農(nóng)民幸福的話語建構(gòu)中潛藏的國家政治、經(jīng)濟(jì)、社會(huì)、文化發(fā)展邏輯。過渡時(shí)期(1949-1956),《人民畫報(bào)》的涉農(nóng)報(bào)道對(duì)農(nóng)民的幸福進(jìn)行了肯定,并對(duì)農(nóng)民的幸福進(jìn)行了較為全面的渲染,豐收景象、農(nóng)民生活條件天翻地覆的變化讓農(nóng)民沉浸在幸福之中。同時(shí)對(duì)農(nóng)民幸福的內(nèi)容和歸因進(jìn)行了積極的引導(dǎo),強(qiáng)調(diào)農(nóng)民幸福的獲得是共產(chǎn)黨的領(lǐng)導(dǎo),強(qiáng)調(diào)只有組織起來才能戰(zhàn)勝生產(chǎn)建設(shè)中的困難,才能獲得豐收、獲得幸福,從而引導(dǎo)農(nóng)民對(duì)共產(chǎn)黨、組織集體、互助合作的認(rèn)同,并推演出互助合作的集體歸宿就是農(nóng)民的幸福。探索時(shí)期(1957-1976),農(nóng)民的幸福盡管在內(nèi)容上延續(xù)了前一時(shí)期對(duì)物質(zhì)生活條件的滿足,然而在集體歸宿方面的幸福得到了進(jìn)一步強(qiáng)化,并越來越趨向于對(duì)物質(zhì)幸福內(nèi)容的替代,幸福的內(nèi)容還越來越超越物質(zhì)生活的基本滿足,成為戰(zhàn)天斗地、建設(shè)貢獻(xiàn)的精神超越,成為超越資本主義世界的美好愿望,成為社會(huì)主義集體歸宿的自豪,成為文化革命斗爭中的狂熱激情,從而成為國家政治經(jīng)濟(jì)的附庸,以致農(nóng)民幸福的內(nèi)容被異化,幸福的概念被偷換。改革開放時(shí)期(1977-1999),畫報(bào)的涉農(nóng)報(bào)道見證了共產(chǎn)黨工作中心和經(jīng)濟(jì)體制的轉(zhuǎn)變,見證中國農(nóng)民生活水平的日益提高,見證了中國農(nóng)民的主體性在生產(chǎn)生活中的逐步發(fā)揮,基本還原了農(nóng)民幸福生活的真實(shí)面貌,從而建構(gòu)了這一時(shí)期農(nóng)民幸福的主要內(nèi)容和核心價(jià)值。報(bào)道中體現(xiàn)出農(nóng)民幸福的個(gè)人立場、媒介立場、官方立場,宣傳農(nóng)民富裕幸福的成功經(jīng)驗(yàn),積極探索富裕幸福的方法途徑,對(duì)農(nóng)民追求物質(zhì)富裕幸福進(jìn)行了肯定和鼓動(dòng)。新世紀(jì)以來(2000-2016),畫報(bào)的涉農(nóng)報(bào)道對(duì)農(nóng)業(yè)的發(fā)展沒有進(jìn)行過多的炫耀,也沒有太多的農(nóng)民富裕幸福的敘事,而對(duì)“三農(nóng)”發(fā)展過程的很多問題進(jìn)行了呈現(xiàn)。同時(shí),畫報(bào)涉農(nóng)報(bào)道中農(nóng)民增收和現(xiàn)代農(nóng)業(yè)建設(shè)的話語較為集中,城鄉(xiāng)關(guān)系、新農(nóng)村建設(shè)和農(nóng)村城市化發(fā)展成為新世紀(jì)畫報(bào)涉農(nóng)報(bào)道的主旋律。在這些涉農(nóng)報(bào)道中,展開了城鄉(xiāng)發(fā)展和農(nóng)民幸福的追問,交織著農(nóng)民增收的方法、途徑和追求,進(jìn)行著農(nóng)民幸福與不幸的綜合敘事,演繹了農(nóng)民幸福的豐富內(nèi)涵,表達(dá)了廣大農(nóng)民對(duì)幸福的進(jìn)一步追求,并通過共產(chǎn)黨的大政方針和具體措施,闡釋了國家存在和領(lǐng)導(dǎo)的意義。將《人民畫報(bào)》60多年來涉農(nóng)報(bào)道中農(nóng)民幸福的媒介話語建構(gòu)納入政治經(jīng)濟(jì)文化歷史等發(fā)展軌跡中,從話語轉(zhuǎn)變的角度對(duì)農(nóng)民幸福的媒介話語進(jìn)行傳播政治經(jīng)濟(jì)學(xué)觀照時(shí)發(fā)現(xiàn),不同歷史時(shí)期農(nóng)民幸福的敘事具有明顯的特點(diǎn)和轉(zhuǎn)向,而國家在不同歷史時(shí)期的政治、經(jīng)濟(jì)和意識(shí)形態(tài)等對(duì)話語建構(gòu)起決定作用。過渡時(shí)期和探索時(shí)期,畫報(bào)涉農(nóng)報(bào)道中農(nóng)民幸福的話語鋪天蓋地,農(nóng)民在物質(zhì)和精神生活方面的幸福、個(gè)人和集體方面的幸福得到了全面鋪陳,同時(shí)更傾向于精神的和集體的幸福,并呈現(xiàn)為一邊倒的農(nóng)民非常幸福的傾向,沒有任何農(nóng)民不幸或問題的負(fù)面報(bào)道。改革開放初期,農(nóng)民幸福的話語出現(xiàn)了明顯的轉(zhuǎn)向,在畫報(bào)建構(gòu)的物質(zhì)幸福、精神幸福和農(nóng)民主體性地位之間的關(guān)系和重點(diǎn)呈現(xiàn)出獨(dú)具時(shí)代的特征,在幸福話語建構(gòu)的媒介立場上出現(xiàn)了迥然不同。新世紀(jì)以來,盡管報(bào)道話語與改革開放以來的話語一脈相承,但在進(jìn)行農(nóng)民幸福的話語呈現(xiàn)時(shí),出現(xiàn)了很多農(nóng)民不幸的批評(píng)話語,呈現(xiàn)出農(nóng)民幸福與不幸均衡報(bào)道的話語轉(zhuǎn)向。在這些轉(zhuǎn)向的背后,體現(xiàn)出黨報(bào)媒介話語的霸權(quán)和意志,以及國家主流意識(shí)形態(tài)的影響、控制和轉(zhuǎn)變,呈現(xiàn)出《人民畫報(bào)》作為媒介的傳播政治經(jīng)濟(jì)學(xué)的操控邏輯。也能發(fā)現(xiàn),在社會(huì)發(fā)展進(jìn)程中《人民畫報(bào)》已然成為共產(chǎn)黨的宣傳手段,在需要解決一定的政治、經(jīng)濟(jì)、社會(huì)、文化等問題方面具有良好的社會(huì)控制效果。
[Abstract]:"People's pictorial newspaper" was published in July 1950. It is the first publication in New China to report news with pictures. Since the publication, the issue has been widely distributed and has never been interrupted. According to the statistics and the quantitative and qualitative text analysis and media discourse analysis, the narration and expression of the farmers' happiness in the report, and the construction of the media discourse on the happiness of the peasants are analyzed, and the discourse content, the discourse position and the utterance of the farmers' happiness in the agricultural reports of the pictorial report are explored, thus finding that the pictorial is in the form of the narration of the agricultural reports. The role of it was found in the construction of the state political, economic, social and cultural logic in the discourse construction of farmers' happiness. During the transition period (1949-1956), the agro related reports of the people's pictorial report affirmed the farmers' happiness, and the farmers' happiness was fully stained, the harvest scene and the farmers' living conditions changed over and over. The peasants were immersed in happiness. At the same time, the contents and attributions of farmers' happiness were actively guided, and the achievement of the peasants' happiness was the leadership of the Communist Party. It was emphasized that only by organizing can the difficulties in production and construction be overcome, so as to gain a good harvest and gain happiness, thus guiding the farmers' identification of the Communist Party, the organization and cooperation. The collective return of mutual assistance and cooperation is the happiness of the farmers. In the period of exploration (1957-1976), the happiness of the peasants was further strengthened in the content of the content of the content of the material living conditions, and more and more tended to replace the content of material happiness, and the content of happiness. More and more surpassing the basic satisfaction of material life, becoming a battle field, building a spiritual transcendence of contribution, becoming a good desire to transcend the capitalist world, becoming the pride of the socialist collective home, becoming a fanatical passion in the cultural revolution, and becoming the appendage of the state's political economy, so that the content of the farmers' happiness is alienated. The concept of happiness was replaced. During the period of reform and opening up (1977-1999), the agricultural reports of the pictorial report witnessed the transformation of the Communist Party's work center and the economic system, witnessed the growing improvement of the living standard of the Chinese peasants, witnessed the gradual exertion of the Chinese peasants' subjectivity in the production and life, and thus basically restored the real face of the happy life of the peasants, thus The main content and core value of the farmers' happiness in this period were constructed. In the report, the personal position of the farmers' happiness, the media position, the official position, the successful experience of the farmers' prosperity and happiness, the way to explore the rich happiness, and the farmers' pursuit of material prosperity and happiness were affirmed and agitated by the new century (2000-2016 The agricultural reports of the pictorial report have not too much show off for the development of agriculture, and there are not too many farmers' rich and happy narration, but many problems of the "three rural" development process have been presented. At the same time, the words of farmers' income increase and modern agricultural construction are more concentrated, urban and rural relations, new rural construction and rural cities. In the new century, the development of urbanization has become the main theme of the report of agriculture related to agriculture in the new century. In these agricultural reports, the development of urban and rural and the pursuit of farmers' happiness are carried out, the methods, ways and pursuit of farmers' income increase are interwoven with the comprehensive narration of farmers' happiness and misfortune, and the rich connotation of farmers' happiness is deducted and the peasants' happiness is expressed. Through the Communist Party's policy and specific measures, it explains the significance of the national existence and leadership. The media discourse construction of the farmers' happiness in the people's pictorial report >60 has been included in the development of political, economic and cultural history in the years of the people's pictorial report, and the media discourse of the farmers' happiness is transmitted from the angle of discourse transformation. It is found that the narration of farmers' happiness in different historical periods has obvious characteristics and turns, while the state plays a decisive role in the construction of discourse construction in different historical periods, such as politics, economy and ideology. Happiness in life, personal and collective happiness has been fully developed, and more inclined to spiritual and collective happiness, and to be a very happy tendency of one side of the peasants, without any negative reports of the misfortune or problems of the peasants. In the early period of reform and opening up, the words of the happiness of the farmers appeared in a clear shift and in the construction of the pictorial construction. The relationship and emphasis between material happiness, spiritual happiness and the status of the peasants' subjectivity present the characteristics of the unique era, which are very different in the media position of the construction of the happy discourse. Since the new century, although the discourse and the discourse of the reform and opening up have come down in one continuous line, it appears when the discourse of the farmer's happiness is presented. Many of the peasants' unfortunate criticism of the discourse showed a turn in the discourse of the happiness and misfortune of the peasants. Behind these turns, the hegemony and will of the media discourse of the party newspaper, as well as the influence of the mainstream ideology of the state, control and transformation, showed the manipulation logic of the political economy of the media of the "people's pictorial" as the medium. It can be found that in the process of social development, the people's pictorial newspaper has become the propaganda means of the Communist Party, and has a good social control effect in solving certain political, economic, social and cultural issues.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2017
【分類號(hào)】：G212
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本文編號(hào)：1964593