本文選題：涉農報道 + 農民幸福��； 參考：《南京師范大學》2017年博士論文

【摘要】：《人民畫報》創(chuàng)刊于1950年7月,是新中國第一本用圖片來報道新聞的刊物,創(chuàng)刊以來發(fā)行面廣量大,至今從未間斷。本文以《人民畫報》創(chuàng)刊以來的涉農報道為研究對象,以畫報中的農民幸福為主題,對畫報中不同歷史時期的涉農報道進行分類統(tǒng)計,并進行定量和定性的文本分析和媒介話語分析,分析報道中農民幸福的敘事與表意,以及畫報對農民幸福的媒介話語建構,探究畫報涉農報道中農民幸福的話語內容、話語立場、話語傾向,從而發(fā)現(xiàn)畫報在涉農報道敘事表意中承擔的角色,發(fā)現(xiàn)農民幸福的話語建構中潛藏的國家政治、經(jīng)濟、社會、文化發(fā)展邏輯。過渡時期(1949-1956),《人民畫報》的涉農報道對農民的幸福進行了肯定,并對農民的幸福進行了較為全面的渲染,豐收景象、農民生活條件天翻地覆的變化讓農民沉浸在幸福之中。同時對農民幸福的內容和歸因進行了積極的引導,強調農民幸福的獲得是共產黨的領導,強調只有組織起來才能戰(zhàn)勝生產建設中的困難,才能獲得豐收、獲得幸福,從而引導農民對共產黨、組織集體、互助合作的認同,并推演出互助合作的集體歸宿就是農民的幸福。探索時期(1957-1976),農民的幸福盡管在內容上延續(xù)了前一時期對物質生活條件的滿足,然而在集體歸宿方面的幸福得到了進一步強化,并越來越趨向于對物質幸福內容的替代,幸福的內容還越來越超越物質生活的基本滿足,成為戰(zhàn)天斗地、建設貢獻的精神超越,成為超越資本主義世界的美好愿望,成為社會主義集體歸宿的自豪,成為文化革命斗爭中的狂熱激情,從而成為國家政治經(jīng)濟的附庸,以致農民幸福的內容被異化,幸福的概念被偷換。改革開放時期(1977-1999),畫報的涉農報道見證了共產黨工作中心和經(jīng)濟體制的轉變,見證中國農民生活水平的日益提高,見證了中國農民的主體性在生產生活中的逐步發(fā)揮,基本還原了農民幸福生活的真實面貌,從而建構了這一時期農民幸福的主要內容和核心價值。報道中體現(xiàn)出農民幸福的個人立場、媒介立場、官方立場,宣傳農民富裕幸福的成功經(jīng)驗,積極探索富裕幸福的方法途徑,對農民追求物質富裕幸福進行了肯定和鼓動。新世紀以來(2000-2016),畫報的涉農報道對農業(yè)的發(fā)展沒有進行過多的炫耀,也沒有太多的農民富裕幸福的敘事,而對“三農”發(fā)展過程的很多問題進行了呈現(xiàn)。同時,畫報涉農報道中農民增收和現(xiàn)代農業(yè)建設的話語較為集中,城鄉(xiāng)關系、新農村建設和農村城市化發(fā)展成為新世紀畫報涉農報道的主旋律。在這些涉農報道中,展開了城鄉(xiāng)發(fā)展和農民幸福的追問,交織著農民增收的方法、途徑和追求,進行著農民幸福與不幸的綜合敘事,演繹了農民幸福的豐富內涵,表達了廣大農民對幸福的進一步追求,并通過共產黨的大政方針和具體措施,闡釋了國家存在和領導的意義。將《人民畫報》60多年來涉農報道中農民幸福的媒介話語建構納入政治經(jīng)濟文化歷史等發(fā)展軌跡中,從話語轉變的角度對農民幸福的媒介話語進行傳播政治經(jīng)濟學觀照時發(fā)現(xiàn),不同歷史時期農民幸福的敘事具有明顯的特點和轉向,而國家在不同歷史時期的政治、經(jīng)濟和意識形態(tài)等對話語建構起決定作用。過渡時期和探索時期,畫報涉農報道中農民幸福的話語鋪天蓋地,農民在物質和精神生活方面的幸福、個人和集體方面的幸福得到了全面鋪陳,同時更傾向于精神的和集體的幸福,并呈現(xiàn)為一邊倒的農民非常幸福的傾向,沒有任何農民不幸或問題的負面報道。改革開放初期,農民幸福的話語出現(xiàn)了明顯的轉向,在畫報建構的物質幸福、精神幸福和農民主體性地位之間的關系和重點呈現(xiàn)出獨具時代的特征,在幸福話語建構的媒介立場上出現(xiàn)了迥然不同。新世紀以來,盡管報道話語與改革開放以來的話語一脈相承,但在進行農民幸福的話語呈現(xiàn)時,出現(xiàn)了很多農民不幸的批評話語,呈現(xiàn)出農民幸福與不幸均衡報道的話語轉向。在這些轉向的背后,體現(xiàn)出黨報媒介話語的霸權和意志,以及國家主流意識形態(tài)的影響、控制和轉變,呈現(xiàn)出《人民畫報》作為媒介的傳播政治經(jīng)濟學的操控邏輯。也能發(fā)現(xiàn),在社會發(fā)展進程中《人民畫報》已然成為共產黨的宣傳手段,在需要解決一定的政治、經(jīng)濟、社會、文化等問題方面具有良好的社會控制效果。
[Abstract]:"People's pictorial newspaper" was published in July 1950. It is the first publication in New China to report news with pictures. Since the publication, the issue has been widely distributed and has never been interrupted. According to the statistics and the quantitative and qualitative text analysis and media discourse analysis, the narration and expression of the farmers' happiness in the report, and the construction of the media discourse on the happiness of the peasants are analyzed, and the discourse content, the discourse position and the utterance of the farmers' happiness in the agricultural reports of the pictorial report are explored, thus finding that the pictorial is in the form of the narration of the agricultural reports. The role of it was found in the construction of the state political, economic, social and cultural logic in the discourse construction of farmers' happiness. During the transition period (1949-1956), the agro related reports of the people's pictorial report affirmed the farmers' happiness, and the farmers' happiness was fully stained, the harvest scene and the farmers' living conditions changed over and over. The peasants were immersed in happiness. At the same time, the contents and attributions of farmers' happiness were actively guided, and the achievement of the peasants' happiness was the leadership of the Communist Party. It was emphasized that only by organizing can the difficulties in production and construction be overcome, so as to gain a good harvest and gain happiness, thus guiding the farmers' identification of the Communist Party, the organization and cooperation. The collective return of mutual assistance and cooperation is the happiness of the farmers. In the period of exploration (1957-1976), the happiness of the peasants was further strengthened in the content of the content of the content of the material living conditions, and more and more tended to replace the content of material happiness, and the content of happiness. More and more surpassing the basic satisfaction of material life, becoming a battle field, building a spiritual transcendence of contribution, becoming a good desire to transcend the capitalist world, becoming the pride of the socialist collective home, becoming a fanatical passion in the cultural revolution, and becoming the appendage of the state's political economy, so that the content of the farmers' happiness is alienated. The concept of happiness was replaced. During the period of reform and opening up (1977-1999), the agricultural reports of the pictorial report witnessed the transformation of the Communist Party's work center and the economic system, witnessed the growing improvement of the living standard of the Chinese peasants, witnessed the gradual exertion of the Chinese peasants' subjectivity in the production and life, and thus basically restored the real face of the happy life of the peasants, thus The main content and core value of the farmers' happiness in this period were constructed. In the report, the personal position of the farmers' happiness, the media position, the official position, the successful experience of the farmers' prosperity and happiness, the way to explore the rich happiness, and the farmers' pursuit of material prosperity and happiness were affirmed and agitated by the new century (2000-2016 The agricultural reports of the pictorial report have not too much show off for the development of agriculture, and there are not too many farmers' rich and happy narration, but many problems of the "three rural" development process have been presented. At the same time, the words of farmers' income increase and modern agricultural construction are more concentrated, urban and rural relations, new rural construction and rural cities. In the new century, the development of urbanization has become the main theme of the report of agriculture related to agriculture in the new century. In these agricultural reports, the development of urban and rural and the pursuit of farmers' happiness are carried out, the methods, ways and pursuit of farmers' income increase are interwoven with the comprehensive narration of farmers' happiness and misfortune, and the rich connotation of farmers' happiness is deducted and the peasants' happiness is expressed. Through the Communist Party's policy and specific measures, it explains the significance of the national existence and leadership. The media discourse construction of the farmers' happiness in the people's pictorial report >60 has been included in the development of political, economic and cultural history in the years of the people's pictorial report, and the media discourse of the farmers' happiness is transmitted from the angle of discourse transformation. It is found that the narration of farmers' happiness in different historical periods has obvious characteristics and turns, while the state plays a decisive role in the construction of discourse construction in different historical periods, such as politics, economy and ideology. Happiness in life, personal and collective happiness has been fully developed, and more inclined to spiritual and collective happiness, and to be a very happy tendency of one side of the peasants, without any negative reports of the misfortune or problems of the peasants. In the early period of reform and opening up, the words of the happiness of the farmers appeared in a clear shift and in the construction of the pictorial construction. The relationship and emphasis between material happiness, spiritual happiness and the status of the peasants' subjectivity present the characteristics of the unique era, which are very different in the media position of the construction of the happy discourse. Since the new century, although the discourse and the discourse of the reform and opening up have come down in one continuous line, it appears when the discourse of the farmer's happiness is presented. Many of the peasants' unfortunate criticism of the discourse showed a turn in the discourse of the happiness and misfortune of the peasants. Behind these turns, the hegemony and will of the media discourse of the party newspaper, as well as the influence of the mainstream ideology of the state, control and transformation, showed the manipulation logic of the political economy of the media of the "people's pictorial" as the medium. It can be found that in the process of social development, the people's pictorial newspaper has become the propaganda means of the Communist Party, and has a good social control effect in solving certain political, economic, social and cultural issues.
【學位授予單位】：南京師范大學
【學位級別】：博士
【學位授予年份】：2017
【分類號】：G212
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本文編號：1964593