本文選題：北京市海淀區(qū)高中生　切入點(diǎn)：體育消費(fèi)　出處：《首都體育學(xué)院》2017年碩士論文

【摘要】：經(jīng)濟(jì)的飛速發(fā)展促使體育產(chǎn)業(yè)的崛起,參與體育活動(dòng)的人們?cè)絹碓蕉?投入的時(shí)間和金錢也是成倍增長(zhǎng),對(duì)于體育活動(dòng)的相關(guān)追求,已經(jīng)成為論現(xiàn)代人的生活方式之一,高中生也包含在內(nèi)。高中生群體作為社會(huì)主義事業(yè)建設(shè)的接班人,是民族的未來,他們的體育消費(fèi)觀點(diǎn)會(huì)逐漸影響我國(guó)體育經(jīng)濟(jì)未來的發(fā)展軌道。對(duì)北京市海淀區(qū)高中生體育消費(fèi)行為的研究,不僅可以了解他們的體育消費(fèi)現(xiàn)狀,引導(dǎo)他們的體育消費(fèi)行為,同時(shí)也能為國(guó)內(nèi)其他一線城市關(guān)于此方面的研究提供理論參考。本篇論文站在前人研究成果的肩膀上,采用文獻(xiàn)資料法、問卷調(diào)查法、專家訪談法、數(shù)理統(tǒng)計(jì)法,對(duì)北京市海淀區(qū)六所高中發(fā)出了問卷調(diào)查,問卷調(diào)查對(duì)題目為《北京市海淀區(qū)高中體育消費(fèi)行為研究調(diào)查問卷》,借此調(diào)查海淀區(qū)高中生的體育消費(fèi)行為,調(diào)查結(jié)論如下:1.北京市海淀區(qū)80%以上的高中生對(duì)于與體育相關(guān)的消費(fèi)持積極態(tài)度。但他們的體育消費(fèi)水平參差不齊。體育消費(fèi)品主要是以實(shí)物為主,非實(shí)物的消費(fèi)在體育消費(fèi)中比例相對(duì)較小。2.北京市海淀區(qū)高中生進(jìn)行實(shí)物體育消費(fèi)的動(dòng)機(jī)是運(yùn)動(dòng)服裝穿著舒適;為了緩解學(xué)業(yè)壓力以及增強(qiáng)體質(zhì)是他們進(jìn)行非實(shí)物體育消費(fèi)的動(dòng)機(jī)。超過半數(shù)的被調(diào)查者通過手機(jī)APP與電腦終端的方式獲取體育產(chǎn)品信息,但在實(shí)際購(gòu)買時(shí)是以實(shí)體店消費(fèi)為主。3.65.1%的被調(diào)查者對(duì)已消費(fèi)的體育產(chǎn)品感到滿意,只有8.6%的人對(duì)已消費(fèi)的體育產(chǎn)品感到不滿意。其中不滿意的原因主要為質(zhì)量差,他們往往會(huì)選擇通過“找商店或廠家退換”這種直接方式來維護(hù)自己的權(quán)益。4.促進(jìn)北京市海淀區(qū)高中生體育消費(fèi)行為的主觀積極因素是:自身對(duì)體育運(yùn)動(dòng)感興趣,時(shí)尚的衣飾可以讓他們更自信,參加體育運(yùn)動(dòng)可以讓他們精神愉悅;影響他們體育消費(fèi)行為的主觀消極因素是:不能長(zhǎng)期堅(jiān)持運(yùn)動(dòng),身體不適或有疾病,不會(huì)某項(xiàng)體育運(yùn)動(dòng)技術(shù);促進(jìn)他們體育消費(fèi)行為的客觀積極因素是:受周圍同學(xué)的影響,體育產(chǎn)品豐富多樣,家里人支持他們的體育消費(fèi);影響他們體育消費(fèi)行為的客觀消極因素是:學(xué)習(xí)和業(yè)余生活緊張,體育消費(fèi)價(jià)格過高,學(xué)校組織、宣傳體育活動(dòng)的力度不夠。
[Abstract]:The rapid development of economy makes the sports industry rise, more and more people participate in sports activities, and the time and money invested are increasing exponentially. The related pursuit of sports activities has become one of the ways of life of modern people. High school students are also included. As successors to the socialist cause construction, the group of high school students is the future of the nation. Their point of view on sports consumption will gradually affect the future development of sports economy in China. The study on sports consumption behavior of high school students in Haidian District of Beijing can not only understand their current situation of sports consumption, but also guide their sports consumption behavior. At the same time, it can also provide a theoretical reference for other first-tier cities in China. This paper stands on the shoulder of the previous research results, adopts the methods of literature, questionnaire, expert interview, mathematical statistics, etc. A questionnaire was sent out to six senior high schools in Haidian District, Beijing. The title of the questionnaire was "the Research questionnaire of High School Sports consumption behavior in Haidian District of Beijing", so as to investigate the sports consumption behavior of high school students in Haidian District. The results are as follows: 1. More than 80% of high school students in Haidian District of Beijing have a positive attitude toward sports related consumption. However, their sports consumption level is uneven. The proportion of non-physical consumption in sports consumption is relatively small. 2. The motive of high school students in Haidian District of Beijing to spend physical sports is to wear comfortable sports clothes; In order to relieve academic stress and improve their physique, they are motivated to consume non-physical sports. More than half of the respondents obtained sports product information via mobile phone APP and computer terminal. However, in the actual purchase, 3.65.1% of the respondents were satisfied with the sports products they had consumed, while only 8.6% of the respondents were dissatisfied with the sports products they had consumed, among which the main reason for dissatisfaction was the poor quality. They often choose to protect their rights and interests directly by "looking for a shop or a factory to return" .4.The subjective positive factor to promote the sports consumption behavior of high school students in Haidian District of Beijing is: they are interested in sports. Fashion clothing can make them more confident, participation in sports can make them mentally happy, and the subjective and negative factors that affect their sports consumption behavior are: not persisting in exercise for a long time, physical discomfort or illness, The objective positive factors to promote their sports consumption behavior are: influenced by their classmates, the sports products are rich and diverse, and their family members support their sports consumption; The objective and negative factors affecting their sports consumption behavior are: the tension of study and amateur life, the high price of sports consumption, the insufficient strength of school organization and propaganda of sports activities.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G80-05

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