本文選題：商業(yè)展示空間 + 多維化�。� 參考：《廣西師范大學(xué)》2015年碩士論文

【摘要】：傳統(tǒng)平面設(shè)計(jì)主要訴諸于人的視覺感受,以平面化的二維圖像而存在,因此在商業(yè)展示空間設(shè)計(jì)中受眾接受到的是靜態(tài)化的信息。靜態(tài)化的信息使得受眾獨(dú)立于空間環(huán)境之外,加深了受眾與產(chǎn)品之間的距離感,不利于產(chǎn)品信息的推廣與商業(yè)目標(biāo)的實(shí)現(xiàn)。為了營(yíng)造更豐富的視覺空間,調(diào)動(dòng)消費(fèi)者視、聽、嗅、觸等多種感覺,激發(fā)消費(fèi)者潛在的消費(fèi)需求,傳統(tǒng)平面設(shè)計(jì)一直處在革新的前沿陣地。隨著新材料、新技術(shù)以及多種媒介的涌現(xiàn),在商業(yè)展示空間設(shè)計(jì)中傳統(tǒng)的二維平面空間正在向立體空間和虛擬空間擴(kuò)展;視覺元素從平面化、靜態(tài)化的形態(tài)逐漸向動(dòng)態(tài)化、綜合化的方向轉(zhuǎn)變；表現(xiàn)形式趨于多種媒體的綜合運(yùn)用,注重設(shè)計(jì)與視覺環(huán)境系統(tǒng)相結(jié)合。在面對(duì)消費(fèi)者多種需求的背景下,如何有效整合設(shè)計(jì)元素,形成系統(tǒng)化的設(shè)計(jì)理論,滿足消費(fèi)者需求是每一個(gè)設(shè)計(jì)師及每一件設(shè)計(jì)產(chǎn)品所要考慮的重點(diǎn)。如今,視覺傳達(dá)“多維化”的表現(xiàn)方法已經(jīng)開始逐漸運(yùn)用到每一個(gè)設(shè)計(jì)產(chǎn)品中。在商業(yè)展示的空間設(shè)計(jì)中的“多維化”主要是突出視覺的重要性,以“色”悅?cè)�、以“聲”�?dòng)人、以“味”誘人、以“情”感人,從視、聽、嗅、觸入手讓消費(fèi)者360度了解產(chǎn)品的每一個(gè)細(xì)節(jié)。為了進(jìn)一步拉近了人與物之問的距離,多維化展示空問又加入了交互設(shè)計(jì)的理念,了解“人”的需求,走入“人”的內(nèi)心世界,使人與物之間實(shí)現(xiàn)了雙向、互動(dòng)交流。這種多維化可以理解為兩種表現(xiàn)形式：一是從空間表現(xiàn)形態(tài)的多元模式來形成的多維化；二是多種媒介優(yōu)勢(shì)的整合并通過各種感官途徑產(chǎn)生的多維化。然而當(dāng)前如何在一個(gè)設(shè)計(jì)產(chǎn)品中有效運(yùn)用多維化表現(xiàn)手法,每一個(gè)設(shè)計(jì)師都有著自己不同的理解。為了更好的運(yùn)用多維化表現(xiàn)手法,本文對(duì)多維化設(shè)計(jì)的內(nèi)涵、時(shí)代背景、設(shè)計(jì)原則、設(shè)計(jì)方法、設(shè)計(jì)策略做出了論述,以期應(yīng)用到實(shí)踐中。為了讓多維化設(shè)計(jì)方法在實(shí)踐中得到運(yùn)用,筆者力圖在老班章普洱茶的專柜設(shè)計(jì)中引入多維化設(shè)計(jì),以期改變消費(fèi)者認(rèn)為的茶柜僅為賣茶的傳統(tǒng)觀念,給消費(fèi)者全新的感官體驗(yàn)。讓消費(fèi)者認(rèn)識(shí)到茶柜傳達(dá)給大家的更是一種生活理念,純樸、歸真、養(yǎng)生、傳壽是筆者在老班章普洱茶專柜設(shè)計(jì)中傳遞給消費(fèi)者的生活情趣。本文在最后章節(jié)對(duì)普洱茶專柜多維化設(shè)計(jì)給出了整體性的設(shè)計(jì)理念與思路,并且做出了概念設(shè)計(jì)圖。本文所研究的在商業(yè)展示空間中視覺的多維化設(shè)計(jì)研究,提高了感官體驗(yàn)引起了消費(fèi)者的注意力,激發(fā)的購買欲。它有著廣闊的理論研究?jī)r(jià)值和美好的實(shí)際應(yīng)用前景。
[Abstract]:Traditional graphic design mainly appeals to human visual perception and exists as two-dimensional image, so the audience receives static information in the design of commercial display space. The static information makes the audience independent from the space environment, deepens the distance between the audience and the product, and is not conducive to the promotion of the product information and the realization of the commercial goal. In order to create a richer visual space, mobilize consumers to see, hear, smell, touch and other feelings, stimulate consumer potential consumer demand, the traditional graphic design has been in the forefront of innovation. With the emergence of new materials, new technologies and various media, the traditional two-dimensional plane space in the commercial display space design is expanding to the three-dimensional space and the virtual space. The direction of integration; the form of expression tends to the comprehensive use of a variety of media, focusing on the design and visual environment system. In the face of various needs of consumers, how to effectively integrate design elements, form a systematic design theory to meet the needs of consumers is the focus of every designer and every design product. Nowadays, the expression of multidimensional visual communication has been gradually applied to every design product. In the space design of commercial display, the "multidimensional" is mainly to highlight the importance of vision, with "color" pleasing, with "sound" moving, with "taste" attractive, with "feeling" moving, from the view, listen, smell, Touch to let the consumer 360 degrees to understand every detail of the product. In order to further draw closer the distance between people and things, the multidimensional display space question adds the idea of interactive design, understands the demand of "human", steps into the inner world of "human", and realizes the two-way and interactive communication between people and things. This kind of multi-dimension can be understood as two forms of expression: one is multi-dimensional from the multi-mode of spatial expression, the other is the integration of multi-media advantages and multi-dimension through various sensory channels. However, each designer has his own understanding of how to effectively use multidimensional expression techniques in a design product. In order to make better use of multidimensional expression, this paper discusses the connotation, background, design principle, design method and design strategy of multidimensional design in order to apply it to practice. In order to make the multidimensional design method be applied in practice, the author tries hard to introduce the multidimensional design in the design of the special counter of Lao ban Zhang Pu'er tea, in order to change the traditional idea that the tea cabinet is only for the sale of tea, which is regarded by consumers as the only way to sell tea. Give consumers a new sensory experience. Let the consumer realize that the tea cabinet conveys to everybody a kind of life idea, simple, return to truth, keep in good health, spread the life is the life interest that the author passes to the consumer in the design of the old banzhang Pu'er tea counter. In the last chapter, the paper gives the whole design idea and train of thought to the multidimensional design of Pu'er tea counter, and makes the conceptual design diagram. The multidimensional design of vision in the commercial display space is studied in this paper, which improves the sensory experience and arouses the consumer's attention and desire to buy. It has broad theoretical research value and good practical application prospect.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TU247

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