本文選題：家居建材賣場 + 開發(fā)運營�。� 參考：《浙江大學》2015年碩士論文

【摘要】：文章緊扣“市場→運營商→開發(fā)商→投資商”的研究脈絡。 首先,總結(jié)當前家居建材賣場的現(xiàn)狀、發(fā)展趨勢和存在的問題。并對近十幾年的文獻進行查閱,發(fā)現(xiàn)尚未有針對出售型開發(fā)模式的家居建材地產(chǎn)開發(fā)問題的研究。于是結(jié)合相關(guān)的理論基礎和研究方法,制定研究框架。 然后,通過了解我國家居建材賣場的發(fā)展過程,總結(jié)其發(fā)生的主要變化。并對當前知名的家居建材企業(yè)進行分析,根據(jù)其不同的特點進行歸納分類,發(fā)現(xiàn)shopping mall模式是當前家居建材賣場主流的開發(fā)經(jīng)營模式。 浙江億豐家居建材城就是一個典型案例。本文通過對該項目的區(qū)位選擇、前期規(guī)劃分析、功能定位以及建筑設計進行詳細論述,并對當前該項目運營的進行投出產(chǎn)出分析,發(fā)現(xiàn)項目無法達到預期的收益,其核心的原因就是開發(fā)商采取“重開發(fā)、輕經(jīng)營”的出售型開發(fā)模式。 最后,結(jié)合多年家居建材賣場的開發(fā)運營經(jīng)驗,對該項目存在的問題進行歸納總結(jié),并進行深入的分析,總結(jié)其中的經(jīng)驗教訓,并對未來家居建材賣場開發(fā)提出一些建議。
[Abstract]:The article clings closely to the research context of "market operators, developers and investors".First of all, summarize the current situation, development trend and existing problems of domestic building materials stores.In the last ten years of literature review, it is found that there has not been any research on the development of domestic building materials and real estate based on the model of sale.Therefore, combined with the relevant theoretical basis and research methods, to develop a research framework.Then, through understanding the development process of domestic building materials stores, summarize its main changes.Based on the analysis of the current well-known household building materials enterprises, according to their different characteristics, it is found that shopping mall mode is the mainstream of the current household building materials market development and management mode.Zhejiang Yifeng home building materials city is a typical case.In this paper, the location selection, pre-planning analysis, function orientation and architectural design of the project are discussed in detail, and the output analysis of the current project operation shows that the project can not achieve the expected benefits.Its core reason is the developer adopts the "heavy development, the light management" the sale type development pattern.Finally, combined with many years of experience in the development and operation of home building materials stores, the problems existing in the project are summarized, and in-depth analysis is carried out, the experience and lessons are summarized, and some suggestions for the future development of home building materials stores are put forward.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F271;TU247

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