【摘要】：信息時代的到來,讓我們時刻處在信息的的環(huán)繞之中�！秳�(chuàng)新者與企業(yè)革命》一書中說,創(chuàng)新是信息時代伴隨的必然產(chǎn)物,創(chuàng)新不在于信息的獲取、信息的貯存,而在于利用新的信息去做新的事情。網(wǎng)絡讓信息傳播的更為迅速和廣泛,創(chuàng)新模式也在其中發(fā)生著變化——從封閉式創(chuàng)新到開放式創(chuàng)新。許多大企業(yè)已然是開放式創(chuàng)新的實踐者,但是一些初創(chuàng)企業(yè),甚至是創(chuàng)業(yè)團隊和個人卻沒有能力去采用開放式創(chuàng)新的模式。此時,人們發(fā)現(xiàn)眾籌有多重功能,除卻基本的籌集資金外,還在獲取產(chǎn)品和市場信息、用戶創(chuàng)新等方面有重要作用。眾籌的過程似乎正契合了開放式創(chuàng)新的特點,這使得眾籌成為創(chuàng)意產(chǎn)業(yè)首選的籌資模式,也因此鼓勵了很多創(chuàng)新創(chuàng)意產(chǎn)品的出現(xiàn),帶動了創(chuàng)新創(chuàng)意產(chǎn)業(yè)的發(fā)展。許多眾籌網(wǎng)站紛紛成立。本文主要研究基于眾籌網(wǎng)站的開放式創(chuàng)新激勵機制。通過分析眾籌參與者:項目發(fā)起人、項目支持者、眾籌網(wǎng)站這三者的動機、和開放式創(chuàng)新的關系以及目前眾籌三方存在的問題設置基于眾籌網(wǎng)站的開放式創(chuàng)新激勵機制。首先通過文獻分析指出眾籌三方的參與動機,指出項目發(fā)起人動機主要是獲得資金、產(chǎn)品創(chuàng)新以及市場信息;項目支持者動機有獲取產(chǎn)品和榮譽,滿足興趣和提升能力;眾籌網(wǎng)站的動機主要是外部引導和盈利需求。這三者的動機使得他們有一個共同的目標,就是都希望眾籌項目能夠獲得成功。其次收集眾籌項目有關數(shù)據(jù),通過統(tǒng)計分析方法,運用spss18.0軟件分析發(fā)起人、支持者開放式創(chuàng)新與項目成功之間的關系,表明發(fā)起人和支持者開放式創(chuàng)新對項目成功有顯著的積極影響。再次,分析眾籌三方目前存在的問題。項目發(fā)起人開放式創(chuàng)新意識和創(chuàng)新動力不足導致眾籌項目缺乏創(chuàng)新性,難以吸引支持者;項目支持者人數(shù)較少,缺乏創(chuàng)新分享動力;而眾籌網(wǎng)站也存在自身機制不完善等內部問題以及創(chuàng)新環(huán)境不足和國家政策法規(guī)不完善等外部問題。最后,通過上述分析,來設置眾籌網(wǎng)站的激勵機制。通過籌資、信息、市場激勵手段來激勵項目發(fā)起人發(fā)布更多的創(chuàng)新項目;通過物質,參與,特權激勵手段來提高項目支持者的投資和創(chuàng)新;通過網(wǎng)站內部激勵以及外部的政策和市場激勵手段提高眾籌網(wǎng)站的競爭力。為中小企業(yè)、創(chuàng)業(yè)團隊和個人提供一個集融資和創(chuàng)新的平臺,從而推動眾籌和各行業(yè)的深度合作,推動大眾創(chuàng)新、萬眾創(chuàng)業(yè)。
[Abstract]:The arrival of the information age, let us always in the surroundings of information. < Innovation and Enterprise Revolution > said in the book, innovation is the inevitable outcome of the information age, innovation does not lie in the acquisition of information, information storage, but in the use of new information to do new things. Many large enterprises are already practitioners of open innovation, but some start-ups, even entrepreneurial teams and individuals are unable to adopt the open innovation model. At this point, people find that crowdsourcing has multiple functions, in addition to basic fundraising. The crowdsourcing process seems to fit the characteristics of open innovation, which makes crowdsourcing the preferred mode of financing for creative industries. It also encourages the emergence of many innovative products and promotes the development of creative industries. This paper mainly studies the incentive mechanism of open innovation based on crowdsourcing websites. Through the analysis of the motivation of crowdsourcing participants: project sponsors, project supporters, crowdsourcing websites, the relationship between open innovation and crowdsourcing websites, and the existing problems of crowdsourcing websites, we set up an open innovation incentive mechanism based on crowdsourcing websites. Through literature analysis, it is pointed out that the motivation of the three parties involved in crowdsourcing is mainly to obtain funds, product innovation and market information; the motivation of project supporters is to obtain products and honors, satisfy interests and enhance ability; and the motivation of crowdsourcing websites is mainly external guidance and profit demand. Secondly, collect the relevant data of crowdsourcing projects, analyze the relationship between the sponsors and the success of the project by using SPSS 18.0 software, and show that the sponsors and supporters of open innovation have a significant positive impact on the success of the project. Thirdly, the paper analyzes the existing problems of the three parties of crowdsourcing. The lack of open innovation consciousness and innovation motivation of the project sponsors leads to the lack of innovation of crowdsourcing projects, which makes it difficult to attract supporters; the number of project supporters is small, and the lack of innovation and sharing motivation; and crowdsourcing websites also have internal problems such as imperfect mechanism and lack of innovation environment. Finally, through the above analysis, set up the incentive mechanism of crowdsourcing website. Through financing, information, market incentives to encourage project sponsors to publish more innovative projects; through material, participation, privileged incentives to improve the investment and innovation of project supporters; through the internal website. Incentives and external policies and market incentives enhance the competitiveness of crowdsourcing websites. Provide a platform for small and medium-sized enterprises, entrepreneurial teams and individuals to collect financing and innovation, thus promoting deep cooperation between crowdsourcing and various industries, promoting public innovation and entrepreneurship.
【學位授予單位】：南昌航空大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F832.4

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