發(fā)布時間：2018-04-20 03:18

  本文選題：郵儲銀行Y分行 + 個人理財業(yè)務(wù)��； 參考：《長安大學(xué)》2017年碩士論文

【摘要】：隨著我國經(jīng)濟(jì)社會的不斷發(fā)展,人們的投資積極性不斷提升,對商業(yè)銀行的金融理財提出了更高的要求。我國金融市場的發(fā)展使得商業(yè)銀行之間的競爭不斷加劇,各銀行紛紛開始在個人理財業(yè)務(wù)方面展開激烈的競爭。郵儲銀行Y分行近些年來在個人理財業(yè)務(wù)方面不斷加大投入,搶占市場先機(jī)以獲得高額收益,這也是當(dāng)前我國大多商業(yè)銀行普遍采取的主要發(fā)展戰(zhàn)略之一。本文通過文獻(xiàn)研究法、定性分析法、調(diào)查分析法等,對商業(yè)銀行個人理財業(yè)務(wù)相關(guān)理論進(jìn)行分析和研究,并對郵儲銀行Y分行個人理財業(yè)務(wù)的發(fā)展現(xiàn)狀及存在的問題進(jìn)行多方面的分析,指出其存在的各項缺陷。并結(jié)合當(dāng)前我國金融市場的發(fā)展環(huán)境,從郵儲銀行Y分行個人理財業(yè)務(wù)發(fā)展的現(xiàn)狀出發(fā),從風(fēng)險防范、客戶管理維護(hù)管理、理財產(chǎn)品及服務(wù)、市場營銷等多個角度出發(fā),提出相應(yīng)的改進(jìn)和優(yōu)化對策,以期全面促進(jìn)郵儲銀行Y分行個人理財業(yè)務(wù)的發(fā)展,使其能夠在激烈的市場競爭中保持競爭優(yōu)勢。最后,本文從文化品牌、組織、制度、資源等方面提出相應(yīng)的保障性措施,以保證郵儲銀行Y分行個人理財業(yè)務(wù)發(fā)展策略的順利實施。
[Abstract]:With the development of our country's economy and society, people's enthusiasm for investment has been improved constantly, which puts forward higher requirements for the financial management of commercial banks. With the development of financial market in China, the competition between commercial banks is becoming more and more serious. In recent years, Y branch of Postal savings Bank has been increasing investment in personal finance business, preempting the market to obtain high profits, which is one of the main development strategies that most commercial banks in our country generally adopt at present. Through literature research, qualitative analysis, investigation and analysis, this paper analyzes and studies the relevant theories of personal finance business of commercial banks. This paper also analyzes the present situation and problems of personal finance business in Y branch of Postal savings Bank, and points out its defects. Combined with the current development environment of the financial market in our country, from the current situation of personal finance business development of Postal savings Bank Y Branch, and from the risk prevention, customer management and maintenance management, financial products and services, marketing and other perspectives, The corresponding improvement and optimization countermeasures are put forward in order to promote the development of personal finance business of Postal savings Bank Y Branch in an all-round way so that it can keep competitive advantage in the fierce market competition. Finally, this paper puts forward the corresponding safeguard measures from the aspects of cultural brand, organization, system, resources and so on, in order to ensure the smooth implementation of personal finance business development strategy of Y branch of Postal savings Bank.
【學(xué)位授予單位】：長安大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F832.2

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本文編號：1776004