在現(xiàn)代,環(huán)保意識成為全世界的主要關(guān)注點,這導致消費者對環(huán)保產(chǎn)品或綠色產(chǎn)品的需求。消費者現(xiàn)在已經(jīng)意識到他們的購買行為會對生態(tài)系統(tǒng)產(chǎn)生影響。因此,他們開始更喜歡環(huán)保產(chǎn)品,因此對環(huán)境可持續(xù)產(chǎn)品的需求增加。本研究的目的是評估消費者購買行為對綠色物流實施的影響,以INYANGE industries ltd為例。在基加利-盧旺達。用于建立綠色產(chǎn)品偏好,消費者購買行為,環(huán)境保護活動和綠色物流實施之間關(guān)系的理論模型,用于評估消費者購買行為對位于基加利的INYANGE industries ltd實施綠色物流的影響-Rwanda。通過文獻回顧和調(diào)查結(jié)果,回答了研究問題。得出的結(jié)果表明,從消費者的理解和綠色實踐中,對綠色實踐的理解和實施水平較高,也是一般的研究領域。使用Amos軟件進行結(jié)構(gòu)方程建模（SEM）方法以測試研究假設。結(jié)果表明,綠色產(chǎn)品偏好與消費者購買行為的關(guān)系具有正向意義,消費者購買行為完全影響著綠色物流的實施。此外,消費者購買行為與環(huán)境保護活動之間的關(guān)系具有積極意義。此外,環(huán)�；顒优c綠色物流實施的關(guān)系也遭到了拒絕�？傊�,消費者購買行為對INYANGE industries ltd的綠色物流實... 

【文章來源】：北京交通大學北京市 211工程院校 教育部直屬院校

【文章頁數(shù)】：80 頁

【學位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENT
摘要
ABSTRACT
PREFACE
LIST OF ABBREVIATIONS
1. INTRODUCTION
    1.1. INTRODUCTION
    1.2. RESEARCH BACKGROUND AND SIGNIFICANCE
        1.2.1. Background
        1.2.2. Significance of the study
    1.3. TARGET PROBLEMS AND OBJECTIVES
        1.3.1. Target problems
        1.3.2. Objectives of the study
2. LITERATURE REVIEW
    2.1. LOGISTICS MANAGEMENT
        2.1.1. Logistics management
        2.1.2. Green Logistics management
        2.1.3. Green logistics practices
    2.2. GREEN LOGISTICS DEVELOPMENT
        2.2.1. Structure of green logistics
        2.2.2. The drivers of green logistics
        2.2.3. Green Logistics instruments and Principles
    2.3. CONSUMER PURCHASING BEHAVIOR AND GREEN LOGISTICS MANAGEMENT
        2.3.1. Consumer purchasing behavior
        2.3.2. Consumer purchasing behavior with green logistics management
3. RESEARCH METHODOLOGY
    3.1. HYPOTHESIS AND THEORETICAL MODEL
    3.2. RESEARCH DESIGN
        3.2.1. The Survey Method
        3.2.2. Questionnaire Design
        3.2.3. Sample Size and Data Collection
        3.2.4. Data analysis
    3.3. Impact of consumer purchasing behavior on implementation of green logistics literature
4. EMPIRICAL STUDY
    4.1. DATA DESCRIPTION
        4.1.1. Respondent Profile
        4.1.2. Consumer's knowledge level about green product preference
        4.1.3. The knowledge level of green logistics according to the consumer purchasingbehavior's factors
        4.1.4. Level of knowledge on Environmental conservation activity
    4.2. ANALYSIS RESULTS
        4.2.1. Exploratory Foctor Analysis
        4.2.2. Reliability Test
        4.2.3. Confirmatory Factor Analysis
        4.2.4. Construct Reliability and Validity Testing
        4.2.5. Hypothesis testing
    4.3. FURTHER ANALYSIS FOR CURRENT STATUS OF INYANGE INDUSTRY
        4.3.1. Understanding of green logistics implementation
        4.3.2. Green logistics practices in Inyange industries ltd
        4.3.3. Environmental management pressure
        4.3.4. Advantages of implementing green logistics
        4.3.5. Obstacles to implement green logistics successfully
        4.3.6. Willingness of consumers towards green logistics implementation in Inyange
5. DISCUSSION AND CONCLUSION
    5.1. DISCUSSION AND CONCLUSION
    5.2. RECOMMENDATION
REFERENCE
APPENDIX A
    1.1. QUESTIONNAIRES FOR CONSUMERS OF INYANGE PRODUCT
    1.2. QUESTIONNAIRE FOR INYANGE INDUSTRIES LTD
AUTHOR PROFILE AND RESEARCH ACHIEVEMENTS OBTAINED DURING THE STUDY FOR A MASTER'SDEGREE
DATASET FOR THE MASTER'S THESIS



本文編號：2905682