發(fā)布時(shí)間：2018-05-28 14:33

  本文選題：商務(wù)智能 + 價(jià)值鏈��； 參考：《大連海事大學(xué)》2015年碩士論文

【摘要】：面對(duì)買方市場(chǎng)的激烈競(jìng)爭(zhēng),為了能使客戶滿意,傳統(tǒng)制造企業(yè)不得不轉(zhuǎn)向服務(wù)化。同時(shí),企業(yè)管理者在戰(zhàn)略層面上分析企業(yè)各個(gè)生產(chǎn)經(jīng)營(yíng)活動(dòng)創(chuàng)造的價(jià)值,試圖通過價(jià)值鏈,確定企業(yè)的競(jìng)爭(zhēng)地位。比如,在成本領(lǐng)先的公司戰(zhàn)略中,要獲得成本優(yōu)勢(shì),公司價(jià)值鏈上的積累成本必須低于競(jìng)爭(zhēng)對(duì)手。又如,在差異化戰(zhàn)略中,如果在價(jià)值鏈的營(yíng)銷和銷售環(huán)節(jié),能夠廣泛授權(quán)顧客憑信用購(gòu)買產(chǎn)品,就很有可能取得獨(dú)特性,在無形中提高顧客滿意度,形成企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)。而商務(wù)智能技術(shù)則能夠通過對(duì)數(shù)據(jù)的收集、處理、分析、管理和存儲(chǔ),最終轉(zhuǎn)換成信息呈現(xiàn)給管理者,盡早獲取企業(yè)競(jìng)爭(zhēng)對(duì)手尚未掌握的市場(chǎng)中潛在的知識(shí)和規(guī)律,提供有力的依據(jù),以輔助決策,提前做出戰(zhàn)略部署。本文采用規(guī)范的研究方法,對(duì)基于商務(wù)智能技術(shù)的輸出物流績(jī)效分析系統(tǒng)進(jìn)行深入研究。首先從技術(shù)理論出發(fā),分別對(duì)商務(wù)智能、價(jià)值鏈分析法進(jìn)行闡述,并回顧了國(guó)內(nèi)外在這方面的研究現(xiàn)狀。隨后,簡(jiǎn)述了傳統(tǒng)制造業(yè)和制造業(yè)服務(wù)化的基本涵義。接著,以M制造企業(yè)為例,在價(jià)值鏈分析的基礎(chǔ)上界定了“輸出物流”這項(xiàng)增值活動(dòng)。然后,重點(diǎn)通過輸出物流的業(yè)務(wù)規(guī)則、邏輯模型和物理數(shù)據(jù)以及OLAP多維報(bào)表三個(gè)方面設(shè)計(jì)并搭建基于商務(wù)智能技術(shù)的輸出物流績(jī)效分析系統(tǒng)。最后,結(jié)合M制造企業(yè)的相關(guān)數(shù)據(jù),對(duì)企業(yè)的輸出物流經(jīng)營(yíng)活動(dòng)展開實(shí)例研究,并且提出輸出物流績(jī)效考核系統(tǒng)的優(yōu)化方案。本文真實(shí)地還原了商務(wù)智能技術(shù)在M制造企業(yè)輸出物流中的具體應(yīng)用情況和成功經(jīng)驗(yàn),并且有效地解決了研究過程中發(fā)現(xiàn)的問題。
[Abstract]:In the face of fierce competition in buyer's market, traditional manufacturing enterprises have to turn to service in order to satisfy customers. At the same time, the managers of enterprises analyze the value created by each production and management activity on the strategic level, and try to determine the competitive position of enterprises through the value chain. For example, in a cost-leading company strategy, to gain cost advantage, the accumulated cost in the value chain must be lower than that of the competitors. For example, in the strategy of differentiation, if in the marketing and sales links of the value chain, customers can be authorized to purchase products by credit, it is very possible to obtain uniqueness, improve customer satisfaction and form competitive advantage. The business intelligence technology can collect, process, analyze, manage and store the data, and finally convert the information to the manager, and obtain the potential knowledge and law in the market that the enterprise competitors have not mastered as soon as possible. Provide a strong basis for decision-making and strategic planning ahead of time. In this paper, the performance analysis system of export logistics based on business intelligence technology is studied. First of all, from the theory of technology, the business intelligence and value chain analysis are expounded, and the research status at home and abroad is reviewed. Then, the basic meaning of traditional manufacturing and manufacturing service is briefly introduced. Then, taking M manufacturing enterprise as an example, the value added activity of export logistics is defined on the basis of value chain analysis. Then, the performance analysis system of output logistics based on business intelligence technology is designed and built through three aspects: business rules, logic model, physical data and OLAP multidimensional report. Finally, based on the relevant data of M manufacturing enterprises, the paper carries out a case study on the export logistics management activities of the enterprises, and puts forward the optimization scheme of the performance evaluation system of the export logistics. This paper restores the concrete application and successful experience of business intelligence technology in export logistics of M manufacturing enterprises, and effectively solves the problems found in the research process.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F425;F252

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本文編號(hào)：1947089