本文關(guān)鍵詞： 區(qū)域市場(chǎng) 消費(fèi)行為 經(jīng)銷商網(wǎng)絡(luò)布局 發(fā)展?jié)摿χ笖?shù)　出處：《北京化工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：乘用車雖然已經(jīng)成為很多家庭的生活必需品,乘用車的銷售市場(chǎng)發(fā)展也比較穩(wěn)定,但是對(duì)于各個(gè)地區(qū)的區(qū)域乘用車銷售的實(shí)際情況卻很難把握,這勢(shì)必影響企業(yè)和經(jīng)銷商對(duì)于擴(kuò)大再生產(chǎn)以及網(wǎng)絡(luò)布局的準(zhǔn)確把握,只有掌握住各個(gè)區(qū)域的發(fā)展態(tài)勢(shì),才能更好地進(jìn)行決策。本文從區(qū)域乘用車產(chǎn)業(yè)環(huán)境研究、區(qū)域乘用車市場(chǎng)發(fā)展研究、區(qū)域乘用車消費(fèi)行為及消費(fèi)趨勢(shì)、區(qū)域乘用車市場(chǎng)經(jīng)銷商網(wǎng)絡(luò)布局、區(qū)域乘用車市場(chǎng)發(fā)展?jié)摿χ笖?shù)等五個(gè)反映區(qū)域乘用車市場(chǎng)的關(guān)鍵因素著手,建立區(qū)域乘用車市場(chǎng)研究體系。同時(shí),以中國(guó)乘用車第一大省山東省作為實(shí)證研究對(duì)象,分析山東省五個(gè)關(guān)鍵的區(qū)域因素,得出了山東省乘用車市場(chǎng)產(chǎn)業(yè)環(huán)境、市場(chǎng)現(xiàn)狀、消費(fèi)行為、經(jīng)銷商網(wǎng)絡(luò)布局以及發(fā)展?jié)摿χ笖?shù)等特征。本文通過構(gòu)建區(qū)域乘用車市場(chǎng)發(fā)展?jié)摿υu(píng)價(jià)模型,在現(xiàn)有的數(shù)據(jù)基礎(chǔ)上更加準(zhǔn)確地把握市場(chǎng)發(fā)展態(tài)勢(shì),為企業(yè)決策與乘用車經(jīng)銷商網(wǎng)絡(luò)布局提供決策支持。
[Abstract]:Although passenger cars have become the daily necessities of many families and the sales market of passenger cars is relatively stable, it is difficult to grasp the actual situation of regional passenger car sales in various regions. This is bound to affect the enterprises and dealers to expand reproduction and network layout of the accurate grasp, only grasp the development of each region, in order to better carry out decision-making. This paper from the regional passenger car industry environment research, Regional passenger vehicle market development, regional passenger vehicle consumption behavior and consumption trend, regional passenger car market dealer network layout, regional passenger car market development potential index, five key factors reflecting the regional passenger vehicle market. At the same time, taking Shandong Province, the largest province of China, as the empirical research object, the paper analyzes five key regional factors of Shandong Province, and obtains the industrial environment and market situation of Shandong passenger car market. Consumption behavior, dealer network layout and development potential index, etc. Based on the existing data, this paper constructs the evaluation model of regional passenger car market development potential, and grasps the market development situation more accurately. Provide decision support for enterprise decision and passenger car dealer network layout.
【學(xué)位授予單位】：北京化工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471;F224

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本文編號(hào)：1541251