發(fā)布時(shí)間：2018-01-15 00:23

  本文關(guān)鍵詞：申通快遞競爭戰(zhàn)略研究　出處：《新疆大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 申通快遞 競爭戰(zhàn)略 差異化

【摘要】：改革開放以來,我國經(jīng)濟(jì)得到了飛速發(fā)展,快遞行業(yè)也迅速發(fā)展起來,成為了名副其實(shí)的朝陽產(chǎn)業(yè)。目前,我國快遞市場已經(jīng)形成了國有、民營和外資快遞三大主要競爭格局,其中民營快遞企業(yè)的市場份額和業(yè)務(wù)收入每年都會(huì)有很大的增長,發(fā)展勢頭良好。但是隨著電子商務(wù)的發(fā)展和我國國際貿(mào)易往來活動(dòng)的日益頻繁,消費(fèi)者對快遞服務(wù)的需求逐漸變得多樣化,快遞行業(yè)競爭局勢越來越嚴(yán)重,尤其是民營快遞企業(yè)面臨的壓力會(huì)更大。本文選擇具有代表性的民營快遞企業(yè)申通作為研究對象,首先運(yùn)用PEST工具和五力模型分析申通的宏觀環(huán)境和行業(yè)環(huán)境,找出該企業(yè)面臨的機(jī)會(huì)和威脅并建立外部因素評(píng)價(jià)矩陣(EFE)。然后對申通的內(nèi)部環(huán)境進(jìn)行分析,歸納總結(jié)出公司的內(nèi)部優(yōu)勢和劣勢并建立內(nèi)部因素評(píng)價(jià)矩陣(IFE)。在以上分析研究基礎(chǔ)上,運(yùn)用SWOT矩陣分析得出申通快遞的六種備選戰(zhàn)略,并運(yùn)用QSPM矩陣計(jì)算出各個(gè)備選戰(zhàn)略的總吸引力評(píng)分,發(fā)現(xiàn)差異化競爭戰(zhàn)略的總吸引力評(píng)分最高為6.284分,相比其他備選戰(zhàn)略,其吸引力更大,因此申通應(yīng)選擇差異化競爭戰(zhàn)略。最后提出該戰(zhàn)略指導(dǎo)下的具體策略和戰(zhàn)略實(shí)施的保障措施。
[Abstract]:Since the reform and opening up, China's economy has been the rapid development of express industry has developed rapidly and become worthy of the name of the sunrise industry. At present, China's express delivery market has formed a state-owned, private and foreign express three major competition, the private express enterprise's market share and revenue every year there will be a great growth and the good momentum of development. But with the development of electronic commerce and China's international trade activities have become increasingly frequent, the consumer demand for express services gradually become diversified, the express industry competition situation more and more serious, especially in the face of private express delivery enterprises will be greater pressure. This paper select the representative of private express delivery companies as sto the object of study, the first use of PEST tools and five forces model to analyze the macro environment and industry environment of Shen Tong, find out the opportunities and threats facing the enterprise and build Vertical external factor evaluation matrix (EFE). Then the application through the analysis of internal environment, summarizes the advantages and disadvantages of company and establish the internal factor evaluation matrix (IFE). Based on the above analysis and study, six by using the SWOT matrix analysis of STO's alternative strategy, and calculate the total attractiveness of alternatives each strategy score by using the QSPM matrix, it was found that the total attractiveness of differentiated competitive strategy the highest score is 6.284 points, compared to other alternative strategies, the more attractive, so sto should choose differentiation competitive strategy. Finally puts forward the specific strategies and measures to carry out the strategy under the guidance of strategic.

【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F259.23;F271

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本文編號(hào)：1425986