當今社會中,無處不在的數(shù)字網(wǎng)絡和計算設備促使人與人之間的溝通發(fā)生了重大的變化(Barry&Fulmer,2004)。相比于面對面交流,電腦為中介的溝通方式(computer-mediated communication)具有更多的優(yōu)勢。人們可以根據(jù)自身需求,定制性地使用電腦或手機上各式各樣的電子應用軟件,使之適應自己的需求,并利用先進技術來促進溝通并尋求相互影響(Barry&Fulmer,2004)。比如,用戶可以主動在自己感興趣的網(wǎng)站上設置或記錄自己的偏好,隨后用戶每次打開該網(wǎng)站時,網(wǎng)站都會優(yōu)先呈現(xiàn)用戶最可能感興趣的內(nèi)容。隨著時代的發(fā)展,電腦為中介的溝通已經(jīng)被移動端的溝通媒體所取代。種類繁多的電子應用軟件(通常被簡稱為“apps”)猶如雨后春筍般涌現(xiàn)。在不同情境下,它們以不同的方式改變著人們的溝通行為。在多種溝通型媒體中,智能手機上的移動即時通訊軟件被大眾廣為接受,并成為人與人之間交流的主要渠道。值得一提的是,移動即時通訊軟件(MIM)已從第一代移動即時通訊(FMIM)發(fā)展到了第二代移動即時通訊(SMIM)。FMIM典型代表是短信服務(SMS),它僅僅支持各類符號意義...

【文章頁數(shù)】：121 頁

【學位級別】：博士

【文章目錄】：
摘要 Abstract Chapter 1. Introduction
1.1 Research Background
1.2 Research Scope
    1.2.1 Smartphones and its Apps
    1.2.2 IM, MIM and SMIM
    1.2.3 SMIM: WeChat as an Example
1.3 Research Gaps
1.4 Research Questions
1.5 Expected Contributions
1.6 Structure of the Dissertation Chapter 2. Literature Review and Theoretical Background
2.1 Adoption, Post-Adoption, and Continuance Intention
    2.1.1 Adoption and Post-Adoption
    2.1.2 IS Continuance
    2.1.3 Prior Research on IS adoption and Continuance
2.2 Expectation-Confirmation Theory as Theoretical Apparatus
    2.2.1 Basic Information, Development and Application of ECT
    2.2.2 Reasons for Choosing ECT
2.3 Intrinsic Relational Factor: Tie Strength
    2.3.1 Strong Ties and Weak Ties
    2.3.2 Development and Application of Tie Strength
    2.3.3 Distinguishing Tie Strength from other Concepts
    2.3.4 Reasons for Choosing Tie Strength
2.4 Extrinsic Social Influence: Perceived Critical Mass
    2.4.1 Extrinsic Social Influence
    2.4.2 Reasons for Choosing Perceived Critical Mass
2.5 Summary Chapter 3. Research Model and Hypotheses
3.1 An ECT Perspective of SMIM Services Continuance
    3.1.1 Satisfaction and Continuance Intention
    3.1.2 Confirmation of Values and Satisfaction
3.2 Moderating Effect of Tie Strength
    3.2.1 Tie Strength and its Effect
    3.2.2 Tie Strength and its Contributory Antecedents
3.3 Perceived Critical Mass
3.4 Controlled Effects Chapter 4. Research Methodology
4.1 Research Design
4.2 Scale Development
4.3 Data Collection
    4.3.1 Survey Instrument
    4.3.2 Pilot Study
    4.3.3 Main Survey Chapter 5. Data Analysis and Results
5.1 Measurement Model
    5.1.1 Reliability and Convergent Validity
    5.1.2 Discriminant Validity
    5.1.3 Common Method Bias (CMB)
    5.1.4 Multicollinearity
5.2 Structural Model
    5.2.1 Test of the Research Model
    5.2.2 The Moderating Effect of Tie Strength Chapter 6. Discussions and Conclusions
6.1 Findings
6.2 Theoretical Implications
6.3 Practical Implications
6.4 Limitations and Future Research
6.5 Conclusions References Acknowledgement 在讀期間發(fā)表的學術論文與取得的成果



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