【摘要】：廣告是我們生活中隨處可見的,面對(duì)消費(fèi)者的選擇和廣告市場(chǎng)的激烈競(jìng)爭(zhēng),創(chuàng)意在廣告制作中顯得至關(guān)重要,而創(chuàng)意廣告語言則是廣告的靈魂和生活,直接決定著廣告的成敗。
[Abstract]:Advertising is everywhere in our life. Facing the choice of consumers and the fierce competition of advertising market, creativity appears to be very important in advertising production, and creative advertising language is the soul and life of advertising, which directly determines the success or failure of advertising.
【作者單位】： 保山學(xué)院人文學(xué)院;
【分類號(hào)】：H136;F713.8
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本文編號(hào)：2459285