“HBS”O(jiān)2O電商平臺競爭戰(zhàn)略研究
發(fā)布時間：2018-10-31 13:03
【摘要】：隨著電子商務的飛速發(fā)展,O2O商務模式逐漸出現在人們的生活中。在中國的電子商務發(fā)展史中,越來越多的實業(yè)公司向電商平臺轉型,而O2O這種連接線上和線下的方式正適合這些公司的轉型。目前市場上的O2O模式的網絡平臺主要有以下幾個類型：分類信息網站、地方生活服務社區(qū)論壇、團購網站、點評類網站。X集團通過對市場的調查研究,預備推出本地生活服務O2O平臺"HBS", "HBS"本地化電商平臺是一個集聚各行各業(yè)的大型服務聚合平臺,它不僅發(fā)布各類信息而且還提供相應的服務,整個線上線下達到閉環(huán),旨在解放現代人們的雙手：人們以互聯(lián)網設備、移動終端為窗口,通過好幫手平臺搜索到自己需要的服務類目,在線下進行用戶體驗和消費。“HBS”以此為契機,進軍繼電子商務后的又一個萬億級別的市場。此篇文章旨在通過的“HBS”本地生活服務平臺進行環(huán)境分析、競爭模型分析后,找出最合適的平臺競爭戰(zhàn)略,讓此O2O平臺能夠站穩(wěn)市場、快速盈利。為研究好幫手電商平臺的競爭戰(zhàn)略,本文從MBA學科中的競爭理論,戰(zhàn)略管理理論、平臺理論出發(fā),通過對好幫手電商平臺的內外部環(huán)境和行業(yè)競爭態(tài)勢SWOT分析,提煉總結出合適的競爭戰(zhàn)略,提出相應的對策。
[Abstract]:With the rapid development of e-commerce, O 2 O business model appears gradually in people's life. In the history of e-commerce in China, more and more industrial companies are transforming to e-commerce platform, and O2O is suitable for the transformation of these companies both online and offline. At present, the O2O network platform in the market is mainly of the following types: classified information website, local life service community forum, group purchase website, comment website. The "HBS" localization e-commerce platform is a large-scale service aggregation platform that gathers all kinds of industries. It not only publishes all kinds of information but also provides corresponding services. The whole online and offline loop is designed to liberate modern people's hands: people use Internet devices, mobile terminals as windows, and search through good helper platforms for the services they need. Off-line user experience and consumption. "HBS" as an opportunity to enter the e-commerce market after another trillion-level market. The purpose of this article is to analyze the environment of the "HBS" local living service platform. After analyzing the competition model, we can find out the most suitable platform competition strategy, so that the O2O platform can stand firm market and make quick profit. In order to study the competitive strategy of the assistant e-commerce platform, this paper starts from the competition theory, the strategic management theory, the platform theory in the MBA discipline, and analyzes the internal and external environment of the good helper e-commerce platform and the competition situation of the industry SWOT. Summarize the appropriate competitive strategy and put forward the corresponding countermeasures.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6
本文編號：2302288
[Abstract]:With the rapid development of e-commerce, O 2 O business model appears gradually in people's life. In the history of e-commerce in China, more and more industrial companies are transforming to e-commerce platform, and O2O is suitable for the transformation of these companies both online and offline. At present, the O2O network platform in the market is mainly of the following types: classified information website, local life service community forum, group purchase website, comment website. The "HBS" localization e-commerce platform is a large-scale service aggregation platform that gathers all kinds of industries. It not only publishes all kinds of information but also provides corresponding services. The whole online and offline loop is designed to liberate modern people's hands: people use Internet devices, mobile terminals as windows, and search through good helper platforms for the services they need. Off-line user experience and consumption. "HBS" as an opportunity to enter the e-commerce market after another trillion-level market. The purpose of this article is to analyze the environment of the "HBS" local living service platform. After analyzing the competition model, we can find out the most suitable platform competition strategy, so that the O2O platform can stand firm market and make quick profit. In order to study the competitive strategy of the assistant e-commerce platform, this paper starts from the competition theory, the strategic management theory, the platform theory in the MBA discipline, and analyzes the internal and external environment of the good helper e-commerce platform and the competition situation of the industry SWOT. Summarize the appropriate competitive strategy and put forward the corresponding countermeasures.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6
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