【摘要】：20世紀(jì)80年代以來(lái),由于我國(guó)經(jīng)濟(jì)的快速發(fā)展和世界范圍內(nèi)經(jīng)濟(jì)全球化趨勢(shì)的擴(kuò)大,西方的消費(fèi)主義思潮在我國(guó)逐漸傳播開(kāi)來(lái),并且滲透到我國(guó)社會(huì)的各個(gè)層面,對(duì)我國(guó)居民的消費(fèi)觀和消費(fèi)行為產(chǎn)生了一定影響,使其在許多方面表現(xiàn)出與西方消費(fèi)社會(huì)極大的相似性。本文以改革開(kāi)放后我國(guó)居民消費(fèi)觀的歷史變革為背景,以消費(fèi)主義為切入點(diǎn),研究我國(guó)居民的消費(fèi)觀的發(fā)展變化。 隨著改革開(kāi)放的深入發(fā)展,消費(fèi)在我國(guó)社會(huì)經(jīng)濟(jì)和文化生活中的重要作用逐漸顯現(xiàn),我國(guó)學(xué)者也越來(lái)越重視對(duì)消費(fèi)觀的研究。本文以馬克思主義立場(chǎng)、觀點(diǎn)和方法為基礎(chǔ),研究消費(fèi)主義影響下我國(guó)居民的消費(fèi)觀,要解決的問(wèn)題主要有兩個(gè)：一是研究消費(fèi)主義影響下我國(guó)居民消費(fèi)觀產(chǎn)生了哪些變化和問(wèn)題；二是在分析我國(guó)居民消費(fèi)觀現(xiàn)狀的基礎(chǔ)上,探究如何構(gòu)建我國(guó)的消費(fèi)文化,樹(shù)立合理的消費(fèi)觀,這也是本文的創(chuàng)新之處。 本文的研究思路是：首先,研究消費(fèi)主義與消費(fèi)觀的基本理論,在此基礎(chǔ)上分析消費(fèi)主義的實(shí)質(zhì)和社會(huì)歷史影響,揭示消費(fèi)觀與消費(fèi)主義的關(guān)系。其次,研究在我國(guó)居民消費(fèi)觀的歷史變革中,消費(fèi)主義對(duì)我國(guó)居民消費(fèi)觀產(chǎn)生的影響。主要包括消費(fèi)主義對(duì)我國(guó)居民消費(fèi)觀的影響途徑,以及通過(guò)這些途徑,消費(fèi)主義給我國(guó)居民消費(fèi)觀帶來(lái)的變化和產(chǎn)生的問(wèn)題。再次,研究我國(guó)居民消費(fèi)觀的現(xiàn)狀�，F(xiàn)階段我國(guó)居民的消費(fèi)觀概括來(lái)說(shuō)就是多元化的消費(fèi)觀,體現(xiàn)在消費(fèi)內(nèi)容、消費(fèi)方式和消費(fèi)目的三個(gè)方面。除此之外,還分析了現(xiàn)階段我國(guó)居民消費(fèi)觀的特征和現(xiàn)階段幾種典型的消費(fèi)觀,揭示出現(xiàn)階段我國(guó)居民消費(fèi)觀背后隱藏的異化消費(fèi)實(shí)質(zhì)。最后,提出解決現(xiàn)階段我國(guó)居民消費(fèi)觀問(wèn)題的對(duì)策是樹(shù)立合理消費(fèi)觀。要樹(shù)立合理消費(fèi)觀,必須構(gòu)建我國(guó)的消費(fèi)文化,規(guī)范媒體行為,制定和完善相關(guān)法律法規(guī),加強(qiáng)居民的消費(fèi)教育。只有這樣才能夠超越消費(fèi)主義,促進(jìn)人類(lèi)社會(huì)的持續(xù)發(fā)展。
[Abstract]:Since the 1980s, due to the rapid development of China's economy and the expansion of the worldwide economic globalization trend, the western consumerism trend has gradually spread in our country, and permeated to all levels of our society. It has a certain influence on the consumption view and behavior of Chinese residents, which makes it show great similarity with the western consumer society in many aspects. With the background of the historical change of the consumption view of Chinese residents after the reform and opening up, and the starting point of consumerism, this paper studies the development and change of the consumption view of the residents in our country. With the deepening development of reform and opening up, the important role of consumption in our country's social economy and cultural life gradually appears, and Chinese scholars pay more and more attention to the study of consumption view. Based on Marxist standpoint, viewpoint and method, this paper studies the consumption view of Chinese residents under the influence of consumerism. There are two main problems to be solved: one is to study the changes and problems of the consumption concept of Chinese residents under the influence of consumerism, the other is to explore how to construct the consumption culture of our country on the basis of analyzing the present situation of our country's residents' consumption view. It is also the innovation of this paper to set up a reasonable view of consumption. The research ideas of this paper are as follows: first, the basic theory of consumerism and consumption view is studied, and on this basis, the essence and social historical influence of consumerism are analyzed, and the relationship between consumption view and consumerism is revealed. Secondly, the paper studies the influence of consumerism on the concept of consumption in China. It mainly includes the influence ways of consumerism on the consumption view of Chinese residents, and the changes and problems that consumerism brings to our residents' consumption view through these ways. Thirdly, the paper studies the current situation of consumption view of Chinese residents. At present, the consumption view of Chinese residents is diversified, which is embodied in three aspects: the consumption content, the consumption mode and the consumption purpose. In addition, it also analyzes the characteristics of Chinese residents' consumption concept at the present stage and several typical consumption views at the present stage, and reveals the essence of alienation consumption hidden behind the emerging stage of our country's residents' consumption concept. Finally, the author puts forward the countermeasures to solve the problem of consumption concept of residents in China at present. In order to establish a reasonable consumption view, we must construct our consumption culture, standardize media behavior, formulate and perfect relevant laws and regulations, and strengthen the consumption education of residents. Only in this way can we surmount consumerism and promote the sustainable development of human society.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F713.55

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