本文選題：互聯(lián)網(wǎng) + 零售企業(yè)��； 參考：《沈陽理工大學(xué)》2015年碩士論文

【摘要】：最近幾年來,我國(guó)傳統(tǒng)零售企業(yè)的發(fā)展進(jìn)入困境,無論是百貨公司、大型商場(chǎng)、專賣店、還是連鎖超市,業(yè)績(jī)都出現(xiàn)了不同程度的下滑。而與此同時(shí),互聯(lián)網(wǎng)正在影響和改變著我們的消費(fèi)習(xí)慣,甚至重新定義著生活的方方面面�；ヂ�(lián)網(wǎng)零售業(yè)異軍突起,實(shí)現(xiàn)了驚人的增長(zhǎng)速度。在現(xiàn)有的對(duì)互聯(lián)網(wǎng)及零售企業(yè)的研究中,大多只是關(guān)于其中的一個(gè)方面,或者研究網(wǎng)絡(luò)零售企業(yè)即電子商務(wù)本身,或者研究零售企業(yè)在傳統(tǒng)商業(yè)模式下的核心競(jìng)爭(zhēng)力問題,而有關(guān)互聯(lián)網(wǎng)環(huán)境下傳統(tǒng)零售企業(yè)的轉(zhuǎn)型及核心競(jìng)爭(zhēng)力的評(píng)價(jià)的研究相對(duì)比較薄弱。不論是從互聯(lián)網(wǎng)強(qiáng)勁的發(fā)展勢(shì)頭及對(duì)傳統(tǒng)行業(yè)帶來的顛覆性的影響還是從零售業(yè)本身在國(guó)民經(jīng)濟(jì)以及人們?nèi)粘Ｉ钪械闹匾越嵌葋砜?都需要加強(qiáng)對(duì)這一領(lǐng)域的研究。本文首先介紹了國(guó)內(nèi)外對(duì)核心競(jìng)爭(zhēng)力及零售企業(yè)核心競(jìng)爭(zhēng)力的研究現(xiàn)狀,然后闡述了互聯(lián)網(wǎng)、零售企業(yè)、核心競(jìng)爭(zhēng)力的相關(guān)理論,并對(duì)互聯(lián)網(wǎng)環(huán)境下傳統(tǒng)零售企業(yè)的發(fā)展現(xiàn)狀及存在的問題進(jìn)行了分析,研究了國(guó)內(nèi)外知名的互聯(lián)網(wǎng)零售企業(yè)的核心競(jìng)爭(zhēng)力組成要素,分析了互聯(lián)網(wǎng)環(huán)境下零售企業(yè)核心競(jìng)爭(zhēng)力的構(gòu)成要素。在此基礎(chǔ)上構(gòu)建了帶有互聯(lián)網(wǎng)特色的零售企業(yè)核心競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系,運(yùn)用模糊數(shù)學(xué)的方法建立起綜合評(píng)價(jià)系統(tǒng)。文章的最后選取了兩家處于互聯(lián)網(wǎng)環(huán)境下的零售企業(yè)作為案例分析,運(yùn)用多層次模糊綜合評(píng)價(jià)法對(duì)兩家零售企業(yè)的核心競(jìng)爭(zhēng)力進(jìn)行比較評(píng)價(jià),通過分析,驗(yàn)證評(píng)價(jià)模型的合理性和可行性,并提出了提升互聯(lián)網(wǎng)環(huán)境下我國(guó)零售企業(yè)核心競(jìng)爭(zhēng)力的對(duì)策建議,對(duì)我國(guó)傳統(tǒng)零售企業(yè)的轉(zhuǎn)型提供一定的決策參考。
[Abstract]:In recent years, the development of traditional retail enterprises in China has entered a difficult situation, whether it is department stores, large-scale shopping malls, specialty stores, or supermarket chains, the performance has declined to varying degrees. At the same time, the Internet is affecting and changing our spending habits, and even redefining all aspects of life. The Internet retail trade suddenly rises, realized the astonishing growth speed. In the existing research on the Internet and retail enterprises, most of them are only about one aspect, or the study of online retail enterprises, namely e-commerce itself, or the core competitiveness of retail enterprises in the traditional business model. However, the research on the transformation of traditional retail enterprises and the evaluation of core competence under the Internet environment is relatively weak. From the point of view of the strong development momentum of the Internet and its subversive influence on traditional industries or the importance of retailing itself in the national economy and people's daily life, it is necessary to strengthen the research in this field. This paper first introduces the domestic and foreign research status of core competitiveness and retail enterprises core competitiveness, and then expounds the relevant theories of Internet, retail enterprises and core competitiveness. It also analyzes the current situation and existing problems of the traditional retail enterprises under the Internet environment, and studies the key elements of the core competitiveness of the well-known Internet retailing enterprises at home and abroad. This paper analyzes the elements of the core competitiveness of retail enterprises under the Internet environment. On this basis, the evaluation index system of retail enterprises' core competitiveness with Internet characteristics is constructed, and the comprehensive evaluation system is established by using fuzzy mathematics method. At the end of the article, two retail enterprises in the Internet environment are selected as case studies, and the core competitiveness of the two retail enterprises is evaluated by using the multi-level fuzzy comprehensive evaluation method. This paper verifies the rationality and feasibility of the evaluation model, and puts forward the countermeasures and suggestions to enhance the core competitiveness of Chinese retail enterprises under the Internet environment, which provides a certain decision reference for the transformation of the traditional retail enterprises in China.
【學(xué)位授予單位】：沈陽理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.2

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本文編號(hào)：2058197