本文選題：消費(fèi) + 網(wǎng)絡(luò)消費(fèi)��； 參考：《湖南師范大學(xué)》2015年碩士論文

【摘要】：近幾年來,中國互聯(lián)網(wǎng)呈現(xiàn)快速發(fā)展的態(tài)勢,網(wǎng)絡(luò)消費(fèi)作為一種依托互聯(lián)網(wǎng)發(fā)展的消費(fèi)模式在得到迅速發(fā)展。2013年,網(wǎng)絡(luò)消費(fèi)的網(wǎng)民已經(jīng)到達(dá)3.02億,同比增加5987萬,同比增長率達(dá)到24.7%,消費(fèi)金額達(dá)到1.8萬億,網(wǎng)民網(wǎng)購使用率也從42.9%快速提升至48.9%,這意味著每兩個(gè)網(wǎng)民之中基本就有一個(gè)網(wǎng)民進(jìn)行網(wǎng)絡(luò)消費(fèi)。網(wǎng)絡(luò)的普及化、大眾化以及單個(gè)網(wǎng)民購物金額的不斷提高推動(dòng)網(wǎng)絡(luò)消費(fèi)金額不斷增長。短時(shí)間內(nèi),網(wǎng)絡(luò)消費(fèi)與傳統(tǒng)零售業(yè)存在此消彼長的替代關(guān)系,因此研究網(wǎng)絡(luò)消費(fèi)不但可以對(duì)網(wǎng)絡(luò)消費(fèi)這一新興事物進(jìn)行理論補(bǔ)充,而且有利于傳統(tǒng)消費(fèi)的商家轉(zhuǎn)型運(yùn)營方式,對(duì)傳統(tǒng)零售業(yè)有著重要的指導(dǎo)意義。網(wǎng)絡(luò)的迅速普及為網(wǎng)絡(luò)消費(fèi)發(fā)展奠定了較好的市場基礎(chǔ),中國網(wǎng)絡(luò)消費(fèi)的前景充滿期待,但同時(shí),也存在較大的發(fā)展問題和發(fā)展瓶頸,如眾所周知的網(wǎng)絡(luò)安全問題、網(wǎng)絡(luò)消費(fèi)誠信問題、政府監(jiān)管問題、以及資金的安全支付問題,因此,可以說中國網(wǎng)絡(luò)消費(fèi)機(jī)會(huì)與挑戰(zhàn)同時(shí)存在。如果能夠較好地解決這些問題,對(duì)政府、消費(fèi)者和商家都是一種帕累托改進(jìn),也有利于實(shí)現(xiàn)中國社會(huì)經(jīng)濟(jì)健康持續(xù)發(fā)展。本文首先從網(wǎng)絡(luò)消費(fèi)的概念入手,界定網(wǎng)絡(luò)消費(fèi)的范疇,網(wǎng)絡(luò)消費(fèi)分廣義的網(wǎng)絡(luò)消費(fèi)和俠義的網(wǎng)絡(luò)消費(fèi)之分,本文的網(wǎng)絡(luò)消費(fèi)主要指俠義的網(wǎng)絡(luò)消費(fèi),其次本文分析中國網(wǎng)絡(luò)發(fā)展的現(xiàn)狀與發(fā)展過程中存在的一些問題,從理論上和實(shí)證方面對(duì)中國網(wǎng)絡(luò)消費(fèi)進(jìn)行較為全面的分析。在實(shí)證分析方面,考慮到本文所使用的數(shù)據(jù)是整個(gè)中國網(wǎng)絡(luò)消費(fèi)的數(shù)據(jù),鑒于筆者力量有限,不可能進(jìn)行大面積市場調(diào)查,本文主要選取了中國統(tǒng)計(jì)局網(wǎng)站和中國互聯(lián)網(wǎng)購物調(diào)查研究的統(tǒng)計(jì)數(shù)據(jù),對(duì)于一些需要使用的但實(shí)際缺省的數(shù)據(jù),本文利用平滑系數(shù)法進(jìn)行了適當(dāng)?shù)男拚脱a(bǔ)充,主要在網(wǎng)絡(luò)消費(fèi)價(jià)格、商業(yè)營業(yè)租金、收入水平、上網(wǎng)時(shí)長等方面選取指數(shù)。在eviews7.0中采用自向量回歸模型建立、脈沖響應(yīng)與方差分解分析,找到影響中國網(wǎng)絡(luò)消費(fèi)的關(guān)鍵因素和各因素影響程度,并進(jìn)行經(jīng)濟(jì)學(xué)解釋和分析。最后,筆者將對(duì)eviews7.0統(tǒng)計(jì)軟件中所得出的向量自回歸模型結(jié)合其經(jīng)濟(jì)學(xué)含義來進(jìn)行解釋和分析。筆者結(jié)合本文的實(shí)證分析結(jié)論和中國網(wǎng)絡(luò)消費(fèi)發(fā)展的實(shí)際,提出了對(duì)政府、消費(fèi)者、電子商務(wù)企業(yè)的政策建議。
[Abstract]:In recent years, China's Internet has shown a rapid development, and Internet consumption, as a consumption pattern based on the Internet, has been developing rapidly. In 2013, the number of Internet users has reached 302 million, an increase of 59.87 million over the same period last year. The year-on-year growth rate reached 24.7%, the consumption amount reached 1.8 trillion, and the usage rate of online shopping rose rapidly from 42.9% to 48.9%, which means that one in every two netizens spend on the Internet. The popularization of the network, the popularization and the increasing of the single netizen's shopping amount promote the increasing of the net consumption amount. In a short period of time, the network consumption and the traditional retailing industry have the substitution relation, therefore, the research network consumption not only can carry on the theoretical supplement to the network consumption this new thing, but also is advantageous to the traditional consumption merchant transformation operation way, For the traditional retail industry has an important guiding significance. The rapid popularization of the network has laid a good market foundation for the development of network consumption. The prospect of China's network consumption is full of expectation, but at the same time, there are also large development problems and bottlenecks, such as well-known network security problems. The problem of network consumption honesty, government supervision, and the safe payment of funds can be said that the opportunity and challenge of network consumption exist simultaneously in China. If we can solve these problems well, it is a kind of Pareto improvement for the government, consumers and merchants, and it is also conducive to the healthy and sustainable development of China's social economy. This paper begins with the concept of network consumption, defines the category of network consumption, network consumption is divided into broad network consumption and chivalrous network consumption, this paper mainly refers to chivalrous network consumption. Secondly, this paper analyzes the current situation of China's network development and some problems in the process of development, and makes a more comprehensive analysis of China's network consumption theoretically and empirically. In the empirical analysis, considering that the data used in this paper are the data of the entire Chinese network consumption, in view of the limited strength of the author, it is impossible to carry out a large-scale market survey. This paper mainly selects the statistical data from the website of China Bureau of Statistics and the China Internet Shopping Survey. For some actual default data that need to be used, this paper uses the smoothing coefficient method to make appropriate corrections and additions. Mainly in the network consumer price, business rent, income level, Internet access time and other aspects of the selection index. In eviews7.0, the autovector regression model is established, the impulse response and variance decomposition analysis are used to find the key factors and the degree of influence of the factors affecting China's network consumption, and the economic explanation and analysis are carried out. Finally, the author will explain and analyze the vector autoregressive model in eviews7.0 statistical software combined with its economic meaning. Based on the conclusions of the empirical analysis and the development of China's Internet consumption, the author puts forward some policy suggestions for the government, consumers and e-commerce enterprises.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 何山;蔣璐;劉文蘭;;以“雙十一”為背景的新型網(wǎng)絡(luò)消費(fèi)模式研究[J];市場研究;2015年01期

2 蔡焱;;中國網(wǎng)絡(luò)消費(fèi)信心:離爆表還有距離[J];市場研究;2015年01期

3 朱逸;;關(guān)系嵌入:網(wǎng)絡(luò)社會(huì)中的消費(fèi)行為芻議[J];北京社會(huì)科學(xué);2015年01期

4 崔雪蓮;洪月;那日薩;;基于網(wǎng)絡(luò)評(píng)論的消費(fèi)者重購行為意向挖掘[J];山東大學(xué)學(xué)報(bào)(理學(xué)版);2015年03期

5 徐宗本;馮芷艷;郭迅華;曾大軍;陳國青;;大數(shù)據(jù)驅(qū)動(dòng)的管理與決策前沿課題[J];管理世界;2014年11期

6 沈蕾;鄭智穎;;網(wǎng)絡(luò)消費(fèi)行為研究脈絡(luò)梳理與網(wǎng)絡(luò)消費(fèi)決策雙軌模型構(gòu)建[J];外國經(jīng)濟(jì)與管理;2014年08期

7 孫永波;劉曉敏;;電商新趨勢下影響網(wǎng)絡(luò)消費(fèi)者購買行為因素研究[J];北京工商大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2014年04期

8 孫妮;陳進(jìn);汪菲;;基于B2C網(wǎng)站商品咨詢和評(píng)論的網(wǎng)絡(luò)消費(fèi)者行為規(guī)律研究[J];圖書情報(bào)工作;2014年S1期

9 席廣亮;甄峰;汪俠;秦蕭;;南京市居民網(wǎng)絡(luò)消費(fèi)的影響因素及空間特征[J];地理研究;2014年02期

10 孟凡新;涂圣偉;;當(dāng)前網(wǎng)絡(luò)消費(fèi)發(fā)展的問題、趨勢與建議[J];宏觀經(jīng)濟(jì)管理;2014年02期

相關(guān)碩士學(xué)位論文 前2條

1 王林生;我國網(wǎng)絡(luò)消費(fèi)影響因素理論與實(shí)證分析[D];重慶工商大學(xué);2012年

2 郭贊偉;網(wǎng)絡(luò)消費(fèi)及其影響因素[D];湖南大學(xué);2010年

，

本文編號(hào)：2009883