本文選題：購(gòu)物中心 + 零售區(qū)位　； 參考：《華東師范大學(xué)》2015年碩士論文

【摘要】：購(gòu)物中心作為現(xiàn)代零售業(yè)發(fā)展歷史上一次革命性的產(chǎn)物,以其集購(gòu)物、餐飲、娛樂于一體的復(fù)合業(yè)態(tài),融休閑生活和文化體驗(yàn)為一爐的豐富功能和舒適環(huán)境,深受世界各地消費(fèi)者青睞并已成為影響全球零售業(yè)發(fā)展的重要力量。以上海為代表的中國(guó)購(gòu)物中心通過(guò)短短20年的發(fā)展完成了西方60-80年的歷程,其爆發(fā)式增長(zhǎng)的同時(shí)也帶來(lái)專業(yè)人才缺乏、融資渠道單一和空間分布失衡等問(wèn)題,尤其是局部空間失衡的風(fēng)險(xiǎn)正在迅速累積且“惡果”已經(jīng)開始出現(xiàn),迫切需要理論上的科學(xué)支撐和實(shí)踐中的有效引導(dǎo)。因此,本文根據(jù)零售業(yè)區(qū)位理論的基本原理,針對(duì)購(gòu)物中心研究中存在的不足,以上海市購(gòu)物中心為例,對(duì)其區(qū)位選擇問(wèn)題開展了較為系統(tǒng)的研究探索,試圖為上海市購(gòu)物中心的合理空間布局提供一定的理論參考,并為零售區(qū)位研究的理論大廈提供典型案例和添磚加瓦。本文收集和建立了上海市的人口地理、道路交通、二手房?jī)r(jià)、商務(wù)樓盤、商業(yè)中心等基礎(chǔ)GIS數(shù)據(jù),結(jié)合上海市112家購(gòu)物中心的空間和屬性信息(第2章),從空間表象、影響因子和區(qū)位評(píng)價(jià)等3個(gè)視角開展購(gòu)物中心的區(qū)位選擇分析。在空間表象視角研究中(第3章),通過(guò)多種空間指數(shù)的計(jì)算分析,發(fā)現(xiàn)上海市購(gòu)物中心在區(qū)位選擇上總體經(jīng)歷了中心集聚(1993-1998年)、外圍擴(kuò)散(1999-2005年)和區(qū)域均衡(2006-2013年)等三個(gè)演化階段,并在區(qū)位指向上呈現(xiàn)出不同的階段性空間傾向特征。在影響因子視角研究中(第4章),通過(guò)主成分逐步回歸建模分析,發(fā)現(xiàn)區(qū)位因子和非區(qū)位因子對(duì)銷售坪效和租金坪效的影響存在差異,而不同類型和地區(qū)的購(gòu)物中心也存在差異性的績(jī)效影響因子。在區(qū)位評(píng)價(jià)視角研究中(第5章),通過(guò)專門針對(duì)區(qū)位因子的主成分分析,發(fā)現(xiàn)適宜購(gòu)物中心發(fā)展的區(qū)位綜合得分(區(qū)位優(yōu)勢(shì))呈現(xiàn)為以靜安區(qū)和黃浦區(qū)為核心的中心城區(qū)向郊區(qū)遞減的環(huán)狀衰減態(tài)勢(shì),但進(jìn)一步細(xì)化的區(qū)位因子得分在空間格局上存在一定差異,形成差異化的區(qū)位優(yōu)勢(shì)特點(diǎn)。當(dāng)然,文本研究在購(gòu)物中心的數(shù)據(jù)精確性、樣本充足性和數(shù)據(jù)歷時(shí)性方面存在一些客觀不足,在其坪效影響因子方面也未能周全考慮到消費(fèi)者行為等市場(chǎng)因素,這都有待在今后的研究中給予進(jìn)一步的關(guān)注和改善。
[Abstract]:As a revolutionary product in the history of the development of modern retailing, the shopping center has a rich function and comfortable environment, which integrates shopping, dining and entertainment. Deeply favored by consumers around the world and has become an important force affecting the development of the global retail industry. China's shopping mall, represented by Shanghai, has completed the 60-80 years of western shopping mall development in the short span of 20 years. Its explosive growth has also brought problems such as lack of professionals, single financing channels and unbalanced spatial distribution, etc. Especially, the risk of local spatial imbalance is accumulating rapidly and the "bad effect" has begun to appear, which urgently needs scientific support in theory and effective guidance in practice. Therefore, according to the basic principle of the retail location theory and the deficiency of the shopping center research, taking the shopping center of Shanghai as an example, this paper carries out a more systematic research and exploration on the location choice of the shopping center. This paper tries to provide some theoretical reference for the reasonable spatial layout of Shanghai shopping center, and provides typical cases and building blocks for the study of retail location. This paper collects and establishes the basic GIS data of Shanghai, such as population geography, road traffic, second-hand house price, commercial property, commercial center and so on, and combines the spatial and attribute information of 112 shopping centers in Shanghai. Influence factors and location evaluation are used to analyze the location choice of shopping center. In the study of spatial representation perspective (Chapter 3), through the calculation and analysis of various spatial indices, It is found that the location selection of shopping centers in Shanghai has experienced three stages of evolution: centralization from 1993 to 1998, peripheral diffusion from 1999 to 2005) and regional equilibrium from 2006 to 2013. In the perspective of impact factors (Chapter 4, through the principal component stepwise regression modeling analysis, it is found that there are differences between location factors and non-location factors on sales and rental effects. Different types and regions of shopping malls also have different performance factors. In the perspective of location evaluation (Chapter 5), through the analysis of the principal components of location factors, It is found that the location comprehensive score (location advantage) suitable for the development of shopping center presents a decreasing annular attenuation situation from the central city to the suburb with Jing'an district and Huangpu district as the core. However, there are some differences in the spatial pattern of the further refinement of location factor scores, which form the characteristics of differential location advantage. Of course, there are some impersonal deficiencies in the data accuracy, sample adequacy and data duration of the text study, and the market factors such as consumer behavior are not fully taken into account in the factors affecting the performance of the shopping mall. This needs to be further studied and improved in the future.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F721

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