本文選題：超現(xiàn)實 + 逆城市化��； 參考：《中國房地產(chǎn)》2016年32期

【摘要】：正一、民宿度假熱的緣起目前全國有60%左右的城市化發(fā)展比例,北京、上海、廣州等大城市的城市化水平率更高,達到80%—90%,北京甚至在95%以上。高度城市化以后,反而能夠勾起人們對鄉(xiāng)村的熱情。這是一個趨勢,一方面城市化還在進行中;另一方面逆城市化也已經(jīng)開始了。這一波民宿熱是通過朋友圈的形式開始點燃的。業(yè)內(nèi)比較關(guān)注"場景革命",場景就是你拍一張照片,呈現(xiàn)出一個很美好的事物,用VR等體現(xiàn)超現(xiàn)實的體驗。在這種場景下,伴隨著你的消費,同樣產(chǎn)生了參與感。包括現(xiàn)
[Abstract]:First, the reason for this craze is that there are about 60 percent of the country's urbanization rate. Beijing, Shanghai, Guangzhou and other big cities have a higher level of urbanization, reaching 80 to 90 percent, and Beijing is even more than 95 percent. After a high degree of urbanization, it can arouse people's enthusiasm for the countryside. This is a trend. On the one hand, urbanization is still going on; on the other hand, reverse urbanization has already begun. This wave of hostel fever began to ignite in the form of a circle of friends. The industry pays more attention to "scene revolution", scene is you take a picture, present a very beautiful thing, use VR and other embodiment surreal experience. In this scenario, along with your consumption, there is also a sense of participation. Including the present
【作者單位】： 北京多彩投網(wǎng)絡(luò)科技有限公司;
【分類號】：F719.2;F592

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本文編號：1897998