本文選題：信息質(zhì)量 + 移動跨境電子商務(wù)　； 參考：《浙江工商大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展,電子商務(wù)在我國經(jīng)濟中已經(jīng)達到了舉足輕重的地位。移動電商隨著近年移動端互聯(lián)設(shè)備的普及,迅速興起并占據(jù)了電子商務(wù)的主導(dǎo)地位,移動電商平臺到處涌現(xiàn),競爭也日益劇烈�？缇畴娮由虅�(wù)作為近年來新興起的一種商業(yè)模式,具有巨大的發(fā)展?jié)摿?但是移動跨境電商平臺的發(fā)展仍然滯后,平臺企業(yè)在開發(fā)移動端跨境電商平臺時應(yīng)當考慮哪些因素才能獲得成功,進而在移動跨境電商方面占盡先機,是目前多數(shù)跨境電商平臺企業(yè)都在致力于解決的問題。與此同時,信息質(zhì)量在移動電商平臺間競爭中的地位日益重要,未來移動電商平臺的競爭將會是信息質(zhì)量的競爭。然而信息質(zhì)量在信息技術(shù)采納的理論研究中,很少有學(xué)者從信息質(zhì)量維度對電商平臺企業(yè)的平臺信息內(nèi)容方面進行深入的分析�；谝陨媳尘�,本文提出了信息質(zhì)量對移動跨境電子商務(wù)平臺用戶采納意向的研究。在移動跨境電子商務(wù)條件下,結(jié)合文獻綜述,把提取了信息質(zhì)量的內(nèi)容詳實性、用戶關(guān)聯(lián)性、更新及時性、內(nèi)容真實性四個維度,對平臺感知進行分析得到友好性感知和可信性感知兩個中介變量,以用戶的采納意向為因變量,提出12條假設(shè),基于“信息質(zhì)量——平臺感知——采納意向”概念模型構(gòu)建了本研究的模型。本研究采用了實證分析:通過問項量表設(shè)計得到共計21個問項,問卷調(diào)查收集到本次研究所使用的255份有效問卷,然后利用SPSS19.0進行統(tǒng)計分析,對提出的假設(shè)進行了驗證。最后根據(jù)實證分析的驗證結(jié)果提出了移動跨境電商平臺信息內(nèi)容方面的建議,指出研究的不足,并對信息質(zhì)量進一步研究的方向進行了展望。本研究的結(jié)論主要包括以下幾點:(1)信息質(zhì)量的部分維度對平臺感知具有顯著影響。具體為:信息質(zhì)量的用戶關(guān)聯(lián)性和更新及時性兩個維度對友好性感知存在顯著的正向影響;信息質(zhì)量的內(nèi)容真實性和更新及時性兩個維度對可信性感知具有顯著的正向影響。(2)平臺感知對采納意向有顯著的影響作用。友好性感知和可信性感知都對信息質(zhì)量有顯著的正向影響,其中,友好性感知的系數(shù)遠大于可信性感知,這說明友好性感知在對用戶采納意向的影響中發(fā)揮著主導(dǎo)性作用。(3)平臺感知在信息質(zhì)量部分維度與采納意向之間起到中介作用。具體為:友好性感知在用戶關(guān)聯(lián)性與更新及時性對采納意向的影響中起到完全中介效應(yīng);可信性感知在內(nèi)容真實性與更新及時性對采納意向的影響中起到完全的中介效應(yīng)。(4)信息質(zhì)量的內(nèi)容詳實性維度對采納意向存在顯著的正向影響作用,友好性感知和可信性感知沒有在內(nèi)容詳實性對采納意向的影響中發(fā)揮中介效應(yīng)。
[Abstract]:With the development of Internet technology, e-commerce has reached a pivotal position in our economy. With the popularity of mobile connected devices in recent years, mobile e-commerce has rapidly emerged and occupied the leading position of e-commerce. Mobile e-commerce platforms have emerged everywhere, and the competition has become increasingly fierce. As a newly emerging business model in recent years, cross-border e-commerce has great development potential, but the development of mobile cross-border e-commerce platform is still lagging behind. What factors should be taken into account in the development of mobile cross-border e-commerce platform, and then take the lead in mobile cross-border e-commerce, is the problem that most cross-border e-commerce platform enterprises are working to solve at present. At the same time, the information quality plays an increasingly important role in the competition between mobile e-commerce platforms. In the future, the competition of mobile e-commerce platforms will be the competition of information quality. However, in the theoretical research on the adoption of information technology, few scholars deeply analyze the information content of the platform of e-commerce platform from the dimension of information quality. Based on the above background, this paper proposes a research on the intention of information quality to the users of mobile cross-border e-commerce platform. Under the condition of mobile cross-border electronic commerce, combined with literature review, this paper extracts four dimensions of information quality: content detail, user relevance, update timeliness, content authenticity. Based on the analysis of platform awareness, two mediating variables, friendliness perception and credibility perception, are obtained, and 12 hypotheses are proposed based on the user's intention to adopt. Based on the concept model of "information quality-platform perception-adoption intention", this paper constructs the model of this study. This study adopts empirical analysis: a total of 21 questions were obtained by the questionnaire design, and 255 valid questionnaires were collected from the questionnaire, and then the hypothesis was verified by SPSS19.0 statistical analysis. Finally, based on the results of empirical analysis, the paper puts forward some suggestions on the information content of mobile cross-border e-commerce platform, points out the shortcomings of the research, and looks forward to the direction of further research on the information quality. The main conclusions of this study are as follows: (1) some dimensions of information quality have significant influence on platform perception. The main contents are as follows: user relevance and update timeliness of information quality have significant positive effects on friendliness perception; The two dimensions of content authenticity and update timeliness of information quality have a significant positive impact on credibility perception. Friendliness perception and credibility perception have significant positive effects on the quality of information, among which, the coefficient of friendliness perception is much larger than that of credibility perception. This shows that friendliness perception plays a leading role in the influence of user acceptance intention.) platform perception plays an intermediary role between the information quality part dimension and the adoption intention. Specifically: friendliness perception plays a complete intermediary effect in the influence of user relevance and update timeliness on the adoption intention; Credibility perception plays a complete mediating effect on the effect of content authenticity and updating timeliness on the adoption intention.) the content detail dimension of the information quality has a significant positive effect on the adoption intention. Friendliness perception and credibility perception do not play an intermediary role in the effect of content detail on adoption intention.
【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6

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