本文選題：人因工程問題 + 超市　； 參考：《成都理工大學》2017年碩士論文

【摘要】：大型綜合超市自上世紀末引入我國并經(jīng)過了幾十年的發(fā)展,其數(shù)量已達到了一定規(guī)模,同時每年還仍以一定的速度不斷增長,但銷售總額的增長卻呈現(xiàn)出了持續(xù)下滑的趨勢,更由于近些年來我國經(jīng)濟增速的放緩和電子商務發(fā)展的沖擊,超市行業(yè)普遍出現(xiàn)了銷售增速減緩、企業(yè)利潤下滑、經(jīng)營模式有待轉變、效率和收益急需提升的共性問題。伴隨著我國超市行業(yè)已進入了慢增長時期,一方面粗狂的規(guī)模增長方式無力應對激烈的商業(yè)競爭,企業(yè)需要轉變經(jīng)營模式,關注店面質量,尤其是內(nèi)部設計中的人因方面,需要通過精細化管理等內(nèi)生增長方式實現(xiàn)銷售增長速度,提升店面盈利效率,另一方面,人們在生活方式逐漸改變和生活質量不斷提高的同時,對超市內(nèi)部的人因設計也提出了新期望。因此,滿足顧客新時期新需求,提升顧客滿意度,同時也提高超市運營管理水平和店面盈利效率,實現(xiàn)雙邊價值,就成為了超市企業(yè)必須面臨并亟待解決的問題。本文以超市為研究對象,將人因工程引入到目前研究還相對較少的超市內(nèi)部設計領域,首先,通過對人因工程和超市內(nèi)部設計相關理論和綜述進行研究,歸納提煉并分析探討了超市內(nèi)部設計中相關的人因工程因素,包括客動線設計、尺度人因設計和顧客心理因素三大類,形成了人因工程在超市內(nèi)部設計中相對全面系統(tǒng)的分析和參考標準。接著,基于顧客滿意度設計相對應的調(diào)查問卷對實例超市內(nèi)部設計中可能存在的人因工程問題進行調(diào)查分析,并針對發(fā)現(xiàn)的問題通過實地調(diào)查的方式開展現(xiàn)狀調(diào)查和問題分析,尋找問題背后存在的原因。最后,根據(jù)調(diào)查分析的結果,對實例超市內(nèi)部設計中存在的人因工程問題提出了相對應的改善建議,希望能對超市的運營管理提供幫助,通過設計的改善來提高顧客滿意度,留住顧客,同時提升超市的運營業(yè)績,實現(xiàn)雙邊價值,更寄希望對同行業(yè)在內(nèi)部設計方面的推廣應用起到一定的借鑒作用。本文研究的主要貢獻在于:將人因工程引入到目前研究還相對較少的超市內(nèi)部布局設計方面,形成了人因工程在超市內(nèi)部設計中相對全面系統(tǒng)的分析和參考標準,并通過具體的實例和調(diào)查分析,發(fā)現(xiàn)了超市內(nèi)部設計中存在的人因工程問題,并據(jù)此提出了設計改善的建議,從而將人因工程及相關研究成果應用到實際中,在微觀上證實其操作性,為超市內(nèi)部的設計及改善提供了一種新思路。
[Abstract]:Large integrated supermarkets have been introduced into China since the end of last century and have been developed for several decades. The number of supermarkets has reached a certain scale, and at the same time, it is still growing at a certain speed every year, but the growth of the total sales volume has shown a trend of continuous decline. Due to the slowdown of economic growth and the impact of e-commerce development in recent years, the supermarket industry has generally appeared the common problems of slowing down the growth rate of sales, declining enterprise profits, changing business model, and improving efficiency and income. Along with our country supermarket industry has entered the slow growth period, on the one hand, the rough scale growth mode is unable to cope with the fierce commercial competition, the enterprise needs to change the management mode, pays attention to the store quality, especially the human factor aspect in the internal design. We need to achieve sales growth rate through endogenous growth methods, such as fine management, to improve the profit efficiency of stores. On the other hand, people are gradually changing their lifestyle and improving their quality of life at the same time, New expectations have also been put forward for the design of the people inside the supermarket. Therefore, to meet the new needs of customers in the new period, improve customer satisfaction, but also improve the level of supermarket management and store profitability, achieve bilateral value, has become the supermarket enterprises must face and urgent problems. This paper takes the supermarket as the research object, introduces the human factor engineering into the field of supermarket interior design, which is relatively few at present. First of all, through the research on the theory and summary of the human factor engineering and the supermarket interior design, This paper summarizes and analyzes the related factors in supermarket internal design, including customer line design, standard human factor design and customer psychological factors. Formed the human factor engineering in the supermarket interior design relatively comprehensive system analysis and the reference standard. Then, based on the corresponding questionnaire of customer satisfaction design, this paper investigates and analyzes the possible human engineering problems in the internal design of supermarket, and carries out the current situation investigation and problem analysis through field investigation. Look for the reasons behind the problem. Finally, according to the results of investigation and analysis, this paper puts forward corresponding suggestions for improvement of the human engineering problems existing in the interior design of the supermarket, hoping to provide help for the operation and management of the supermarket, and improve the customer satisfaction through the improvement of the design. At the same time, it can improve the performance of supermarket, realize the value of both sides, and give some reference to the promotion and application of internal design in the same industry. The main contribution of this paper lies in: introducing the human factor engineering into the supermarket interior layout design, which is relatively few at present, and forming a relatively comprehensive and systematic analysis and reference standard of the human factor engineering in the supermarket interior design. Through concrete examples and investigation and analysis, the problems of human factor engineering in supermarket interior design are found, and suggestions for design improvement are put forward, so that human factor engineering and related research results can be applied to practice. It provides a new idea for the design and improvement of supermarket.
【學位授予單位】：成都理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB18;F721

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