本文選題：生鮮電商物流 + 風(fēng)險測度　； 參考：《濟南大學(xué)》2017年碩士論文

【摘要】：隨著人們生活水平的提高和物質(zhì)生活條件的逐步改善,人們對生鮮產(chǎn)品的需求逐漸增加,并呈多樣化趨勢發(fā)展。伴隨著“互聯(lián)網(wǎng)+”時代的到來,消費者網(wǎng)購生鮮產(chǎn)品的消費理念和習(xí)慣逐漸形成。與一般網(wǎng)購商品相比,生鮮產(chǎn)品對整個流通過程的要求更加嚴格,幾乎全靠冷鏈物流的全程護航。然而我國冷鏈物流起步較晚,基礎(chǔ)設(shè)施建設(shè)不完善,全程冷鏈物流系統(tǒng)薄弱,生鮮產(chǎn)品的流通過程缺乏標準化體系,各環(huán)節(jié)的風(fēng)險控制還不到位,容易給企業(yè)帶來嚴重損失。所以充分感知生鮮產(chǎn)品冷鏈物流各環(huán)節(jié)存在的風(fēng)險,測度其風(fēng)險發(fā)生的概率和損失值,建立必要的風(fēng)險控制體系和防范機制,對保證生鮮品質(zhì)、提高物流效率、降低企業(yè)損失成本具有重大的理論和實踐意義。本文在生鮮電商物流及風(fēng)險管理的理論基礎(chǔ)上,將生鮮電商物流中各環(huán)節(jié)的風(fēng)險作為研究對象,深入剖析其發(fā)展現(xiàn)狀,結(jié)合大量國內(nèi)外相關(guān)文獻綜述,識別了生鮮電商物流的風(fēng)險來源,篩選出來2個二級指標,10個三級指標,20個四級指標,構(gòu)建了生鮮電商物流的風(fēng)險測度指標體系,并設(shè)計了各指標的風(fēng)險測度標準,然后采用模糊層次分析方法,結(jié)合順豐優(yōu)選及其物流的實際情況,建立了風(fēng)險測度模型,對風(fēng)險指標的發(fā)生概率和損失值進行賦值,測度出各指標風(fēng)險權(quán)重和綜合風(fēng)險等級,從而確定生鮮電商物流的關(guān)鍵風(fēng)險因素。最后,根據(jù)測度結(jié)果分析,對生鮮電商物流的風(fēng)險控制和防范提出相應(yīng)建議。
[Abstract]:With the improvement of people's living standard and the improvement of material living conditions, the demand for fresh products is gradually increasing and developing in a diversified trend. With the arrival of the "Internet" era, consumer online shopping fresh products consumption concept and habits are gradually formed. Compared with general online shopping, fresh products require the whole circulation process more strictly, almost all rely on cold chain logistics escort. However, China's cold chain logistics starts late, infrastructure construction is not perfect, the whole process of cold chain logistics system is weak, the circulation process of fresh products is lack of standardized system, and the risk control of each link is not in place, which easily brings serious losses to enterprises. Therefore, fully aware of the risks in the cold chain logistics of fresh products, measuring the probability and loss value of the risk, establishing the necessary risk control system and prevention mechanism to ensure the fresh quality and improve the efficiency of logistics, It is of great theoretical and practical significance to reduce the loss cost of enterprises. On the basis of the theory of fresh e-commerce logistics and risk management, this paper takes the risk of every link of fresh e-commerce logistics as the research object, deeply analyzes its development status, and combines with a large number of domestic and foreign related literature review. The risk sources of fresh e-commerce logistics are identified, 2 secondary indexes, 10 third class indexes and 20 fourth grade indexes are screened out. The risk measurement index system of fresh electronic commerce logistics is constructed, and the risk measurement standards of each index are designed. Then, using the fuzzy analytic hierarchy process (FAHP) method, combined with the actual situation of Shunfeng optimal selection and logistics, the risk measurement model is established, the occurrence probability and the loss value of the risk index are assigned, and the risk weight and the comprehensive risk grade of each index are measured. In order to determine the key risk factors of fresh e-commerce logistics. Finally, according to the analysis of measurement results, the paper puts forward some suggestions on the risk control and prevention of fresh e-commerce logistics.
【學(xué)位授予單位】：濟南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F259.23

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