本文選題：外貿(mào)轉(zhuǎn)內(nèi)銷　切入點(diǎn)：商品流通渠道組織化程度　出處：《財(cái)貿(mào)經(jīng)濟(jì)》2016年09期

【摘要】：出口企業(yè)的外貿(mào)轉(zhuǎn)內(nèi)銷困境是當(dāng)前內(nèi)外貿(mào)一體化的核心問(wèn)題,亦是實(shí)踐中影響我國(guó)企業(yè)充分利用國(guó)內(nèi)市場(chǎng)、實(shí)現(xiàn)資源優(yōu)化配置的主要障礙。以商品流通渠道組織化程度為著眼點(diǎn),本文具體分析了互聯(lián)網(wǎng)經(jīng)濟(jì)下商品流通渠道的組織化程度對(duì)企業(yè)外貿(mào)轉(zhuǎn)內(nèi)銷調(diào)整的影響機(jī)制,并對(duì)此進(jìn)行了實(shí)證分析。本研究構(gòu)建了"國(guó)際市場(chǎng)偏好"這一指標(biāo)衡量企業(yè)外貿(mào)轉(zhuǎn)內(nèi)銷調(diào)整的意愿和傾向,并構(gòu)建動(dòng)態(tài)面板模型進(jìn)行分析。運(yùn)用系統(tǒng)矩估計(jì)(System GMM)等方法對(duì)模型的估計(jì)結(jié)果表明:批發(fā)商規(guī)模越大,越有利于企業(yè)的外貿(mào)轉(zhuǎn)內(nèi)銷調(diào)整;連鎖零售商規(guī)模越大,則越不利于企業(yè)的外貿(mào)轉(zhuǎn)內(nèi)銷調(diào)整;互聯(lián)網(wǎng)的發(fā)展對(duì)企業(yè)的出口轉(zhuǎn)內(nèi)銷調(diào)整具有負(fù)向影響;此外,互聯(lián)網(wǎng)的發(fā)展會(huì)弱化批發(fā)商規(guī)模對(duì)企業(yè)外貿(mào)轉(zhuǎn)內(nèi)銷調(diào)整的影響。
[Abstract]:Export enterprises' foreign trade to domestic sales dilemma is the core problem of the integration of domestic and foreign trade at present. It is also the main obstacle that affects our country's enterprises to make full use of the domestic market and realize the optimal allocation of resources in practice.Focusing on the organization degree of commodity circulation channel, this paper analyzes the influence mechanism of the organization degree of commodity circulation channel on the adjustment of enterprise's foreign trade to domestic sales under the Internet economy, and makes an empirical analysis on it.This study constructs the index of "international market preference" to measure the willingness and tendency of foreign trade to domestic sales adjustment, and constructs a dynamic panel model to analyze it.The estimation results of system GMMs show that the larger the scale of wholesalers, the more favorable the adjustment of foreign trade to domestic sales, the larger the scale of chain retailers, the more disadvantageous the adjustment of foreign trade to domestic sales.The development of the Internet has a negative impact on the adjustment of export to domestic sales of enterprises, in addition, the development of the Internet will weaken the influence of the scale of wholesalers on the adjustment of foreign trade to domestic sales of enterprises.
【作者單位】： 中國(guó)人民大學(xué)商學(xué)院;
【分類號(hào)】：F752

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