本文選題：生鮮農(nóng)產(chǎn)品　切入點：電子商務(wù)　出處：《華中科技大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟社會發(fā)展信息化,電子商務(wù)顯示了其強大的應(yīng)用潛力,在各個行業(yè)中都逐步得到應(yīng)用。電子商務(wù)在農(nóng)產(chǎn)品流通中的應(yīng)用還處于探索階段,其模式還有待成熟與完善。農(nóng)產(chǎn)品電子商務(wù)的應(yīng)用與推廣,有利于增強我國農(nóng)業(yè)產(chǎn)品市場的活力,提高運營效率。本文研究的主要目標(biāo)是借鑒分析國內(nèi)農(nóng)產(chǎn)品電子商務(wù)典型模式,力圖通過系統(tǒng)的分析為JSY公司在生鮮電子商務(wù)模式選擇的問題上提出建設(shè)性意見。本文從生鮮農(nóng)產(chǎn)品電子商務(wù)相關(guān)基本理論入手,結(jié)合中國典型農(nóng)產(chǎn)品電商案例分析,研究當(dāng)前國內(nèi)生鮮農(nóng)產(chǎn)品電子商務(wù)基本模式。首先查閱大量文獻,總結(jié)了當(dāng)前農(nóng)產(chǎn)品電子商務(wù)在世界范圍內(nèi)的發(fā)展情況,并基礎(chǔ)性地介紹了農(nóng)產(chǎn)品以及其電子商務(wù)的相關(guān)理論,同時結(jié)合農(nóng)產(chǎn)品電子商務(wù)的具體范圍,依據(jù)生鮮類農(nóng)產(chǎn)品的內(nèi)涵及其市場特點,提出了農(nóng)產(chǎn)品電子商務(wù)模式應(yīng)具備的特征。其次,分析了當(dāng)前農(nóng)產(chǎn)品電子商務(wù)幾種常見的商業(yè)模式,對當(dāng)前國內(nèi)典型的農(nóng)產(chǎn)品電子商務(wù)商業(yè)模式案例進行深入的分析和比較研究。最后,借鑒典型案例的研究,總結(jié)出商務(wù)模式實踐研究的思路與框架。以JSY公司為分析主體,對其商務(wù)模式進行深入探討。根據(jù)JSY公司的基本情況,采用SWOT分析法對其運營狀態(tài)進行研究。并通過實地調(diào)研和實際數(shù)據(jù)分析對其戰(zhàn)略定位、客戶定位以及產(chǎn)品結(jié)構(gòu)等商務(wù)模式組件進行了深入分析。依據(jù)商務(wù)模式定位設(shè)計原則,參考目前JSY公司實際內(nèi)外部條件及環(huán)境,構(gòu)想和提出了適合JSY公司的生鮮農(nóng)產(chǎn)品電子商務(wù)模式。并對該地區(qū)生鮮農(nóng)產(chǎn)品電子商務(wù)的實踐及普及提出具有參考性價值的啟示及對策。
[Abstract]:With the development of economic and social informatization, electronic commerce has shown its strong application potential and has been gradually applied in various industries. The application of electronic commerce in the circulation of agricultural products is still in the exploratory stage. The application and popularization of electronic commerce of agricultural products will help to enhance the vitality of agricultural products market in China. The main goal of this paper is to analyze the typical domestic agricultural products e-commerce model. This paper tries to put forward constructive suggestions on the selection of fresh e-commerce mode for JSY Company through systematic analysis. This paper starts with the basic theory of e-commerce of fresh agricultural products, and analyzes the case of e-commerce of typical agricultural products in China. This paper studies the basic mode of electronic commerce of fresh agricultural products in China. Firstly, it reviews a large number of documents, summarizes the development of electronic commerce of agricultural products worldwide, and introduces the agricultural products and their related theories of electronic commerce. At the same time, combined with the specific scope of e-commerce of agricultural products, according to the connotation of fresh agricultural products and the characteristics of the market, the characteristics of e-commerce mode of agricultural products are put forward. Secondly, This paper analyzes several common commercial models of agricultural products electronic commerce, and makes a deep analysis and comparative study on the typical domestic agricultural products electronic commerce business model cases. Finally, it draws lessons from the research of typical cases. This paper summarizes the thinking and framework of practical research on business model. Taking JSY Company as the main body of analysis, it makes a deep discussion on its business model. According to the basic situation of JSY Company, This paper adopts SWOT analysis method to study its operation state, and through field investigation and actual data analysis, deeply analyzes the business model components such as strategic positioning, customer positioning and product structure, etc. According to the principles of business pattern positioning design, Referring to the actual internal and external conditions and environment of JSY Company at present, The electronic commerce mode of fresh agricultural products suitable for JSY company is conceived and put forward, and the enlightenment and countermeasures of reference value for the practice and popularization of e-commerce of fresh agricultural products in this area are put forward.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6;F323.7

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本文編號：1638557