本文選題：經(jīng)濟型酒店　切入點：連鎖酒店　出處：《哈爾濱工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨“十二五”規(guī)劃的收官和“十三五”規(guī)劃的開始,旅游業(yè)仍然是我國經(jīng)濟發(fā)展的熱點話題。旅游業(yè)的快速發(fā)展使我國酒店業(yè)迅速擴張,其中經(jīng)濟型連鎖酒店成為市場的新熱點。1996年,經(jīng)濟型連鎖酒店這一概念首次在國內(nèi)被提出,六年后如家連鎖酒店正式成立,2005年哈爾濱禧龍連鎖酒店在黑龍江省哈爾濱市成立,發(fā)展勢頭已經(jīng)超過大部分同類型酒店,在2017年1月全國經(jīng)濟型酒店品牌排行榜中排名第40位,無論是發(fā)展速度還是競爭能力都居于整個行業(yè)的前列。本文以哈爾濱禧龍連鎖酒店作為研究對象,在結(jié)合理論研究方法與實踐研究方法的基礎(chǔ)上,運用文獻綜述法和實踐調(diào)研法等研究方法,實地調(diào)研考察獲得數(shù)據(jù)和信息,以確保本研究的真實性和科學(xué)性。本文首先通過文獻綜述法,收集梳理關(guān)于經(jīng)濟型連鎖酒店的文獻及相關(guān)資料,并簡要概括了國內(nèi)外經(jīng)濟型連鎖酒店的發(fā)展概況。在此基礎(chǔ)之上,對經(jīng)濟型連鎖酒店的宏觀環(huán)境進行了分析,其中包括經(jīng)濟環(huán)境、政治法律環(huán)境、技術(shù)環(huán)境及社會文化環(huán)境,闡述了經(jīng)濟型連鎖酒店的市場環(huán)境,并以如家酒店和7天連鎖酒店為例,簡要對比分析了哈爾濱禧龍連鎖酒店與哈爾濱如家酒店集團、哈爾濱7天連鎖酒店集團的市場競爭力。運用SWOT分析法,對經(jīng)濟型連鎖酒店的整體競爭環(huán)境進行優(yōu)勢分析、劣勢分析、機會分析和挑戰(zhàn)分析,并整理對策結(jié)論。根據(jù)當(dāng)前哈爾濱禧龍連鎖酒店的經(jīng)營現(xiàn)狀及在發(fā)展過程中所面臨的問題進行深入探討,在分析問題成因的基礎(chǔ)上,提出了哈爾濱禧龍連鎖酒店的發(fā)展策略,包括規(guī)劃創(chuàng)新發(fā)展、改革調(diào)整管理制度體系、更新完善酒店人力資源管理模式、全面加強酒店營銷。
[Abstract]:With the closing of the 12th Five-Year Plan and the beginning of the 13th Five-Year Plan, tourism is still a hot topic in China's economic development. With the rapid development of tourism, China's hotel industry is expanding rapidly. In 1996, the concept of economic chain hotel was first put forward in China. Six years later, the hotel chain was formally established. In 2005, the Harbin Xilong hotel chain was established in Harbin, Heilongjiang Province. The momentum of development has surpassed that of most hotels of the same type. In January 2017, it ranked 40th in the national ranking of economic hotel brands. Both the development speed and the competitive ability are in the forefront of the whole industry. This paper takes the Harbin Xilong hotel chain as the research object, on the basis of combining the theoretical research method with the practical research method, In order to ensure the authenticity and scientificity of this study, this paper uses the methods of literature review and practical investigation to obtain the data and information from the field investigation. Collecting and combing the literature and related information about economic chain hotel, and briefly summarizing the development situation of economic hotel chain at home and abroad. On the basis of this, the macro environment of economy type hotel chain is analyzed. Including the economic environment, the political and legal environment, the technical environment and the social and cultural environment, this paper expounds the market environment of the economic hotel chain, and takes 24Home Hotel 24 and the 7-day hotel chain as an example. The market competitiveness of Harbin Xilong hotel chain, Harbin 24Home Hotel 24 group and Harbin 7-day chain hotel group is compared and analyzed. The advantages of the overall competitive environment of economic chain hotel are analyzed by using SWOT analysis method. Disadvantages analysis, opportunity analysis and challenge analysis, and collate the countermeasure conclusion. According to the current situation of Harbin Xilong chain hotel management and the problems in the process of development, on the basis of analyzing the causes of the problems, This paper puts forward the development strategy of Harbin Xilong hotel chain, including planning innovation and development, reforming and adjusting management system, renewing and perfecting hotel human resource management model, and strengthening hotel marketing in an all-round way.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F719.2

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