本文選題：進口跨境電商　切入點：問卷調查　出處：《暨南大學》2017年碩士論文　論文類型：學位論文

【摘要】：我國電子商務萌芽于1997年,歷經二十年的發(fā)展,經歷過低谷,也有過崛起,目前已呈現(xiàn)較為穩(wěn)定的格局。進口跨境電商是從2014年開始起步的,政府的支持、消費者的需求、電子商務的發(fā)展等因素給了它創(chuàng)造了良好的條件。近幾年來進口跨境電商發(fā)展迅速,對進出口貿易和國內經濟產生了積極影響,但也給消費者帶來了諸多問題。通過問卷調查和文獻研究,本文總結出進口跨境電商現(xiàn)存的商品質量、物流和稅費三大問題。貨源渠道亂、疏于監(jiān)管、檢驗檢疫機制不完善引發(fā)了商品質量問題,倉儲配送體系缺乏整合使得物流配送時效低,高昂的物流成本導致退換貨難,“稅收新政”成為了稅費問題的導火索。網易考拉海購作為進口跨境電商的黑馬,僅兩年時間銷售額已位居行業(yè)第一。它在品牌授權、供應鏈管理上都有著重要優(yōu)勢,但也存在假貨風險、物流成本高、稅改壓力大的問題。本文整理了政府和電商平臺現(xiàn)有的策略,以此為基礎,并借鑒網易考拉海購和其他國內外企業(yè)的發(fā)展經驗,從政府、跨境電商平臺和消費者三個維度為我國進口跨境電商提出下一步的發(fā)展策略。政府應健全商品申報、檢驗和投訴機制,積極推動跨境物流發(fā)展,加強行業(yè)法律法規(guī)建設;電商平臺應做好質量把控、加強監(jiān)管,大力發(fā)展第三方物流,構建自身核心競爭力;消費者應謹慎辨別電商平臺和商品信息,學會維護自身正當權益。通過政府、平臺和消費者的共同努力,進口跨境電商問題會逐步得到改善,行業(yè)會不斷發(fā)展成熟,資源也會越發(fā)集中于競爭優(yōu)勢的平臺。
[Abstract]:China's e-commerce sprouted in 1997, experienced 20 years of development, experienced a trough, has also risen, has now presented a relatively stable pattern. Import cross-border e-commerce started in 2014, government support, consumer demand, The development of e-commerce and other factors have created favorable conditions for it. In recent years, cross-border e-commerce imports have developed rapidly, which has had a positive impact on import and export trade and the domestic economy. But it also brings a lot of problems to consumers. Through questionnaire survey and literature research, this paper summarizes the existing three major problems of import cross-border e-commerce: commodity quality, logistics and taxes and fees. The imperfect inspection and quarantine mechanism has caused the commodity quality problems, and the lack of integration of the warehousing and distribution system has resulted in a low efficiency of logistics distribution. High logistics costs have made it difficult to return and exchange goods, and the "new tax deal" has become the trigger for the tax issue. NetEase koala, the black horse of cross-border e-commerce imports, ranks first in sales in just two years. It is licensing its brand. Supply chain management has important advantages, but there are also some problems such as fake goods risk, high logistics cost and great pressure of tax reform. With reference to the development experience of NetEase koala and other domestic and foreign enterprises, the government, cross-border e-commerce platform and consumers put forward the next development strategy for China's import cross-border e-commerce from the government, cross-border e-commerce platform and consumers. The government should improve the commodity declaration. The inspection and complaint mechanism should actively promote the development of cross-border logistics and strengthen the construction of laws and regulations of the industry, and the e-commerce platform should do a good job of quality control, strengthen supervision, vigorously develop third-party logistics, and build its own core competitiveness. Consumers should carefully distinguish between e-commerce platforms and commodity information, and learn to safeguard their legitimate rights and interests. Through the joint efforts of the government, platforms and consumers, the issue of cross-border e-commerce imports will be gradually improved and the industry will continue to develop and mature. Resources will also be increasingly focused on competitive advantage of the platform.
【學位授予單位】：暨南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F752.61

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本文編號：1632818