發(fā)布時間：2018-02-11 05:26

  本文關(guān)鍵詞： 季節(jié)性商品 信息不對稱 雙渠道 供應(yīng)鏈協(xié)調(diào) 報童模型　出處：《東華大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著科技的進步和市場競爭的加劇,越來越多的產(chǎn)品表現(xiàn)出季節(jié)性商品的特點,如服裝、生鮮農(nóng)產(chǎn)品等。季節(jié)性商品生命周期短,期末殘值較低,具有易腐性和易損性。產(chǎn)品生命周期的縮短使得供應(yīng)鏈各組成成員很難準確的預(yù)測市場需求,這通常會導(dǎo)致產(chǎn)品的缺貨或者滯銷的現(xiàn)象,因此季節(jié)性商品的管理艱巨而復(fù)雜。與此同時,信息技術(shù)的快速發(fā)展使得電子直銷渠道成為有別于傳統(tǒng)零售渠道的另一種銷售渠道。近年來越來越多的制造商除了通過傳統(tǒng)零售渠道銷售季節(jié)性商品,也采用電子直銷渠道來銷售季節(jié)性商品,雙渠道供應(yīng)鏈管理成為目前的一個研究熱點。供應(yīng)鏈上各組成成員之間建立起相互信任的戰(zhàn)略合作伙伴關(guān)系,進行信息和知識的共享是提高供應(yīng)鏈內(nèi)部效率的根本保證。然而,供應(yīng)鏈各組成成員是相互獨立的,信息和決策權(quán)是分散化的,相互之間也存在著利益沖突。擁有信息優(yōu)勢的一方為了獲取更多的收益不愿同供應(yīng)鏈中其他成員分享其私有信息,最終導(dǎo)致了供應(yīng)鏈中信息不對稱的現(xiàn)象,如何協(xié)調(diào)信息不對稱下的季節(jié)性商品雙渠道供應(yīng)鏈是迫切需要解決的問題。本論文以季節(jié)性商品供應(yīng)鏈為研究背景,考慮到電子商務(wù)直銷渠道應(yīng)用的普遍性,論文主要研究信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈協(xié)調(diào)策略。在綜述了信息不對稱下供應(yīng)鏈管理、季節(jié)性商品供應(yīng)鏈管理和雙渠道供應(yīng)鏈協(xié)調(diào)等相關(guān)理論研究的基礎(chǔ)上,考慮到季節(jié)性商品供應(yīng)鏈的特點,建立了信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈的報童模型,并運用供應(yīng)鏈批發(fā)價收益共享契約和批發(fā)價回購契約對信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈的協(xié)調(diào)進行建模和仿真研究,以尋找季節(jié)性商品雙渠道供應(yīng)鏈的最優(yōu)協(xié)調(diào)策略。針對由一個制造商和一個零售商組成的季節(jié)性商品雙渠道供應(yīng)鏈系統(tǒng),其中制造商通過電子直銷渠道和傳統(tǒng)零售渠道銷售季節(jié)性商品,零售商只通過傳統(tǒng)零售渠道來銷售季節(jié)性商品,本論文首先研究了制造商生產(chǎn)成本信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈協(xié)調(diào)策略問題。在制造商生產(chǎn)成本信息不對稱下,制造商會向外宣布較高的生產(chǎn)成本,從而可以制定較高的批發(fā)價來提高自己的利潤,然而批發(fā)價的升高會降低零售商的利潤。通過建模和數(shù)據(jù)仿真研究證明,運用批發(fā)價和收益共享聯(lián)合契約可以使得制造商和零售商的利潤均增加。進而,研究了零售商銷售成本信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈的協(xié)調(diào)策略問題。考慮到季節(jié)性商品的特點,基于報童模型分別構(gòu)造了零售商銷售成本信息不對稱下,無契約協(xié)調(diào)和制造商采用回購契約來協(xié)調(diào)季節(jié)性商品雙渠道供應(yīng)鏈的模型,并運用批發(fā)價和回購聯(lián)合契約協(xié)調(diào)零售商銷售成本信息不對稱下季節(jié)性商品雙渠道供應(yīng)鏈。建模和仿真結(jié)果顯示,在批發(fā)價和回購聯(lián)合契約下制造商和零售商的利潤均是增加的,且可以達到集中決策下供應(yīng)鏈的利潤,從而說明了該契約的有效性。最后,總結(jié)了論文的研究內(nèi)容及研究成果,并提出了進一步的研究方向。
[Abstract]:With the progress of science and technology and the intensification of market competition, more and more products showed the characteristics of seasonal goods such as clothing, fresh agricultural products. Seasonal product life cycle is short, salvage value is low, is perishable and vulnerability. The shortening of product life cycle makes the supply chain members are difficult to predict the market demand accurately, which usually leads to the product out of stock or unsalable phenomenon, so the seasonal goods management is arduous and complex. At the same time, the rapid development of information technology makes electronic direct channel has become another sales channel different from traditional retail channels. In recent years, more and more manufacturers in addition to the traditional retail channel sales seasonal goods, also uses electronic direct channel to sell seasonal goods, the dual channel supply chain management has become a hot research topic at present. On the supply chain composed of members Established a strategic partnership of mutual trust, information and knowledge sharing is the basic guarantee of improving supply chain efficiency. However, the supply chain members are independent of each other, information and decision-making is decentralized, interaction also exists between the conflict of interest. The party with information superiority to the other members get more income than with the supply chain to share their private information, resulting in information asymmetry phenomenon in supply chain, how to coordinate the information asymmetry seasonal goods in dual channel supply chain is an urgent problem. In this paper, seasonal products supply chain as the research background, taking into account the universal electronic business direct channel application, the main research under Information asymmetry seasonal goods in dual channel supply chain coordination strategy. In a review of information asymmetry on supply chain management, seasonal Based on the related theory of commodity supply chain management and coordination of dual channel supply chain and so on, considering the characteristics of seasonal products supply chain, establish the newsboy model under information asymmetry seasonal goods in dual channel supply chain, and the use of supply chain wholesale price gains for seasonal goods under asymmetric information of dual channel supply chain coordination the wholesale price contract and buyback contract research on Modeling and Simulation of sharing, with the optimal coordination strategy for seasonal goods. In the dual channel supply chain consisting of a manufacturer and a retailer of seasonal goods in dual channel supply chain system, the manufacturer through the electronic channel and traditional retail channel sales seasonal goods retailers only to sell seasonal products through traditional retail channels, this paper studied the asymmetric producing cost information for seasonal goods in dual channel Supply chain coordination strategy. In the asymmetric information production cost of manufacturers, manufacturers announced higher production cost, which can make high wholesale price to increase their profits, but increased wholesale price will reduce the profits of retailers. Through the research of modeling and data simulation shows that the use of wholesale price and revenue sharing contract can be combined the profits of the manufacturer and the retailer are increased. Thus, the problem of coordination strategy cost retailers under asymmetric information of seasonal goods in dual channel supply chain. Considering the characteristics of seasonal goods, based on the newsboy model are constructed cost retailers under asymmetric information, no contract and manufacturer repurchase contract to coordinate the seasonal the goods in dual channel supply chain model, and use the wholesale price and buyback contract coordination with retailer sales information cost Under the asymmetric seasonal goods in dual channel supply chain. Modeling and simulation results show that the wholesale price and buyback contract with the profits of manufacturer and retailer are increased, and the supply chain can reach the profit under centralized decision, which shows the effectiveness of the contract. Finally, summarizes the research contents and research results of the thesis, and the further research direction.

【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F274;F724.6

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