發(fā)布時間：2018-01-25 09:16

  本文關鍵詞： 養(yǎng)老機構 品牌 發(fā)展路徑　出處：《首都經(jīng)濟貿易大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著我國老齡化程度的不斷加重,養(yǎng)老問題受到各界人士以及政府的高度關注。由于人們的生活工作習慣和觀念的改變,傳統(tǒng)的養(yǎng)老模式面臨巨大挑戰(zhàn),人們對機構養(yǎng)老的認可度日益提高。機構養(yǎng)老已經(jīng)不單單是對養(yǎng)老模式的一種補充,更是起到支撐的作用。雖然我國機構養(yǎng)老有著巨大的發(fā)展空間和市場需求,但是由于供需不平衡、制度不完善、資金不到位等諸多因素,我國養(yǎng)老機構的發(fā)展速度受到了很大的限制。我國經(jīng)濟進入轉型期后,服務業(yè)在經(jīng)濟發(fā)展所處的地位與日俱增,養(yǎng)老產業(yè)作為藍海產業(yè),在服務業(yè)中所占的比重也是越來越高。伴隨著供給側改革的大環(huán)境,國家越來越重視品牌對于推動供需升級的作用,為了使養(yǎng)老機構能夠更好更快的發(fā)展,養(yǎng)老機構的品牌建設就顯得非常有必要。可是長期以來,國內外的學者專家更多的是從供需和政府政策等方面來探討?zhàn)B老機構的發(fā)展,鮮有人從品牌角度來研究養(yǎng)老機構。因此,養(yǎng)老機構與品牌的融合研究是當前背景下需要迫切解決的問題。本文試圖通過品牌的理論來尋求養(yǎng)老機構的發(fā)展途徑,其研究內容分為三個部分。第一部分通過對服務品牌及養(yǎng)老機構相關文獻進行梳理和總結,并提出所需的理論基礎。第二部分通過分析我國養(yǎng)老機構的現(xiàn)狀,提出養(yǎng)老機構品牌建設的必要性。第三部分對我國養(yǎng)老機構進行案例分析,并通過對前兩部分內容進行分析,提出我國建設養(yǎng)老機構強勢品牌的具體發(fā)展路徑。
[Abstract]:With the aggravation of the aging degree of our country, the pension problem is highly concerned by people from all walks of life as well as the government. Because of the change of people's living and working habits and ideas, the traditional old-age model is faced with enormous challenges. The recognition of institutional pension is increasing. Institutional pension is not only a supplement to the pension model, but also plays a supporting role. Although there is a huge space for development and market demand for institutional pension in China. However, due to the imbalance between supply and demand, imperfect system, lack of funds and other factors, the pace of development of pension institutions in China has been greatly restricted. The status of service industry in economic development is increasing day by day, pension industry as a blue sea industry, in the service industry is also more and more high proportion, accompanied by the supply-side reform of the environment. The country pays more and more attention to the role of brand in promoting the upgrading of supply and demand. In order to make the pension institutions better and faster development, the brand construction of pension institutions is very necessary. But for a long time. Scholars and experts at home and abroad are more from the supply and demand and government policies to explore the development of pension institutions, few people from the brand perspective to study pension institutions. The research on the amalgamation of pension institutions and brands is an urgent problem to be solved under the current background. This paper tries to seek the way of the development of pension institutions through the theory of brand. The research content is divided into three parts. The first part through the service brand and pension institutions related literature combing and summary, and put forward the necessary theoretical basis. The second part through the analysis of the status quo of pension institutions in China. The third part is the case analysis of the pension institutions in China, and through the analysis of the first two parts, the paper puts forward the specific development path of building strong brands of pension institutions in China.
【學位授予單位】：首都經(jīng)濟貿易大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D669.6;F719

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