本文關(guān)鍵詞：蘇寧商業(yè)模式戰(zhàn)略選擇及財務(wù)績效影響分析　出處：《浙江工商大學》2015年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 商業(yè)模式 財務(wù)績效 戰(zhàn)略選擇

【摘要】：商業(yè)模式是一系列要素及其關(guān)系的概念性工具,是企業(yè)創(chuàng)造價值的核心邏輯。商業(yè)模式存在于企業(yè)的每一個成長階段,從偏遠山村的小賣部,到初具規(guī)模的中小企業(yè),再到規(guī)模龐大的跨國集團,其背后都存在一套或優(yōu)或劣的商業(yè)模式。一套成功的商業(yè)模式必定是注重描述企業(yè)的整體性和系統(tǒng)性,包含價值創(chuàng)造與價值獲取兩種機制,同時具有一定的動態(tài)性和獨特性。在企業(yè)的環(huán)境中,企業(yè)的商業(yè)模式構(gòu)造是企業(yè)的頂層設(shè)計,它是一個企業(yè)良性成長發(fā)展的運行模式,將驅(qū)動一個企業(yè)的持續(xù)盈利和快速增長；它是企業(yè)科學發(fā)展的規(guī)律,高度指引著企業(yè)的總體戰(zhàn)略方針,可以說是“戰(zhàn)略的戰(zhàn)略”。因此,研究商業(yè)模式的構(gòu)建具有促進企業(yè)良性發(fā)展的意義。本文試圖從要素方面來對企業(yè)的商業(yè)模式進行研究,得出可供借鑒的啟示。本文選取蘇寧云商集團作為文章的案例公司。在總結(jié)歸納之前學者對于商業(yè)模式的要素分析基礎(chǔ)之上,選取戰(zhàn)略定位、業(yè)務(wù)流程、關(guān)鍵資源能力以及盈利模式四個要素作為分析要素框架。蘇寧云商集團在2011年之后實施線上線下結(jié)合的雙線模式,在2011年之前蘇寧云商一直是線下零售連鎖商業(yè)模式。本文運用商業(yè)模式的要素研究框架對蘇寧云商的雙線模式進行解析,從而對蘇寧云商集團的商業(yè)模式優(yōu)缺點作出分析評價,并為其他傳統(tǒng)零售行業(yè)的商業(yè)模式發(fā)展提供一些參考性意見。在對上述商業(yè)模式戰(zhàn)略選擇進行分析后,本文通過對蘇寧云商集團的財務(wù)數(shù)據(jù)、財務(wù)指標的分析,進而對蘇寧云商集團在商業(yè)模式轉(zhuǎn)變過程中帶來的財務(wù)績效以及財務(wù)報表方面的影響進行評述。同時本文將蘇寧云商集團與國美電器的財務(wù)績效進行橫向的比較分析,更為直觀地揭示蘇寧云商商業(yè)模式對財務(wù)績效所帶來的影響。最后,本文以SWOT法和視角對蘇寧云商的商業(yè)模式戰(zhàn)略選擇進一步進行分析,得出一個總體的評述與結(jié)論,并對蘇寧云商集團的商業(yè)模式發(fā)展建設(shè)及其他大型零售企業(yè)商業(yè)模式發(fā)展提供借鑒與啟示。經(jīng)過研究,本文得到了下列結(jié)論：(1)蘇寧云商推進企業(yè)的改革,轉(zhuǎn)變自身商業(yè)模式是正確的戰(zhàn)略選擇；(2)蘇寧的商業(yè)模式實現(xiàn)了線上線下融合效應(yīng)；(3)蘇寧的財務(wù)虧損可以通過商業(yè)模式落成之后的長遠發(fā)展進行扭轉(zhuǎn)。根據(jù)結(jié)論,本文得到的啟示如下：(1)傳統(tǒng)零售企業(yè)商業(yè)模式轉(zhuǎn)型勢在必行；(2)O2O商業(yè)模式滿足傳統(tǒng)零售企業(yè)的轉(zhuǎn)型需要；(3)傳統(tǒng)零售企業(yè)要立足自身優(yōu)勢進行商業(yè)模式整合創(chuàng)新。
[Abstract]:The business model is a series of elements and the relationship between the conceptual tools is the core logic of value creation of enterprises. Business model exists in every growth stage of enterprises, from the remote village canteen, to a certain scale of small and medium-sized enterprises, to large multinational group, behind the existence of a set of or superior or bad business model. A successful business model must be pay attention to describe the integrity and the system of the enterprise, including two kind of value creation mechanism and value, also has dynamic and unique. In the business environment, business model construction of enterprise is the top-level design enterprise, it is the mode of operation the development of healthy growth of an enterprise, will drive the sustained profitability of an enterprise and the rapid growth of enterprises; it is the laws of scientific development, the height of guide the overall strategy of enterprises, can be said to be "the strategy of war Slightly. Therefore, with the promotion of the healthy development of the enterprise business model based on the meaning construction. This paper tries to research on the business model elements to draw inspiration for reference. This paper selects the Su ningyun group as a case, the article. Scholars in the summary before the elements of business model on the basis of the analysis selection, strategic positioning, business process, key resource capacity and profit model of four factors as the factor analysis framework. Dual mode combination of Su ningyun group to implement the line after 2011, before 2011, Su ningyun has been offline retail chain business model. This paper uses dual mode elements in the research framework of the business model of Su ningyun analysis, evaluation of Su ningyun group business model advantages and disadvantages, and other traditional retail business To provide some references for industry development mode. In the analysis of the business model of strategic choice, this paper through the financial data of Su ningyun group, the analysis of financial index, and then discussed on Su ningyun group in the process of business model transformation brought by the financial performance and financial aspects of the report. At the same time the author makes a comparison of Su ningyun group and Gome's financial performance, a more intuitive way to reveal the effect of Su ningyun business model brings to the financial performance. Finally, based on the SWOT method and the perspective of Su ningyun commercial further analysis on the strategic choice of business model, obtained a general review and the conclusion provides reference and inspiration for the construction and development of Su ningyun group's business model and other large retail enterprise business model development. After the study, we get the following. Theory: (1) Su ningyun to promote the reform of enterprise, change their business model is the correct strategic choice; (2) Suning business model to achieve the integration of online and offline effect; (3) Suning financial losses can reverse the long-term development through the business model completed. According to the conclusions obtained in this paper. The implications are as follows: (1) imperative transformation of the business model of traditional retail business; (2) O2O business model to meet the needs of the transformation of the traditional retail enterprises; (3) the traditional retail enterprises should be based on their own advantages to the integration and innovation of business model.

【學位授予單位】：浙江工商大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F715;F721.7

【相似文獻】

相關(guān)期刊論文 前10條

1 王建斌;滕紅;于穎;毛海軍;;財務(wù)績效管理的博弈分析[J];會計之友(下);2007年01期

2 韓福明;;企業(yè)社會責任、社會資本、財務(wù)績效的關(guān)系研究[J];商業(yè)時代;2009年20期

3 湯麗萍;王秋實;;企業(yè)社會責任與財務(wù)績效相關(guān)性研究綜述[J];會計之友;2011年29期

4 傅鴻震;;國外企業(yè)社會責任與財務(wù)績效關(guān)系實證研究述評[J];未來與發(fā)展;2011年11期

5 陳德萍;;企業(yè)社會責任與財務(wù)績效的實證研究[J];統(tǒng)計與決策;2012年12期

6 蘇素紅;;企業(yè)社會責任對財務(wù)績效的影響[J];財政監(jiān)督;2012年17期

7 趙存麗;;不同企業(yè)性質(zhì)的社會責任與財務(wù)績效相關(guān)性研究[J];會計之友;2013年02期

8 王麗紅;;企業(yè)社會責任與財務(wù)績效的關(guān)系[J];時代金融;2013年12期

9 翟惠根;楊敏恒;;企業(yè)社會責任與財務(wù)績效的相關(guān)性研究[J];湖南科技學院學報;2013年04期

10 盧佳寧;冀曉偉;;基于利益相關(guān)者理論的企業(yè)社會責任對財務(wù)績效的影響[J];商場現(xiàn)代化;2013年18期

相關(guān)會議論文 前10條

1 張兆國;尹開國;李庚秦;;公司社會責任與財務(wù)績效關(guān)系研究:基于利益相關(guān)者理論[A];中國會計學會高等工科院校分會2009年學術(shù)會議（第十六屆學術(shù)年會）論文集[C];2009年

2 胡曲應(yīng);;基于排污費視角的上市公司環(huán)境績效對財務(wù)績效的相關(guān)性研究[A];中國會計學會環(huán)境會計專業(yè)委員會2011學術(shù)年會論文集[C];2011年

3 周運蘭;李子s，

本文編號：1360359