多品牌戰(zhàn)略在基金中的應(yīng)用——富達(dá)基金的啟示
發(fā)布時間:2019-04-24 18:29
【摘要】:共同基金業(yè)市場買方力量不斷增強、市場需求的不斷細(xì)分,對基金公司的產(chǎn)品線建設(shè)能力與產(chǎn)品創(chuàng)新能力提出了新的挑戰(zhàn),文章從多品牌戰(zhàn)略的角度,分析美國第一大基金公司——富達(dá)基金的產(chǎn)品線建設(shè),并由此提出了對中國共同基金業(yè)發(fā)展的相關(guān)建議。
[Abstract]:The market buyer strength of mutual fund industry continues to strengthen and the market demand is constantly subdivided, which puts forward a new challenge to the fund company's product line building ability and product innovation ability. This paper, from the angle of multi-brand strategy, puts forward a new challenge to the fund company. This paper analyzes the product line construction of Fidelity Fund, the largest fund company in the United States, and puts forward some suggestions for the development of mutual fund industry in China.
【作者單位】: 北京大學(xué)深圳研究生院匯豐商學(xué)院;深圳德銀資產(chǎn)管理有限公司;
【分類號】:F832.5;F273.2
[Abstract]:The market buyer strength of mutual fund industry continues to strengthen and the market demand is constantly subdivided, which puts forward a new challenge to the fund company's product line building ability and product innovation ability. This paper, from the angle of multi-brand strategy, puts forward a new challenge to the fund company. This paper analyzes the product line construction of Fidelity Fund, the largest fund company in the United States, and puts forward some suggestions for the development of mutual fund industry in China.
【作者單位】: 北京大學(xué)深圳研究生院匯豐商學(xué)院;深圳德銀資產(chǎn)管理有限公司;
【分類號】:F832.5;F273.2
【共引文獻(xiàn)】
相關(guān)期刊論文 前1條
1 陸鳳英;;談多品牌策略在企業(yè)營銷實踐中的運用[J];甘肅科技縱橫;2006年01期
相關(guān)碩士學(xué)位論文 前10條
1 胡彭;KL公司多品牌戰(zhàn)略研究[D];重慶大學(xué);2004年
2 劉廣程;煙草生產(chǎn)企業(yè)高端產(chǎn)品經(jīng)營分析研究——以青島卷煙廠為例[D];中國海洋大學(xué);2005年
3 王建軍;平濾公司國內(nèi)市場營銷戰(zhàn)略研究[D];鄭州大學(xué);2005年
4 華e,
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