PF銀行客戶經理績效考核機制的優(yōu)化研究
發(fā)布時間：2019-01-28 22:04
【摘要】：國際金融體系的變革對商業(yè)銀行的發(fā)展環(huán)境產生了長遠的影響,市場經濟環(huán)境的變化加劇了金融行業(yè)的持續(xù)競爭。面對以客戶需求為中心的金融服務發(fā)展趨勢,促使各大商業(yè)銀行提供多樣性的金融服務和金融產品,加速了各大商業(yè)銀行的不斷創(chuàng)新,以提高商業(yè)銀行的核心競爭力。為支持商業(yè)銀行的經營轉變和模式創(chuàng)新,如何建立優(yōu)化一個科學高效的績效考核機制,實現商業(yè)銀行中肩負市場營銷重任的客戶經理群體的員工個人價值,不斷提高商業(yè)銀行的收益,最終實現商業(yè)銀行的可持續(xù)發(fā)展和形成特有的核心競爭力,成為了國內各個商業(yè)銀行關注的重點。本文以PF銀行的客戶經理績效考核機制為研究對象。首先,本文分析績效考核機制的基本原則和基本方法,結合績效激勵的理論知識和商業(yè)銀行管理創(chuàng)新的要求,對PF銀行客戶經理績效考核機制的現狀進行分析研究,聯系PF銀行業(yè)務發(fā)展的戰(zhàn)略目標和支行績效獎勵的考評指標,分析匯總現行客戶經理績效考核機制的考核方法和考核框架,歸納了客戶經理績效考核的基本概況。其次,基于客戶經理考核現狀的分析,通過調查問卷的形式找出客戶經理績效考核機制存在的主要問題,對存在的問題進行了分類匯總,剖析了客戶經理考核機制問題的原因和優(yōu)化的必要性。最后,針對PF銀行客戶經理績效考核機制存在的問題提供了可實施的優(yōu)化改進的建議,總結對比支行客戶經理績效考核機制優(yōu)化改進后的效果。為發(fā)展PF銀行的業(yè)務經營活動和人力資源管理模式的創(chuàng)新提供了有效幫助,對商業(yè)銀行優(yōu)化現有客戶經理績效考核機制和實現績效考核的管理轉型具有一定的借鑒價值。
[Abstract]:The change of the international financial system has had a long-term impact on the development environment of commercial banks, and the change of the market economy environment has intensified the sustained competition of the financial industry. In the face of the development trend of financial services centered on customer demand, various commercial banks are urged to provide diversified financial services and financial products, which accelerates the continuous innovation of major commercial banks in order to improve the core competitiveness of commercial banks. In order to support the business transformation and mode innovation of commercial banks, how to establish and optimize a scientific and efficient performance appraisal mechanism to realize the personal value of the customers' managers who shoulder the heavy responsibility of marketing in commercial banks. Increasing the profit of commercial banks and realizing the sustainable development of commercial banks and forming special core competitiveness have become the focus of attention of all commercial banks in China. This paper takes PF bank's customer manager performance appraisal mechanism as the research object. First of all, this paper analyzes the basic principles and methods of performance appraisal mechanism, combined with the theoretical knowledge of performance incentive and the requirements of commercial bank management innovation, analyzes and studies the current situation of customer manager performance appraisal mechanism of PF bank. According to the strategic goal of the development of PF bank business and the evaluation index of the performance reward of the branch bank, this paper analyzes the assessment methods and the appraisal framework of the current performance appraisal mechanism of the customer manager, and summarizes the basic situation of the performance appraisal of the customer manager. Secondly, based on the analysis of the current situation of the customer manager assessment, the main problems of the performance appraisal mechanism of the customer manager are found out by the form of questionnaire, and the existing problems are classified and summarized. This paper analyzes the reasons for the problem of the examination mechanism of the customer manager and the necessity of optimizing it. Finally, aiming at the problems existing in the performance appraisal mechanism of customer manager in PF bank, the paper provides some suggestions to optimize and improve the performance appraisal mechanism of customer manager in PF bank, and summarizes and compares the effect after optimizing and improving the performance appraisal mechanism of customer manager in branch bank. It provides effective help for the development of PF bank's business activities and the innovation of human resource management mode, and has certain reference value for commercial banks to optimize the existing customer manager performance appraisal mechanism and realize the management transformation of performance appraisal.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.33;F272.92
本文編號：2417354
[Abstract]:The change of the international financial system has had a long-term impact on the development environment of commercial banks, and the change of the market economy environment has intensified the sustained competition of the financial industry. In the face of the development trend of financial services centered on customer demand, various commercial banks are urged to provide diversified financial services and financial products, which accelerates the continuous innovation of major commercial banks in order to improve the core competitiveness of commercial banks. In order to support the business transformation and mode innovation of commercial banks, how to establish and optimize a scientific and efficient performance appraisal mechanism to realize the personal value of the customers' managers who shoulder the heavy responsibility of marketing in commercial banks. Increasing the profit of commercial banks and realizing the sustainable development of commercial banks and forming special core competitiveness have become the focus of attention of all commercial banks in China. This paper takes PF bank's customer manager performance appraisal mechanism as the research object. First of all, this paper analyzes the basic principles and methods of performance appraisal mechanism, combined with the theoretical knowledge of performance incentive and the requirements of commercial bank management innovation, analyzes and studies the current situation of customer manager performance appraisal mechanism of PF bank. According to the strategic goal of the development of PF bank business and the evaluation index of the performance reward of the branch bank, this paper analyzes the assessment methods and the appraisal framework of the current performance appraisal mechanism of the customer manager, and summarizes the basic situation of the performance appraisal of the customer manager. Secondly, based on the analysis of the current situation of the customer manager assessment, the main problems of the performance appraisal mechanism of the customer manager are found out by the form of questionnaire, and the existing problems are classified and summarized. This paper analyzes the reasons for the problem of the examination mechanism of the customer manager and the necessity of optimizing it. Finally, aiming at the problems existing in the performance appraisal mechanism of customer manager in PF bank, the paper provides some suggestions to optimize and improve the performance appraisal mechanism of customer manager in PF bank, and summarizes and compares the effect after optimizing and improving the performance appraisal mechanism of customer manager in branch bank. It provides effective help for the development of PF bank's business activities and the innovation of human resource management mode, and has certain reference value for commercial banks to optimize the existing customer manager performance appraisal mechanism and realize the management transformation of performance appraisal.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.33;F272.92
【參考文獻】
相關期刊論文 前10條
1 張東民;;事業(yè)單位績效考核管理初探[J];人力資源管理;2014年01期
2 趙君;;基于績效考核視角下職場偏差行為的治理策略[J];管理現代化;2013年05期
3 王艷玲;;強化績效考核管理 提高企業(yè)工作效能[J];中國煤炭工業(yè);2012年12期
4 姜雪;;淺談公司績效考核管理[J];知識經濟;2012年22期
5 宋俊英;;淺談人力資源管理中的績效考核管理[J];經濟師;2012年10期
6 陳仲常;劉佳;林川;;商業(yè)銀行績效評價體系及影響因素研究[J];工業(yè)工程;2011年03期
7 陳曉;;國有商業(yè)銀行管理類部門的人力資源配置及績效考核[J];經濟導刊;2011年06期
8 楊忠;;淺析我國商業(yè)銀行管理方法創(chuàng)新[J];中國外資;2011年04期
9 田凱;;商業(yè)銀行管理會計系統(tǒng)現狀分析及發(fā)展策略建議[J];金融與經濟;2008年12期
10 方霞;;商業(yè)銀行績效評估中PROMETHEE法的應用[J];財經論叢(浙江財經學院學報);2006年01期
相關碩士學位論文 前1條
1 龍峻;民生銀行KM分行客戶經理績效考核體系優(yōu)化研究[D];云南大學;2011年
，本文編號：2417354
本文鏈接：http://www.sikaile.net/jingjilunwen/guojijinrong/2417354.html
