佛塑科技集團(tuán)股份有限公司智能節(jié)能貼膜項(xiàng)目商業(yè)計(jì)劃書
發(fā)布時(shí)間：2019-05-27 16:21
【摘要】：國務(wù)院發(fā)布的《關(guān)于加快培育和發(fā)展戰(zhàn)略性新興產(chǎn)業(yè)的決定》中,明確了重點(diǎn)發(fā)展的七大戰(zhàn)略性新興產(chǎn)業(yè),其中節(jié)能環(huán)保被列首位,凸顯了“發(fā)展節(jié)能環(huán)保產(chǎn)業(yè)”的國家戰(zhàn)略地位。根據(jù)規(guī)劃,到2020年,戰(zhàn)略性新興產(chǎn)業(yè)增加值占國內(nèi)生產(chǎn)總值的比重力爭(zhēng)達(dá)到15%左右。節(jié)能環(huán)保、新一代信息技術(shù)、生物、高端裝備制造產(chǎn)業(yè)成為國民經(jīng)濟(jì)的支柱產(chǎn)業(yè),新能源、新材料、新能源汽車產(chǎn)業(yè)成為國民經(jīng)濟(jì)的先導(dǎo)產(chǎn)業(yè)。本文以戰(zhàn)略管理相關(guān)理論為基礎(chǔ),研究目標(biāo)在于制定一份科學(xué)、客觀、合理的商業(yè)計(jì)劃書。論文首先對(duì)相關(guān)文獻(xiàn)進(jìn)行了回顧,包括智能膜材料綜述、商業(yè)計(jì)劃書、戰(zhàn)略管理與戰(zhàn)略的類型進(jìn)行了文獻(xiàn)回顧,為制定智能節(jié)能貼膜項(xiàng)目商業(yè)計(jì)劃書奠定了理論基礎(chǔ)。其次,對(duì)智能節(jié)能貼膜項(xiàng)目合作雙方(佛塑科技和上海硅所)內(nèi)部資源、能力和外部環(huán)境,包括政治環(huán)境、經(jīng)濟(jì)環(huán)境、技術(shù)環(huán)境以及市場(chǎng)需求、競(jìng)爭(zhēng)環(huán)境進(jìn)行分析,通過分析,得出智能節(jié)能貼膜項(xiàng)目符合國家產(chǎn)業(yè)政策、具備技術(shù)條件、組織管理整合的綜合能力,目前建筑行業(yè)、汽車行業(yè)對(duì)新型的節(jié)能環(huán)保的智能貼膜具有很大的需求,該項(xiàng)目具有廣闊的發(fā)展前景,為開展智能節(jié)能膜項(xiàng)目提供客觀的依據(jù)與支持。合作雙方強(qiáng)強(qiáng)聯(lián)合,能夠率先推出性能價(jià)格比高的智能節(jié)能貼膜新產(chǎn)品,未來可以在競(jìng)爭(zhēng)中保持領(lǐng)先優(yōu)勢(shì)。通過對(duì)該項(xiàng)目進(jìn)行SWOT分析、目標(biāo)客戶定位與選擇、目標(biāo)市場(chǎng)定位與選擇和競(jìng)爭(zhēng)優(yōu)勢(shì)選擇分析,基于該產(chǎn)品具有溫控智能、安全防爆、隱私功能,結(jié)合目前國內(nèi)玻璃貼膜市場(chǎng)狀況,智能節(jié)能貼膜項(xiàng)目將在布局國內(nèi)玻璃貼膜中高端市場(chǎng)的基礎(chǔ)上,積極開拓國外出口市場(chǎng)。目標(biāo)客戶選擇將是建筑和汽車玻璃貼膜的中高端消費(fèi)者。最后項(xiàng)目選擇實(shí)施高差異與低成本相結(jié)合的戰(zhàn)略,建立關(guān)鍵點(diǎn)高差異訴求,精準(zhǔn)細(xì)分市場(chǎng),以低成本創(chuàng)造高價(jià)值,成為行業(yè)中最優(yōu)價(jià)值的供應(yīng)商。根據(jù)項(xiàng)目定位制定了項(xiàng)目的實(shí)施方案,主要從項(xiàng)目選址、總平面圖布置、工藝流程、廠房建設(shè)、主要設(shè)備、輔助生產(chǎn)設(shè)施等方面進(jìn)行節(jié)能設(shè)計(jì),提出節(jié)能技術(shù)措施,并進(jìn)行了有效的節(jié)能總評(píng)估,確保項(xiàng)目開展過程符合節(jié)能減排的原則。在此基礎(chǔ)上提出了項(xiàng)目生產(chǎn)組織、市場(chǎng)營銷方案最后,本研究對(duì)項(xiàng)目的投資財(cái)務(wù)狀況進(jìn)行了分析。通過財(cái)務(wù)分析,可以清晰地了解到項(xiàng)目的成本構(gòu)成以及利潤空間,有利于項(xiàng)目更好地控制成本,把握風(fēng)險(xiǎn),以增加項(xiàng)目成功的可能性。當(dāng)該項(xiàng)目的產(chǎn)能利用率達(dá)到24%時(shí)能夠達(dá)到盈虧平衡。同時(shí)對(duì)項(xiàng)目開展過程中可能出現(xiàn)的風(fēng)險(xiǎn)進(jìn)行了預(yù)測(cè),項(xiàng)目開展過程中可能出現(xiàn)的風(fēng)險(xiǎn)有技術(shù)風(fēng)險(xiǎn)和市場(chǎng)風(fēng)險(xiǎn)。綜上分析,本研究認(rèn)為該項(xiàng)目風(fēng)險(xiǎn)較小、可控性較強(qiáng),項(xiàng)目可行。
[Abstract]:In the decision on speeding up the cultivation and Development of Strategic emerging Industries issued by the State Council, seven key strategic emerging industries have been identified, among which energy conservation and environmental protection have ranked first. It highlights the national strategic position of "developing energy saving and environmental protection industry". According to the plan, by 2020, the added value of strategic emerging industries will strive to reach about 15% of GDP. Energy saving and environmental protection, new generation of information technology, biology, high-end equipment manufacturing industry has become the pillar industry of the national economy, new energy, new materials, new energy automobile industry has become the leading industry of the national economy. Based on the theory of strategic management, the goal of this paper is to make a scientific, objective and reasonable business plan. Firstly, the related literature is reviewed, including intelligent membrane material review, business plan, strategic management and strategy type, which lays a theoretical foundation for the formulation of intelligent energy saving film project business plan. Secondly, the internal resources, capabilities and external environment, including political environment, economic environment, technological environment, market demand and competitive environment, are analyzed by analyzing the internal resources, capabilities and external environment of the cooperation parties of intelligent energy saving film project (Buddha Plastics Science and Technology and Shanghai Silicon Institute). It is concluded that the intelligent energy saving film sticking project accords with the national industrial policy, has the technical conditions and the comprehensive ability of organization and management integration. At present, the construction industry and the automobile industry have a great demand for the new type of energy saving and environmental protection intelligent film. The project has a broad development prospect and provides objective basis and support for the development of intelligent energy-saving membrane project. Strong cooperation between the two sides, can take the lead in the introduction of high performance-price ratio of intelligent energy-saving film new products, the future can maintain a leading advantage in the competition. Through the SWOT analysis of the project, the target customer positioning and selection, the target market positioning and selection and the competitive advantage selection analysis, based on the product has the temperature control intelligence, the security explosion-proof, the privacy function, Combined with the current situation of the domestic glass film market, the intelligent energy saving film project will actively open up the foreign export market on the basis of the layout of the domestic glass film middle and high end market. The target customer choice will be the construction and automotive glass film of the middle and high end consumers. Finally, the project chooses to implement the strategy of combining high difference with low cost, establishes the demand of high difference in key points, subdivides the market accurately, creates high value with low cost, and becomes the best value supplier in the industry. According to the project positioning, the implementation scheme of the project is worked out, mainly from the project site selection, general plan layout, technological process, plant construction, main equipment, auxiliary production facilities and other aspects of energy-saving design, and put forward energy-saving technical measures. An effective general evaluation of energy saving is carried out to ensure that the project is carried out in accordance with the principle of energy saving and emission reduction. On this basis, the project production organization and marketing plan are put forward. Finally, this study analyzes the investment financial situation of the project. Through financial analysis, we can clearly understand the cost composition and profit space of the project, which is helpful for the project to better control the cost and grasp the risk, so as to increase the possibility of project success. When the capacity utilization rate of the project reaches 24%, it can achieve break-even. At the same time, the possible risks in the process of project development are predicted, and the possible risks in the process of project development are technical risk and market risk. Overall analysis, this study believes that the project risk is small, controllability is strong, the project is feasible.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.7
本文編號(hào)：2486301
[Abstract]:In the decision on speeding up the cultivation and Development of Strategic emerging Industries issued by the State Council, seven key strategic emerging industries have been identified, among which energy conservation and environmental protection have ranked first. It highlights the national strategic position of "developing energy saving and environmental protection industry". According to the plan, by 2020, the added value of strategic emerging industries will strive to reach about 15% of GDP. Energy saving and environmental protection, new generation of information technology, biology, high-end equipment manufacturing industry has become the pillar industry of the national economy, new energy, new materials, new energy automobile industry has become the leading industry of the national economy. Based on the theory of strategic management, the goal of this paper is to make a scientific, objective and reasonable business plan. Firstly, the related literature is reviewed, including intelligent membrane material review, business plan, strategic management and strategy type, which lays a theoretical foundation for the formulation of intelligent energy saving film project business plan. Secondly, the internal resources, capabilities and external environment, including political environment, economic environment, technological environment, market demand and competitive environment, are analyzed by analyzing the internal resources, capabilities and external environment of the cooperation parties of intelligent energy saving film project (Buddha Plastics Science and Technology and Shanghai Silicon Institute). It is concluded that the intelligent energy saving film sticking project accords with the national industrial policy, has the technical conditions and the comprehensive ability of organization and management integration. At present, the construction industry and the automobile industry have a great demand for the new type of energy saving and environmental protection intelligent film. The project has a broad development prospect and provides objective basis and support for the development of intelligent energy-saving membrane project. Strong cooperation between the two sides, can take the lead in the introduction of high performance-price ratio of intelligent energy-saving film new products, the future can maintain a leading advantage in the competition. Through the SWOT analysis of the project, the target customer positioning and selection, the target market positioning and selection and the competitive advantage selection analysis, based on the product has the temperature control intelligence, the security explosion-proof, the privacy function, Combined with the current situation of the domestic glass film market, the intelligent energy saving film project will actively open up the foreign export market on the basis of the layout of the domestic glass film middle and high end market. The target customer choice will be the construction and automotive glass film of the middle and high end consumers. Finally, the project chooses to implement the strategy of combining high difference with low cost, establishes the demand of high difference in key points, subdivides the market accurately, creates high value with low cost, and becomes the best value supplier in the industry. According to the project positioning, the implementation scheme of the project is worked out, mainly from the project site selection, general plan layout, technological process, plant construction, main equipment, auxiliary production facilities and other aspects of energy-saving design, and put forward energy-saving technical measures. An effective general evaluation of energy saving is carried out to ensure that the project is carried out in accordance with the principle of energy saving and emission reduction. On this basis, the project production organization and marketing plan are put forward. Finally, this study analyzes the investment financial situation of the project. Through financial analysis, we can clearly understand the cost composition and profit space of the project, which is helpful for the project to better control the cost and grasp the risk, so as to increase the possibility of project success. When the capacity utilization rate of the project reaches 24%, it can achieve break-even. At the same time, the possible risks in the process of project development are predicted, and the possible risks in the process of project development are technical risk and market risk. Overall analysis, this study believes that the project risk is small, controllability is strong, the project is feasible.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.7
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1 王超;廣州珠江新城N項(xiàng)目商業(yè)計(jì)劃書[D];華南理工大學(xué);2011年
，本文編號(hào)：2486301
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