【摘要】：整個社會正在全面邁向互聯(lián)網(wǎng)時代，全球范圍的智能手機的迅猛發(fā)展為中國手機制造商帶來了機遇與挑戰(zhàn)。其中，，三星企業(yè)一躍而起，在2012年市場份額超過了諾基亞。三星已經(jīng)由市場的“追隨者”轉(zhuǎn)向“領(lǐng)導者”。求新求變，一切以消費者的需求為導向，是三星成功的根本原因。長期的技術(shù)積累、注重核心及關(guān)鍵技術(shù)創(chuàng)新、完整的產(chǎn)品線、流程創(chuàng)新、速度取勝是三星的創(chuàng)新表現(xiàn)。而三星的創(chuàng)新文化和領(lǐng)導力、優(yōu)秀的研發(fā)人才、全球性研發(fā)網(wǎng)絡、高研發(fā)投入是其創(chuàng)新支撐條件。如今是數(shù)字時代，是“快魚吃慢魚”的時代，這就要求企業(yè)不僅要有新技術(shù)、新想法，更要快速地實施。 諾基亞長久以來形成散漫、自滿、官僚等內(nèi)部問題，諾基亞正在積極調(diào)整自身發(fā)展戰(zhàn)略，努力使自己向互聯(lián)網(wǎng)靠攏，抓住這次戰(zhàn)略轉(zhuǎn)型的機會來順應本次社會變革的潮流。 目前在中國，手機已經(jīng)從高檔奢侈品變?yōu)槠胀ㄏM品，手機不只是單純的科技通信裝備，手機也是一種社會化商品，與社會經(jīng)濟基礎(chǔ)、社會群體結(jié)構(gòu)相互影響，也可以表現(xiàn)出各使用者群體的社會經(jīng)濟地位的差異。 國內(nèi)廠商缺乏高端產(chǎn)品，產(chǎn)品貢獻率低，高端競爭力不足，品牌價值下降。由此，國產(chǎn)手機要想在競爭激烈的市場上有一席之地，當務之急是要走差異化道路，贏得更廣闊的發(fā)展空間。
[Abstract]:The whole society is stepping into the Internet era. The rapid development of the global smartphone brings opportunities and challenges to the Chinese handset manufacturers. Among them, Samsung enterprise leaps and rises, in 2012 market share exceeded Nokia. Samsung has shifted from a market follower to a leader. Looking for new and changing, all in the direction of consumer demand, Samsung's success is the fundamental reason. Long-term technology accumulation, focus on core and key technology innovation, complete product line, process innovation, speed win is Samsung's innovation performance. Samsung's innovation culture and leadership, excellent R & D personnel, global R & D network and high R & D investment are its innovation support conditions. Now is the digital age, is the "fast fish eat slow fish" era, which requires enterprises not only to have new technology, new ideas, but also to quickly implement. Nokia has long had internal problems such as sloppiness, complacency, bureaucracy and so on. Nokia is actively adjusting its development strategy, trying to bring itself closer to the Internet and seizing the opportunity of this strategic transformation to conform to the current trend of social change. At present, in China, mobile phones have changed from luxury goods to ordinary consumer goods. Mobile phones are not merely scientific and technological communications equipment. Mobile phones are also a kind of socialized commodity, which interact with the social economic base and the social group structure. It can also show the social and economic status of different user groups. Domestic manufacturers lack of high-end products, low contribution rate, low high-end competitiveness and low brand value. Therefore, if domestic mobile phones want to have a place in the competitive market, the urgent task is to take the road of differentiation and win a broader space for development.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F416.6;F426.6

【參考文獻】

相關(guān)期刊論文 前10條

1 付敏娟;鄒sッ

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