本文選題：純電動汽車 + 市場推廣項目��； 參考：《東華大學》2014年碩士論文

【摘要】：社會經濟的發(fā)展促使汽車的應用越來越為廣泛,在汽車帶給人們便捷、舒適的現(xiàn)代生活的同時,不可避免的需擔當破壞生態(tài)自然環(huán)境的責任。當能源、環(huán)保問題成為阻礙社會進步發(fā)展的重要因素之一,傳統(tǒng)的汽車工業(yè)就必須面臨轉型與升級。因此,如何發(fā)展汽車產業(yè),如何突出發(fā)展節(jié)能環(huán)保、可持續(xù)發(fā)展的汽車技術成了政府和各部門急需解決的問題,大力發(fā)展新能源汽車也是大勢所趨,因此發(fā)展純電動汽車即為解決問題的方案之一。但各類不確定的因素導致了純電動汽車產業(yè)的風險性,對此,我們需加強對純電動汽車產業(yè)的客觀認識,進行必要的風險識別和風險評價。 本文以D市純電動汽車市場推廣項目風險控制研究為出發(fā)點,設計出一套合理的、有效的、科學的投資項目風險評價指標體系,在確定D市純電動汽車市場推廣項目風險指標的基礎上,結合風險矩陣的方法來確定項目的風險影響程度、風險權重以及風險等級來對D市純電動汽車市場推廣項目的風險進行評價應用,由此可分析出項目所需關注的重點范圍,為各投資提供部分決策的依據,進而使得D市純電動汽車市場推廣項目在實際運行中更具有方向性和針對性,同時促使純電動汽車產業(yè)的健康良性發(fā)展。
[Abstract]:With the development of social economy, the application of automobile is becoming more and more extensive. While the automobile brings people convenient and comfortable modern life, it is inevitable to take the responsibility of destroying the ecological natural environment. When energy and environmental protection problems become one of the important factors hindering the development of social progress, the traditional automobile industry must face the transformation and upgrading. Therefore, how to develop automobile industry, how to develop energy saving and environmental protection, and how to develop sustainable automobile technology have become a problem that the government and various departments urgently need to solve, and it is also the trend of the times to vigorously develop new energy vehicles. Therefore, the development of pure electric vehicles is one of the solutions to the problem. However, all kinds of uncertain factors lead to the risk of pure electric vehicle industry. Therefore, we need to strengthen the objective understanding of pure electric vehicle industry and carry out the necessary risk identification and risk evaluation. Based on the research on risk control of pure electric vehicle market extension project in D city, a set of reasonable, effective and scientific evaluation index system of investment project risk is designed in this paper. On the basis of determining the risk index of pure electric vehicle market extension project in D city, combining the method of risk matrix to determine the risk influence degree of the project, The risk weight and risk grade are used to evaluate and apply the risk of the pure electric vehicle market extension project in D city, which can analyze the focus range of the project, and provide some basis for each investment to make decision. So that D pure electric vehicle market extension project in the actual operation of more directional and targeted, while promoting the healthy development of the pure electric vehicle industry.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.471

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本文編號：2064895